Business Plan

Store 4U
Meets your daily

Executive Summary
Business Concept
Company Overview
Industry Analysis
Marketing Strategy
Operations
Management
Financial Assumptions
Exit Strategy

Business Plan for Store 4U

Vision

To deliver the best product and shopping

experience to our customers and strive to
build long term relationship

Business Plan for Store 4U

Mission
To

provide the best

quality product, also to
deliver valuable service
to the customers

Business Plan for Store 4U

Products & Service

Products

FMCG Products
Beverages
Food & Groceries
Fresh Vegetables
& Fruits

Services

Home delivery
In-store service

Business Plan for Store 4U

Technical Feasibility

Technology used In-store

Technology: Exist or Not ?

Store Capacity

Availability of Resources

Waste Management

Business Plan for Store 4U

INDUSTRY
ANALYSIS
INDUSTRY ANALYSIS

Industry & Marketplace Ana

lysis

Business Plan for Store 4U

Marketing Analysis

Market Place
Size
Growth

Segmentation

Income
Age

Target Market

Local Resident
Vashi depot

Business Plan for Store 4U

Competition

Customer Trend

Provisional Store
Hawkers

Alternate Buying
Convenient Buyers
Discount Buyers

Sales Forecast
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7 Ps of Service Marketing
Products
Place

Logistics
Location
Target Market
Promotion

Sales promotion
Advertising

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 Price

Competitiveness
Value for money
Quality
People
Process
Physical

Evidence
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Socio-Economic Feasibility

Convenient Store
Daily Needs Products
On Meat products

Political

Cultural

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Store Layout

POS

Beverage
s

FMCG

POS

FMCG

POS

FMCG

POS

POS

POS

PO
S
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Operational Strategy
Core Competencies

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Ongoing Operations

Front end Operations

Back end Operations

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Supply Chain Management

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Chief
Executive

Management

Store
Manager

Cashier

Sales
Force

Organization

Chart

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Management Team
Designation

Numbers

Monthly

Annually

Managing Director

Store Manager
Cashier

1
2

15000
4000

180000
96000

Sales person

3500

84000

Security Guard
Cleaners

1
1

3000
2500

36000
30000

Delivery boy
Total Salaries
Expenses

3500

42000

31500

468000

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SWOT Analysis
Strength
Demographic Favor
Shopping
Convenience
Availability of
resources
Organized Retail

Weakness

Less data on spending

pattern

Only daily needs

Underdeveloped supply
chain

Taxation hurdle

No credits to customers
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Cont..
Opportunities

Locations
Market Growth
E-Retailing
Retail Franchising

Threats

Inflations
Provisional stores

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Financial Summary
Initial Investment
Start-up Expenses
Sales Forecast

Customers on
Average/day
140*100 on
Average

Expected
Growth on sale Sale/Day

Sale /Month

Sale Yearly

14000

420000

5040000

Second Year

25%

17500

525000

6300000

Third year

25%

21875

656250

7875000

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Break Even Point

Break Even
Analysis
Particulars

PV Ratio

5040000

Variable cost

3252000

Contribution

Fixed Cost

Net Profit

Sales

Amount

Sales

Contribut *10
ion
0

35%

1788000

BEP Points

Fixed
Cost
PV Ratio

1357500

3826510

430500

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Now
Yearly Sales

420000

12
Hence
BEP Points

9.11

Monthly Sales

Hence in Break Even will be achieved in 09 Months 04

Days

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Conclusion

Efforts By:
Solanki Vimal S.
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