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PROJECT MANAGEMENT MMT ITS 2

IST CONTRIBUTION FOR WINNING THE


COMPETITION
PRESENTED BY :
JEFFRY DWI S
9116202303
BERLIAN F MUBAAROK
9116202305
DODDY FIRMAN R
9116202312
ASTRI PUSPA H
9116202317

ORMATION SYSTEM & TECHNOLOGY

KONE |In A Nutshell


KONE is one of the global leaders in the elevator and
escalator industry Founded in Finland in 1910
KONE Provide
industry-leading elevators, escalators, automatic building doors and
integrated solutions for People Flow services covering the entire lifetime of
equipment, from the design phase to maintenance, repairs and
modernization solutions
KONE
KONE Bussiness
Bussiness Process
Process
E
E&
&E
E Market
Market
E
E&
&E
E Competition
Competition
The
The Strategy
Strategy to
to win
win
KONE
KONE IST
IST Implementation
Implementation
KONE
KONE in
in competition
competition
menu
menu

end
end

Operations worldwide
KONE operates through more than 1,000 offices around the
world in over 60 countries. It has authorized distributors in
Strategy
Market
Business
&
KTOC
development
overview
model
Strategy
Market
Business
&
KTOC
development
overview
model
close to 80 countries. KONE has eight global production units
and seven global R&D centers.
diferentiate
nutshell
diferentiate
nutshell

Innovation
Market
The
Player
Evolution
-- ecodisc
Business
process
Innovation
Market
TheKCD
KCD
Player
Evolution
ecodisc
Business
process

Innovation
Organic
Market
PLT
--&
Growth
Share
Growth
Drivers
Close to 50,000
Innovation
Organic
Market
PLT
monospace
Growth
Share
Growth
&monospace
Drivers

employees
Revenue
Market
Innovation
Share
Benchmarking
PDM
-- jumplift
Growth
Net sales EUR 8.6 billion in
Revenue
Market
Innovation
Share
Benchmarking
PDM
jumplift
Growth
2015
New
equipment
&
New
equipment
&
Listed on the Nasdaq Helsinki Ltd. since
Innovation
IMT
-- ultrarope
Innovation
IMT
ultrarope
Maintenance
Maintenance
1967

KONE |Business model

Elevator
New
Maintenace
Equipment
New
Maintenace
Equipment
Modernization
Modernization

KONE
KONE Bussiness
Bussiness Process
Process

diferentiate
nutshell
diferentiate
nutshell

E
E&
&E
E Market
Market

Strategy
Market
Business
&
KTOC
development
overview
model
Strategy
Market
Business
&
KTOC
development
overview
model

E
E&
&E
E Competition
Competition

Innovation
Market
The
Player
Evolution
-- ecodisc
Business
process
Innovation
Market
TheKCD
KCD
Player
Evolution
ecodisc
Business
process

The
The Strategy
Strategy to
to win
win

Innovation
Organic
Market
PLT
--&
Growth
Share
Growth
Drivers
Innovation
Organic
Market
PLT
monospace
Growth
Share
Growth
&monospace
Drivers

Escalator

Our People
Flow Solution
People Flow
Automatic
intelligence
Doors
Solution

KONE Business is all Revenue


about
People
Flow equipment life cycle. Providing all the need for
KONE
Market
Innovation
Share
Benchmarking
PDM
-- jumplift
Growth
KONE IST
IST Implementation
Implementation
Revenue
Market
Innovation
Share
Benchmarking
PDM
jumplift
Growth

Building Vertical Transportation from installing new equipment with building construction,
New
equipment
&
New
equipment
&
smooth
operation
and long life time, then after some years offering
KONE
competition
Innovation
IMT
-- ultrarope
KONE in
inMaintenance
competition it to ensure
Innovation
IMT
ultrarope
Maintenance
Maintenance
Unit modernization to catch
up new technology, then finally offering full replacement for old unit.

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end
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Business Process
KONEStreamlined
|
Order
Order
From
From
Customer
Customer

Design
Design &
&
Spesificati
Spesificati
on
on
Approval
Approval

Ordering
Ordering
Process
Process

Fabrication
Fabrication

Material
Material
On
On Site
Site

Unit
Unit
Assembly
Assembly

Testing
Testing &
&
Commisio
Commisio
ning
ning

Customer
Customer
Handover
Handover

maintenance
maintenance

Modernization
Modernization

FRONT LINE
(every country where KONE operate)

KONE
KONE Bussiness
Bussiness Process
Process

diferentiate
nutshell
diferentiate
nutshell

E
E&
&E
E Market
Market

Strategy
Market
Business
&
KTOC
development
overview
model
Strategy
Market
Business
&
KTOC
development
overview
model

E
E&
&E
E Competition
Competition

Innovation
Market
The
Player
Evolution
-- ecodisc
Business
process
Innovation
Market
TheKCD
KCD
Player
Evolution
ecodisc
Business
process

