What is TRP ?

The Target rating point (or

TRP) is an
audience measurement criterion o
f
rating points that indicates the p
opularity of a television channel
or programme in a particular chann
el. The TRP measure helps advertis
ers decide which TV channels and p
rograms to place their advertising

How is It Calculated?
The device is called as People's
Meter. It records the time and the
programme that a viewer watches
on a particular day. Then, the
average is taken for a 30-day
period which gives the viewership
status for a particular channel.

One single
television ratings point (Rtg or TVR) rep
resents 1% of viewers in the surveyed
area
As of 2004, there are an estimated
109.6 million television households in
the
United States. Thus, a single national h
ousehold ratings point represents 1%, or
1,096,000 households for the 200405 se
ason

GRPs/TRPs
Gross rating points (GRPs) or
target rating points (TRPs) are chiefly used to measure
the performance of TV-based advertising campaigns, and
are the sum of the TVRs of each commercial spot within
the campaign. An ad campaign might require a certain n
umber of GRPs among a particular demographic across the
duration of the campaign. The GRP of a campaign is equ
al to the percentage of people who saw, multiplied by t
he average number of spots that these viewers saw. Targ
eted Rating Points are a refinement of GRPs to express
the reach time frequency of only the most likely prospe
cts. For example, if a campaign buys 150 GRPs for a tel
evision spot, but only half of that audience is actuall
y in the market for the campaign's product, then the TR
[1].
P would be stated as 75 to calculate the net effective
buy