INNOVATIVE

Abdul Basit
Asim Shakil
Elias
Hassam Munawwar
Mohammad

GUL AHMED

Gul Ahmed

Leader in textile mills

Quality products
Oldest brand
Diversification

INTRODUCTION
With over a half a century of excellence,
Gul Ahmed is synonymous with quality,
innovation and reliability. From
producing finest quality cotton yarns to
most exquisite variety of home linen
and fashion fabrics, Gul Ahmed has
emerged as an icon of creativity and
style for you and your home.

Vision Statement
Setting Trends globally in the textile
industry. Responsibly delivering
products and services to its partners.

Mission Statement
To deliver value to its partners through
innovative technology and teamwork.
Fulfilling its social and environmental
responsibilities.

History of Gul Ahmed

The group began trading in textiles in the early
1900s. With all its know-how and experience, the
group decided to enter the field of manufacturing
and Gul Ahmed Textile Mills Ltd. was incorporated
as a private limited company, in the year 1953. In
1972 it was subsequently listed on the Karachi
Stock Exchange. Since then the company has
been making rapid progress and is one of the best
composite textile houses in the world. The mill is
presently a composite unit with an installed
capacity of 103,000 spindles, 220 wide width air
jet looms, 90 Sulzers, 297 conventional looms and
a state of the art processing and finishing unit.

Basic Information of the

company
CEO Name

Mr. Bashir H. Ali Mohammad

Year Establish

1953

Company Sale

Approx Rs. 60,00,000/- month.

Key Products

Bed-Linen, Curtain, Fabric, Yarn,

Industry Focus

Manufacturer Textile

Quality Policy
Maintenance of Quality Systems on the guidelines of ISO 9000 series of
standards.
Customer satisfaction through employee participation & innovative technology
application.
Training of employees on quality awareness, ISO 9000 concepts & system
documentation including: procedures, work instructions, specification etc.
Training should be an on-going process and refreshers and reviews are a part of
training.
Social Policy
Gul Ahmed Textile Mills Limited has striven to become one of the leading
companies to actively participate in the social and economical growth of the
country. The company will endeavor to address following issues:
1. Enforcement of minimum age of employee of eighteen (18) years without any
discrimination.
2. Relaxed environment for employees.
3. Practical measures related to health and safety.
4. Equal opportunity.

Environmental Policy
Gul Ahmed Textile Mills Limited pursue long term corporate objectives
towards conservation in the use of electricity, gas and water for setting up an
environmental management system. We plan to meet global environmental
challenges in all areas.
Health and Safety Policy
Gul Ahmed has a H&S manual and a permanent committee to ensure safety
of staff and workers. The members of the committee are:
Technical Directors.
General Manager Maintenance.
Processing Manager.
Management Representative (Health & Safety).
Stitching Managers.
Admin, Security & Fire chief.

Awards
Gul Ahmed Textile
Mills Ltd has been
awarded the most
prestigious
marketing
excellence award
of "Super brands"
of Pakistan.

Few Major competitors of

Gul Ahmed
63478744

Al-karam textile
Dewan Textile Mills Ltd.
13504608

Azam Textile Mills Limited.

13275000

Market segmentation
Dividing a market into distinct groups of
buyers who have distinct needs,
characteristics, or behavior.

Geographic segmentation based on location

such as home addresses;
Demographic segmentation based on
measurable statistics, such as age or income;
Psychographic segmentation based on
lifestyle preferences, such as being urban
dwellers or pet lovers.

Gul Ahmeds Marketing

Segmentation
It is segmentation on the basis of :

Gender
Male & Female

Income
Upper and Middle Class

Location
Only developed cities of Pakistan

Marketing Mix
The set of controllable tactical
marketing toolsproduct, price,
placement, and promotionthat the
firm blends to produce the response it
wants in the target market.

Marketing Mix

Market Positioning
Market positioning has come to mean
the process by which marketers try to
create an image or identity in the
minds of their target market for its
product, brand, or organization.