The
The Strategy
Strategy to
to win
win

Innovation
Organic
Market
PLT
--&
Growth
Share
Growth
Drivers
Innovation
Organic
Market
PLT
monospace
Growth
Share
Growth
&monospace
Drivers

KONE
KONE IST
IST Implementation
Implementation

Revenue
Market
Innovation
Share
Benchmarking
PDM
-- jumplift
Growth
Revenue
Market
Innovation
Share
Benchmarking
PDM
jumplift
Growth

SUPPLY LINE
(where KONE Factory operate)

KONE have streamlined business process both in Frontline (operating countries) and also in Supplyline
New
equipment
&
Newthat
equipment
& all over the world, KONE manage to have the shortest lead
(Factory).
With this common model
KONE
Innovation
IMT
--applied
ultrarope
KONE in
in competition
competition
Innovation
IMT
ultrarope
Maintenance
Maintenance
time of project delivery to customer.
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menu

end
end

Market Overview
E & E MARKET|

Elevator & Escalator is Vertical Transportation that Make Transport People From One Floor
To Another in a Building. Its Pumping People from To Every Floor From The Bottom & Until
the Highest floor thats make a whole building come to life. We Call it a Heart of Your
Building
- KONE -

Market Overview
KONE
KONE Bussiness
Bussiness Process
Process

diferentiate
nutshell
diferentiate
nutshell

Elevators and escalators have become an integral part of daily lives of billions people around the
world. With the growth in construction and real estate sector, the demand for elevator and
E
Strategy
Market
Business
&
KTOC
development
overview
model
E&
&E
E Market
Market
Strategy
Market
Business
&
KTOC
development
overview
model
escalator is gradually increasing.
Over the past few years, there has been a significant increase in the number of services and
E
Competition
Innovation
Market
TheKCD
Player
Evolution
-- ecodisc
Business
process
E&
&E
Emodernization
Competition
Innovation
Market
Player
Evolution
ecodiscowing to the increasing frequency of vertical transport
Business
process
contracts
in The
thisKCD
industry
worldwide. This has created employment opportunity and serves as a regular source of income
The
Strategy
to
Innovation
Organic
Market
PLT
--&
Growth
Share
Growth
Drivers
The Strategy
to win
wincompanies.
Innovation
Organic
Market
PLT
monospace
Growth
Share
Growth
&monospace
Drivers
for several
(Supradip Baul : Global Elevator and Escalator Market marketsandmarkets.com)

KONE
KONE IST
IST Implementation
Implementation

Revenue
Market
Innovation
Share
Benchmarking
PDM
-- jumplift
Growth
Revenue
Market
Innovation
Share
Benchmarking
PDM
jumplift
Growth

KONE
KONE in
in competition
competition

New
&
New equipment
equipment
&
Innovation
IMT
-- ultrarope
Innovation
IMT
ultrarope
Maintenance
Maintenance

menu
menu

end
end

Market Evolution
E & E MARKET|

KONE
KONE Bussiness
Bussiness Process
Process

diferentiate
nutshell
diferentiate
nutshell

E
E&
&E
E Market
Market

Strategy
Market
Business
&
KTOC
development
overview
model
Strategy
Market
Business
&
KTOC
development
overview
model

E
E&
&E
E Competition
Competition

Innovation
Market
The
Player
Evolution
-- ecodisc
Business
process
Innovation
Market
TheKCD
KCD
Player
Evolution
ecodisc
Business
process

The
The Strategy
Strategy to
to win
win

Innovation
Organic
Market
PLT
--&
Growth
Share
Growth
Drivers
Innovation
Organic
Market
PLT
monospace
Growth
Share
Growth
&monospace
Drivers

Market
Size
KONE
IST
KONE
IST Implementation
Implementation

Revenue
Market
Innovation
Share
Benchmarking
PDM
-- jumplift
Growth
Revenue
Market
Innovation
Share
Benchmarking
PDM
jumplift
Growth

The global elevator and escalator market was valued at $76.83 billion in 2014 and expected to
New
equipment
&
New
equipment
& estimated CAGR of 5.2% from 2015 to 2020.
reach
billion by the end
of 2020
with an
KONE
in
Innovation
IMT
-- ultrarope
KONE$104.17
in competition
competition
Innovation
IMT
ultrarope
Maintenance
Maintenance
(Supradip Baul : Global Elevator and
Escalator Market marketsandmarkets.com)
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menu

end
end

Growth trends and drivers


E & E MARKET|

KONE
KONE Bussiness
Bussiness Process
Process

diferentiate
nutshell
diferentiate
nutshell

E
E&
&E
E Market
Market

Strategy
Market
Business
&
KTOC
development
overview
model
Strategy
Market
Business
&
KTOC
development
overview
model

E
E&
&E
E Competition
Competition

Innovation
Market
The
Player
Evolution
-- ecodisc
Business
process
Innovation
Market
TheKCD
KCD
Player
Evolution
ecodisc
Business
process

The
The Strategy
Strategy to
to win
win

Innovation
Organic
Market
PLT
--&
Growth
Share
Growth
Drivers
Innovation
Organic
Market
PLT
monospace
Growth
Share
Growth
&monospace
Drivers

KONE
Revenue
Market
Innovation
Share
Benchmarking
PDM
-- jumplift
Growth
Megatrends
KONE IST
IST Implementation
Implementation
Revenue
Market
Innovation
Share
Benchmarking
PDM
jumplift
Growth
Over the longer term, the market participants and independent commentators are constructive on the outlook for
New
equipment
&
New
equipment
&such as 1) urbanisation of developing economies, 2) an aging
in
Innovation
IMT
-- ultrarope
E&EKONE
industry
driven by a number
of megatrends
KONE
in competition
competition
Innovation
IMT
ultrarope
Maintenance
Maintenance
population in the developed world, 3) rising safety standards and 4) rising environmental standards: (Credit Suisse
Research
2012)
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end
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end

The Player
E & E COMPETITION|

KONE
KONE Bussiness
Bussiness Process
Process

diferentiate
nutshell
diferentiate
nutshell

E
E&
&E
E Market
Market

Strategy
Market
Business
&
KTOC
development
overview
model
Strategy
Market
Business
&
KTOC
development
overview
model

E
E&
&E
E Competition
Competition

Innovation
Market
The
Player
Evolution
-- ecodisc
Business
process
Innovation
Market
TheKCD
KCD
Player
Evolution
ecodisc
Business
process

The
The Strategy
Strategy to
to win
win

Innovation
Organic
Market
PLT
--&
Growth
Share
Growth
Drivers
Innovation
Organic
Market
PLT
monospace
Growth
Share
Growth
&monospace
Drivers

KONE
KONE IST
IST Implementation
Implementation

Revenue
Market
Innovation
Share
Benchmarking
PDM
-- jumplift
Growth
Revenue
Market
Innovation
Share
Benchmarking
PDM
jumplift
Growth

Market Size
New
&
New equipment
equipment
& over the world. But the big four major international
KONE
in
IMT
-- ultrarope
There
Many players in thisInnovation
industry
from
all
KONEAre
in competition
competition
Innovation
IMT
ultrarope
Maintenance
Maintenance
player is Otis from USA, Schindler from Switzerland, Thyssenkrupp from Germany, And KONE from
Finland.
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end
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end

Market Share
E & E COMPETITION|

13%

Others
28%

18%

KONE
KONE Bussiness
Bussiness Process
Process

diferentiate
nutshell
diferentiate
nutshell

E
E&
&E
E Market
Market

Strategy
Market
Business
&
KTOC
development
overview
model
Strategy
Market
Business
&
KTOC
development
overview
model

E
E&
&E
E Competition
Competition

Innovation
Market
The
Player
Evolution
-- ecodisc
Business
process
Innovation
Market
TheKCD
KCD
Player
Evolution
ecodisc
Business
process

14%
13%

The
The Strategy
Strategy to
to win
win

Innovation
Organic
Market
PLT
--&
Growth
Share
Growth
Drivers
Innovation
Organic
Market
PLT
monospace
Growth
Share
Growth
&monospace
Drivers

KONE
KONE IST
IST Implementation
Implementation

Revenue
Market
Innovation
Share
Benchmarking
PDM
-- jumplift
Growth
Revenue
Market
Innovation
Share
Benchmarking
PDM
jumplift
Growth

(ThyssenKrupp
2014)

Market Size
New
equipment
&
New
equipment
&
KONE
competition
Innovation
IMT
--the
ultrarope
The
Bigin
Four
covering more than
half
of
market.
Otis as the oldest player still dominant due to
KONE
in
competition
Innovation
IMT
ultrarope
Maintenance
Maintenance
its maintained units that still outnumbered the others
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menu

end
end

Key Player Revenue Benchmarking


E & E COMPETITION|

KONE
KONE Bussiness
Bussiness Process
Process

diferentiate
nutshell
diferentiate
nutshell

E
E&
&E
E Market
Market

Strategy
Market
Business
&
KTOC
development
overview
model
Strategy
Market
Business
&
KTOC
development
overview
model

E
E&
&E
E Competition
Competition

Innovation
Market
The
Player
Evolution
-- ecodisc
Business
process
Innovation
Market
TheKCD
KCD
Player
Evolution
ecodisc
Business
process

The
The Strategy
Strategy to
to win
win

Innovation
Organic
Market
PLT
--&
Growth
Share
Growth
Drivers
Innovation
Organic
Market
PLT
monospace
Growth
Share
Growth
&monospace
Drivers

Key Player
Revenue
KONE
IST
KONE
IST Implementation
Implementation

Revenue
Market
Innovation
Share
Benchmarking
PDM
-- jumplift
Growth
Revenue
Market
Innovation
Share
Benchmarking
PDM
jumplift
Growth