Gul Ahmeds Market

Positioning
Gul Ahmed is a brand leader itself and
is in a good position than its
competitors. Gul Ahmeds products are
according to customers needs.
Customers feel satisfied and contended
because of the quality and comfort.

PRODUCT
Anything that can be offered to a
market for attention acquisition, use or
consumption that might satisfy a want
or need.

Product line of Gul

Ahmed

Fabric

Bed-linen

Curtains

Yarn

Printed khaddar designs 2011

(Female)

Male

Bed-Linen

Curtains

YARN

Product Attributes

Quality

Unlimited range of designs

Wide range of colours

Branding
With the passage of years Gul Ahmed
has made its very good reputation in
the market. Gul Ahmed, as a brand,
is a symbol of Quality, Style, Comfort
and Satisfaction and this is all seen in
its products.

PACKAGING
Gul Ahmed use hand bags, on
which its logo is printed, for
packaging

LABELING
Gul Ahmed uses labeling for its
products. It puts a stamp of
Gul Ahmed Textile Mill on its
each and every product, so
that, its products are
recognized by seeing its stamp
on them.

Product Support
Service
Gul Ahmed manufactures and sells
cloth so it does not provide product
support services to its customers
because they are not required. Else
Gul Ahmed welcomes any
complaints and suggestions to
improve its products.

Setting Price

Pricing Strategies and Gul

Ahmed

Market-Penetration Pricing
Product Line Pricing
Optional-product Pricing
By-product Pricing
Product Bundle Pricing
Segmented Pricing
Promotional Pricing
Geographical Pricing
Dynamic Pricing

PROMOTION
Promotion is communicating with people
in an attempt to influencing them
towards buying the products and/or
services.

Promotion Tools

The vital promotion tools used by Gul

Ahmed are:
Advertising
Sales promotion
Public relations
Personal selling
Direct marketing

Advertising Tools:
Banners / Posters
TV Commercials
Magazines
Customer database

BANNER / POSTER

TV COMMERCIAL

SALES PROMOTION
Devices used in sales promotion
include:

Coupons

Samples

PUBLIC RELATIONS
It involves building good relations
with the companys various publics
by obtaining favorable publicity,
building up a good corporate
image.

Publications
Written materials are prepared to
reach and influence the target
markets.
These materials include:
Annual reports
Brochures
Articles
Company newsletters
Magazines

Events

News conferences
Seminars
Outings
Trade shows
Exhibits
Contents
Competitions
Anniversaries

Diversification by Gul
Ahmed

Ideas

Ideas by Gul Ahmed

Ideas by Gul Ahmed is the retail
venture of Gul Ahmed Textile Mills Ltd.
Visualizing the needs of customers and
the growing trend towards the retail
industry, the company decided to
diversify into the retail sector in 2003

OUTLETS OF Ideas

Ideas by Gul Ahmed

Karachi
Lahore
Islamabad
Jhelum
Rawalpindi
Abbottabad

SWOT ANALYSIS
SWOT Analysis is a strategic planning
method used to evaluate the Strengths,
Weaknesses, Opportunities, and Threats
involved in a business venture.

Gul Ahmeds SWOT

Analysis

Strengths

Fabric
Wide range of designs
Webpage
Magazines
Outlets
Reliability
Own Power Production Plant

Weaknesses

designs are easily copied

there target market is majorly just
confined to the elite or higher class.
the prices are higher then their
competitors.

Opportunities
Gul Ahmed has a great collection of
colors and designs in fabric. It has the
opportunity to capture the global
market. It can open it outlets in other
parts of the world and can earn a lot of
profit by maintaining its standard.

Threats

Gul Ahmed has a threat of upcoming

designers, who are entering in the
market. It becomes difficult for the firm
to compete and manage the products.
Govt. policies are negatively effecting
the firms in many ways.

END