From this graph we can see the revenue for Key Player for 2004 2011. Otis Still on the top driven by its
New
equipment
&
New
equipment
& to company revenue. But KONE showing most stabilize
huge
maintenance
that
contribute
KONE
in
Innovation
IMT
-- ultrarope
KONE
in competition
competitionunit numbers
Innovation
IMT
ultrarope
Maintenance
Maintenance
development that its revenue never
goes down over this years.
menu
menu

end
end

Differentiate
THE STRATEGY|

KONE
KONE Bussiness
Bussiness Process
Process

diferentiate
nutshell
diferentiate
nutshell

E
E&
&E
E Market
Market

Strategy
Market
Business
&
KTOC
development
overview
model
Strategy
Market
Business
&
KTOC
development
overview
model

E
E&
&E
E Competition
Competition

Innovation
Market
The
Player
Evolution
-- ecodisc
Business
process
Innovation
Market
TheKCD
KCD
Player
Evolution
ecodisc
Business
process

The
The Strategy
Strategy to
to win
win

Innovation
Organic
Market
PLT
--&
Growth
Share
Growth
Drivers
Innovation
Organic
Market
PLT
monospace
Growth
Share
Growth
&monospace
Drivers

Differentiate
to win the Competition.
KONE
IST
Revenue
Market
Innovation
Share
Benchmarking
PDM
-- jumplift
Growth
KONE
IST Implementation
Implementation
Revenue
Market
Innovation
Share
Benchmarking
PDM
jumplift
Growth

We Believe that we can win the competition with differentiate our product in a good way. We keeping our
New
equipment
&
New
equipment
& We win the competition by offering extra value to our
competitiveness
not focused to
cheaper
KONE
Innovation
IMT
-- prices.
ultrarope
KONE in
in competition
competition
Innovation
IMT
ultrarope
Maintenance
Maintenance
product & service to meet the customer
satisfaction.
menu
menu

end
end

Strategic target & Development Programs


THE STRATEGY|

KONE
KONE Bussiness
Bussiness Process
Process

diferentiate
nutshell
diferentiate
nutshell

E
E&
&E
E Market
Market

Strategy
Market
Business
&
KTOC
development
overview
model
Strategy
Market
Business
&
KTOC
development
overview
model

E
E&
&E
E Competition
Competition

Innovation
Market
The
Player
Evolution
-- ecodisc
Business
process
Innovation
Market
TheKCD
KCD
Player
Evolution
ecodisc
Business
process

The
The Strategy
Strategy to
to win
win

Innovation
Organic
Market
PLT
--&
Growth
Share
Growth
Drivers
Innovation
Organic
Market
PLT
monospace
Growth
Share
Growth
&monospace
Drivers

Create a strategic target, then develop our programs base on focused target.
With systematical
strategy, all
our development
KONE
IST
Revenue
Market
Innovation
Share
Benchmarking
PDM
-- jumplift
Growth
KONE
IST Implementation
Implementation
Revenue
Market
Innovation
Share
Benchmarking
PDM
jumplift
Growthand performance measurement is always directed to our
vision. Every strategy have their owner to monitor and make sure the implementation. This strategy
New
equipment
&
New
equipment
&
communicated
and implemented
globally
in every
country That KONE is exist so that every single KONE
KONE
Innovation
IMT
-- ultrarope
KONE in
in competition
competition
Innovation
IMT
ultrarope
Maintenance
Maintenance
employee understand the big picture
of the company value, target & strategy.
menu
menu

end
end

Product Innovation Eco Disc


THE STRATEGY|

KONE
KONE Bussiness
Bussiness Process
Process

diferentiate
nutshell
diferentiate
nutshell

E
E&
&E
E Market
Market

Strategy
Market
Business
&
KTOC
development
overview
model
Strategy
Market
Business
&
KTOC
development
overview
model

E
E&
&E
E Competition
Competition

Innovation
Market
The
Player
Evolution
-- ecodisc
Business
process
Innovation
Market
TheKCD
KCD
Player
Evolution
ecodisc
Business
process

The
The Strategy
Strategy to
to win
win

Innovation
Organic
Market
PLT
--&
Growth
Share
Growth
Drivers
Innovation
Organic
Market
PLT
monospace
Growth
Share
Growth
&monospace
Drivers

KONE
KONE IST
IST Implementation
Implementation

Revenue
Market
Innovation
Share
Benchmarking
PDM
-- jumplift
Growth
Revenue
Market
Innovation
Share
Benchmarking
PDM
jumplift
Growth

Eco Disc Like The Founding of Maglev Train


KONE find a way to create a linear
gearless
motor
system to replace Bulky Worm Gear Motor. The Ecodisc is
New
equipment
&
New
equipment
&
KONE
Innovation
IMT
-- ultrarope
KONE in
in competition
competition
Innovation
IMT
ultrarope
Maintenance
way smaller, eco power consumtion,
silent, and durable than worm gear motor.
Maintenance
menu
menu

end
end

Product Innovation - Monospace


THE STRATEGY|

KONE
KONE Bussiness
Bussiness Process
Process

diferentiate
nutshell
diferentiate
nutshell

E
E&
&E
E Market
Market

Strategy
Market
Business
&
KTOC
development
overview
model
Strategy
Market
Business
&
KTOC
development
overview
model

E
E&
&E
E Competition
Competition

Innovation
Market
The
Player
Evolution
-- ecodisc
Business
process
Innovation
Market
TheKCD
KCD
Player
Evolution
ecodisc
Business
process

The
The Strategy
Strategy to
to win
win

Innovation
Organic
Market
PLT
--&
Growth
Share
Growth
Drivers
Innovation
Organic
Market
PLT
monospace
Growth
Share
Growth
&monospace
Drivers

Monospace
The world First
machine
roomless elevator in the world
KONE
IST
Revenue
Market
Innovation
Share
Benchmarking
PDM
-- jumplift
Growth
KONE
IST Implementation
Implementation
Revenue
Market
Innovation
Share
Benchmarking
PDM
jumplift
Growth

By Finding a new ecodisc machine, KONE success develop the world first machine roomless elevator in the
New
&
New equipment
equipment
&
world.
elevator dan construction
in the next level. Builder need no more machine room on
KONE
competition
Innovation
IMT
-- technology
ultrarope
KONEItin
intakes
competition
Innovation
IMT
ultrarope
Maintenance
Maintenance
their roof top building.
menu
menu

end
end

Product Innovation Jump Lift


THE STRATEGY|

KONE
KONE Bussiness
Bussiness Process
Process

diferentiate
nutshell
diferentiate
nutshell

E
E&
&E
E Market
Market

Strategy
Market
Business
&
KTOC
development
overview
model
Strategy
Market
Business
&
KTOC
development
overview
model

E
E&
&E
E Competition
Competition

Innovation
Market
The
Player
Evolution
-- ecodisc
Business
process
Innovation
Market
TheKCD
KCD
Player
Evolution
ecodisc
Business
process

The
The Strategy
Strategy to
to win
win

Innovation
Organic
Market
PLT
--&
Growth
Share
Growth
Drivers
Innovation
Organic
Market
PLT
monospace
Growth
Share
Growth
&monospace
Drivers

Jump
Ultimate Construction
Time
Use
Passenger Hoist
KONE
IST
Revenue
Market
Innovation
Share
Benchmarking
PDM
-- jumplift
Growth
KONE lift
IST Implementation
Implementation
Revenue
Market
Innovation
Share
Benchmarking
PDM
jumplift
Growth
This KONE innovation replace Construction Passenger Hoist. With the jump-able machine room, elevator can
New
New
equipment
&
start
installed
and operate in the
earlyequipment
stage
of &
construction without waiting topping off building or machine
KONE
in
Innovation
IMT
-- ultrarope
KONE
in competition
competition
Innovation
IMT
ultrarope
Maintenance
room handover. Faster, Safer, More Maintenance
comfortable than conventional passenger hoist.
menu
menu

end
end

Product Innovation Jump Lift


THE STRATEGY|

KONE
KONE Bussiness
Bussiness Process
Process

diferentiate
nutshell
diferentiate
nutshell

E
E&
&E
E Market
Market

Strategy
Market
Business
&
KTOC
development
overview
model
Strategy
Market
Business
&
KTOC
development
overview
model

E
E&
&E
E Competition
Competition

Innovation
Market
The
Player
Evolution
-- ecodisc
Business
process
Innovation
Market
TheKCD
KCD
Player
Evolution
ecodisc
Business
process

The
The Strategy
Strategy to
to win
win

Innovation
Organic
Market
PLT
--&
Growth
Share
Growth
Drivers
Innovation
Organic
Market
PLT
monospace
Growth
Share
Growth
&monospace
Drivers

Ultrarope Now Elevator Can Go Up Higher than ever


A breathtaking
invention of elevator
rope
eliminate the limit of elevator travel. Before, elevator cant go
KONE
IST
Revenue
Market
Innovation
Share
Benchmarking
PDM
-- that
jumplift
Growth
KONE
IST Implementation
Implementation
Revenue
Market
Innovation
Share
Benchmarking
PDM
jumplift
Growth
up more than 1 km due to the heavy of the conventional steel rope that cant be compared economically by
New
equipment
&
New
equipment
& fiber made rope, that problem is solved and elevator can
elevator
Now with super
light
yet
tough
KONE
competition
Innovation
IMT
-- ultrarope
KONE in
inmachine.
competition
Innovation
IMT
ultrarope
Maintenance
Maintenance
reach a level that never meet before.
menu
menu

end
end

KTOC
ONE EXCELENCE IST IMPLEMENTATION
|
Program Name :
KTOC - KONE Tender & Ordering Configuration
User
:
Sales & Ordering Team
Description :
A Web base platform for tendering and ordering purpose
that can generate technical specification, requirment,
CAD layout drawing and valid factory price. Its
Salesforce product that integrated
KONE
KONE Bussiness
Bussiness Process
Process

diferentiate
nutshell
diferentiate
nutshell

E
E&
&E
E Market
Market

Strategy
Market
Business
&
KTOC
development
overview
model
Strategy
Market
Business
&
KTOC
development
overview
model

E
E&
&E
E Competition
Competition

Innovation
Market
The
Player
Evolution
-- ecodisc
Business
process
Innovation
Market
TheKCD
KCD
Player
Evolution
ecodisc
Business
process

The
The Strategy
Strategy to
to win
win

Innovation
Organic
Market
PLT
--&
Growth
Share
Growth
Drivers
Innovation
Organic
Market
PLT
monospace
Growth
Share
Growth
&monospace
Drivers

KONE
KONE IST
IST Implementation
Implementation

Revenue
Market
Innovation
Share
Benchmarking
PDM
-- jumplift
Growth
Revenue
Market
Innovation
Share
Benchmarking
PDM
jumplift
Growth

KONE
KONE in
in competition
competition

New
&
New equipment
equipment
&
Innovation
IMT
-- ultrarope
Innovation
IMT
ultrarope
Maintenance
Maintenance

menu
menu

end
end

Advantages :
With this tools, KONE sales can made offering /
quotation in no time with comprehensive CAD drawing
in the same time for answering customer needed
Competitor :
- Communicate with factory to get exact price
- Need drafter to draw layout drawing manually
- Need some days to provide quotation & drawings

KCD
ONE EXCELENCE IST IMPLEMENTATION
|
Program Name :
KCD - KONE Car Designer
User
Sales

Description :
Windows Base Application to generate 3D view of
elevator finishing. Sales can work together with owner /
architect to find out the best finishing combination
without sample material
KONE
KONE Bussiness
Bussiness Process
Process

diferentiate
nutshell
diferentiate
nutshell

E
E&
&E
E Market
Market

Strategy
Market
Business
&
KTOC
development
overview
model
Strategy
Market
Business
&
KTOC
development
overview
model

E
E&
&E
E Competition
Competition

Innovation
Market
The
Player
Evolution
-- ecodisc
Business
process
Innovation
Market
TheKCD
KCD
Player
Evolution
ecodisc
Business
process

The
The Strategy
Strategy to
to win
win

Innovation
Organic
Market
PLT
--&
Growth
Share
Growth
Drivers
Innovation
Organic
Market
PLT
monospace
Growth
Share
Growth
&monospace
Drivers

KONE
KONE IST
IST Implementation
Implementation

Revenue
Market
Innovation
Share
Benchmarking
PDM
-- jumplift
Growth
Revenue
Market
Innovation
Share
Benchmarking
PDM
jumplift
Growth

KONE
KONE in
in competition
competition

New
&
New equipment
equipment
&
Innovation
IMT
-- ultrarope
Innovation
IMT
ultrarope
Maintenance
Maintenance

menu
menu

end
end

Advantages :
- Customer happy to see their imagination in 3D.
- No Need to bring sample material for finishing
approval
- Very quick to demonstrate to customer
Competitor :
- Doesn't have tools to interpret customer imagination
realtime
- Need time to create customer finishing drawing
- Need to bring bulky finishing sample material

PLT|
ONE EXCELENCE IST IMPLEMENTATION
Program Name :
Personal Leadership Tool
User
:
All KONE Employee Manage By HR

KONE
KONE Bussiness
Bussiness Process
Process

diferentiate
nutshell
diferentiate
nutshell

E
E&
&E
E Market
Market

Strategy
Market
Business
&
KTOC
development
overview
model
Strategy
Market
Business
&
KTOC
development
overview
model

E
E&
&E
E Competition
Competition

Innovation
Market
The
Player
Evolution
-- ecodisc
Business
process
Innovation
Market
TheKCD
KCD
Player
Evolution
ecodisc
Business
process

The
The Strategy
Strategy to
to win
win

Innovation
Organic
Market
PLT
--&
Growth
Share
Growth
Drivers
Innovation
Organic
Market
PLT
monospace
Growth
Share
Growth
&monospace
Drivers

KONE
KONE IST
IST Implementation
Implementation

Revenue
Market
Innovation
Share
Benchmarking
PDM
-- jumplift
Growth
Revenue
Market
Innovation
Share
Benchmarking
PDM
jumplift
Growth

KONE
KONE in
in competition
competition

New
&
New equipment
equipment
&
Innovation
IMT
-- ultrarope
Innovation
IMT
ultrarope
Maintenance
Maintenance

menu
menu

end
end

Description :
This SAP netweaver base is one of HR tools for capturing
performance appraisal, goal bonus, and individual
development for every KONE employee. Every employee
must have 3 times discussion each year (initial, mid
year, end year) with his/her one above manager.
Advantages :
- Every employee know personal & company target
- Employee force to focus in personal development
- Manager/supervisor force to have personal
discussion with his/her personel
Competitor :
- Doesn't have this kind of tools
- Employee doesnt know the personal target
- Employee doesnt know the company target

PDM
ONE EXCELENCE IST IMPLEMENTATION
|
Program Name :
PDM Production & Document Management
User
:
Installation & Maintenance Supervisor, Engineer,
Manager

KONE
KONE Bussiness
Bussiness Process
Process

diferentiate
nutshell
diferentiate
nutshell

E
E&
&E
E Market
Market

Strategy
Market
Business
&
KTOC
development
overview
model
Strategy
Market
Business
&
KTOC
development
overview
model

E
E&
&E
E Competition
Competition

Innovation
Market
The
Player
Evolution
-- ecodisc
Business
process
Innovation
Market
TheKCD
KCD
Player
Evolution
ecodisc
Business
process

The
The Strategy
Strategy to
to win
win

Innovation
Organic
Market
PLT
--&
Growth
Share
Growth
Drivers
Innovation
Organic
Market
PLT
monospace
Growth
Share
Growth
&monospace
Drivers

KONE
KONE IST
IST Implementation
Implementation

Revenue
Market
Innovation
Share
Benchmarking
PDM
-- jumplift
Growth
Revenue
Market
Innovation
Share
Benchmarking
PDM
jumplift
Growth

KONE
KONE in
in competition
competition

New
&
New equipment
equipment
&
Innovation
IMT
-- ultrarope
Innovation
IMT
ultrarope
Maintenance
Maintenance

menu
menu

end
end

Description :
This program contain huge database of all KONE
documentation. Complete KONE installation handbook,
Training Material all over the world language version,
Major project documentation, even spare part
documentation and drawing can be found here.
Advantages :
- Very Easy to search latest version KONE document
- Easy to identify E & E spare part ID and its drawing
- As one major project binder to communicate with all
KONE support from different frontline
Competitor :
- Doesn't have this kind of tools
- Limited document distribution and control
- Hard to get latest version document
- Hard to get spare parts ID and drawing.

IMT2
ONE EXCELENCE IST IMPLEMENTATION
|
Program Name :
IMT2 Installation Management Tools
User
:
Installation Supervisor
Description :
This android base apps developed to minimize the time
waste for Supervisor travel time back to office for doing
project administration things. With this tools, supervisor
can maximize their time in field project and do all
reporting & sent communication mails, even signed a
Variation Orders on the spot with their tablet.
KONE
KONE Bussiness
Bussiness Process
Process

diferentiate
nutshell
diferentiate
nutshell

E
E&
&E
E Market
Market

Strategy
Market
Business
&
KTOC
development
overview
model
Strategy
Market
Business
&
KTOC
development
overview
model

E
E&
&E
E Competition
Competition

Innovation
Market
The
Player
Evolution
-- ecodisc
Business
process
Innovation
Market
TheKCD
KCD
Player
Evolution
ecodisc
Business
process

The
The Strategy
Strategy to
to win
win

Innovation
Organic
Market
PLT
--&
Growth
Share
Growth
Drivers
Innovation
Organic
Market
PLT
monospace
Growth
Share
Growth
&monospace
Drivers

KONE
KONE IST
IST Implementation
Implementation

Revenue
Market
Innovation
Share
Benchmarking
PDM
-- jumplift
Growth
Revenue
Market
Innovation
Share
Benchmarking
PDM
jumplift
Growth

KONE
KONE in
in competition
competition

New
&
New equipment
equipment
&
Innovation
IMT
-- ultrarope
Innovation
IMT
ultrarope
Maintenance
Maintenance

menu
menu

end
end

Advantages :
- Supervisor can maximize their time on site project to
monitor and direct the installation
- Have a good image to customer that kone supervisor
equipped with hi tech tablet and create and sent
letter
- Can increase variation order opportunity and have on
site agreement with customer by signing in tablet.
- Supervisor can overview all their responsible project,
event Site Map for every project
Competitor :
- Supervisor have travel time waste back to office just
to report and create site administration document.
- Communication letter and variation order agreement

Organic Growth & Sales Benchmark


KONE IN COMPETITION|

KONE
KONE Bussiness
Bussiness Process
Process

diferentiate
nutshell
diferentiate
nutshell

E
E&
&E
E Market
Market

Strategy
Market
Business
&
KTOC
development
overview
model
Strategy
Market
Business
&
KTOC
development
overview
model

E
E&
&E
E Competition
Competition

Innovation
Market
The
Player
Evolution
-- ecodisc
Business
process
Innovation
Market
TheKCD
KCD
Player
Evolution
ecodisc
Business
process

Organic growth: A function of the aggregated forecasts, which, given the number of different analysts and companies covered,
we think offers
a good proxy for
consensus
expectations.
The
Innovation
Organic
Market
PLT
--&
Growth
Share
Growth
Drivers
The Strategy
Strategy to
to win
win
Innovation
Organic
Market
PLT
monospace
Growth
Share
Growth
&monospace
Drivers

Never Goes Negative in Growth and Highest Sales Growth


KONE
IST
Revenue
Market
Innovation
Share
Benchmarking
PDM
-- jumplift
Growth
KONE
IST Implementation
Implementation
Left Figure
shows organic growth
Revenue
Market
Innovation
for
Share
Benchmarking
PDM
Kone,
jumplift
Growth
Schindler and Otis since 2005. In Right Figure , we present
organic sales indices for the three players based on the organic growth they delivered over 20052011.
New
&
New equipment
equipment
&
KONE
in
IMT
-- ultrarope
The
indices
suggest Kone grewInnovation
sales
organically
over that period by more than 70% versus Schindler by
KONE
in competition
competition
Innovation
IMT
ultrarope
Maintenance
Maintenance
40% and Otis by just under 20%. (Credit Suisse Research 2012)
menu
menu

end
end

Market Share Growth


KONE IN COMPETITION|

KONE
KONE Bussiness
Bussiness Process
Process

diferentiate
nutshell
diferentiate
nutshell

E
E&
&E
E Market
Market

Strategy
Market
Business
&
KTOC
development
overview
model
Strategy
Market
Business
&
KTOC
development
overview
model

E
E&
&E
E Competition
Competition

Innovation
Market
The
Player
Evolution
-- ecodisc
Business
process
Innovation
Market
TheKCD
KCD
Player
Evolution
ecodisc
Business
process

The
The Strategy
Strategy to
to win
win

Innovation
Organic
Market
PLT
--&
Growth
Share
Growth
Drivers
Innovation
Organic
Market
PLT
monospace
Growth
Share
Growth
&monospace
Drivers

KONE
KONE IST
IST Implementation
Implementation

Revenue
Market
Innovation
Share
Benchmarking
PDM
-- jumplift
Growth
Revenue
Market
Innovation
Share
Benchmarking
PDM
jumplift
Growth

Closing it Gaps with Other Key Player.


New
equipment
&
New
equipment
&
From
figure we can see
that
KONE
strategies working well so that KONE can close its
KONE
in
Innovation
IMT
-- ultrarope
KONEupper
in competition
competition
Innovation
IMT
ultrarope
Maintenance
Gab between its competitor. InMaintenance
2015, KONE made it to got 19% of share market (next slide).
menu
menu

end
end

Market Share By Business Type


KONE IN COMPETITION|

KONE
KONE Bussiness
Bussiness Process
Process

diferentiate
nutshell
diferentiate
nutshell

E
E&
&E
E Market
Market

Strategy
Market
Business
&
KTOC
development
overview
model
Strategy
Market
Business
&
KTOC
development
overview
model

E
E&
&E
E Competition
Competition

Innovation
Market
The
Player
Evolution
-- ecodisc
Business
process
Innovation
Market
TheKCD
KCD
Player
Evolution
ecodisc
Business
process

The
The Strategy
Strategy to
to win
win

Innovation
Organic
Market
PLT
--&
Growth
Share
Growth
Drivers
Innovation
Organic
Market
PLT
monospace
Growth
Share
Growth
&monospace
Drivers

KONE
IST
Revenue
Market
Innovation
Share
Benchmarking
PDM
-- jumplift
Growth
KONE
IST Implementation
Implementation
Revenue
Market
Innovation
Share
Benchmarking
PDM
jumplift
Growth
Growth
Well In New Equipment,
Need
Process in Maintenance

KONE market share growth over


7% in 6 years
and closing it gap with competitor. Asia Pacific
New
equipment
&
New
equipment
&
in
Innovation
IMT
-- ultrarope
KONE
in competition
competition
Innovation
IMT
ultrarope
is KONE
the key
area where KONE
can
dominate
the market. In Maintenance, the growth cant be
Maintenance
Maintenance
instant due to older international brand unit is still huge that contribute very well in their
maintenance
menu
endbusiness.
menu
end

Thanks for your attention

QUESTION AND DISCUSSION ?

KONE
KONE Bussiness
Bussiness Process
Process

diferentiate
nutshell
diferentiate
nutshell

E
E&
&E
E Market
Market

Strategy
Market
Business
&
KTOC
development
overview
model
Strategy
Market
Business
&
KTOC
development
overview
model

E
E&
&E
E Competition
Competition

Innovation
Market
The
Player
Evolution
-- ecodisc
Business
process
Innovation
Market
TheKCD
KCD
Player
Evolution
ecodisc
Business
process

The
The Strategy
Strategy to
to win
win

Innovation
Organic
Market
PLT
--&
Growth
Share
Growth
Drivers
Innovation
Organic
Market
PLT
monospace
Growth
Share
Growth
&monospace
Drivers

Reference :
KONE
KONE
Story 2015
IST
Implementation
Revenue
Market
Innovation
Share
Benchmarking
PDM
-- jumplift
Growth
KONE
ISTEquity
Implementation
Revenue
Market
Innovation
Share
Benchmarking
PDM
jumplift
Growth
Supradip Baul : Global Elevator and Escalator Market marketsandmarkets.com
New
&
Credit
New&equipment
equipment
&Market Analysis 2012
Suisse
Research Elevator
Escalator
KONE
Innovation
IMT
-- ultrarope
KONE in
in competition
competition
Innovation
IMT
ultrarope
Maintenance
Maintenance elevator & escalator 2014
Thyseenkrupp Introduction to Thyseenkrup
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menu

end
end

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