00 Chap009

Decision Support
in Business
Decision Support
Trends
Management
Information
Systems
Decision Support
Systems
Knowledge
Management
Systems
Section II
Business and AI
Neural Networks
Fuzzy Logic
Genetic
Algorithms
Expert Systems
Decision Support
Systems
Real World Cases
KEY TERMS
BACK NEXT
END
Copyright 2005, McGraw-Hill/Irwin, Inc.
9-1
Learning Objectives
Decision Support
in Business
Decision Support
Trends
Management
Information
Systems
Decision Support
Systems
Knowledge
Management
Systems
Section II
Business and AI
Neural Networks
Fuzzy Logic
Genetic
Algorithms
Expert Systems
Real World Cases
KEY TERMS
BACK NEXT
1. Identify the changes taking place in

the form and use of decision support
in business.
2. Identify the role and reporting
alternatives of management
information systems.
3. Describe how online analytical
processing can meet key information
needs of managers.
4. Explain the decision support system
concept and how it differs from
traditional management information
systems.
END
9-2
Learning Objectives
Decision Support
in Business
Decision Support
Trends
Management
Information
Systems
Decision Support
Systems
Knowledge
Management
Systems
Section II
Business and AI
Neural Networks
Fuzzy Logic
Genetic
Algorithms
Expert Systems
Real World Cases
KEY TERMS
BACK NEXT
END
5. Explain how the following information

systems can support the information
needs of executives, managers, and
business professionals:
a) Executive information systems
b) Enterprise information portals
c) Enterprise management systems
6. Identify how neural networks, fuzzy

logic, genetic algorithms, virtual reality,
and intelligent agents can be used in
business.
7. Give examples of several ways expert
systems can be used in business decisionmaking situations.
9-3
Decision Support
in Business
Decision Support
Trends
Management
Information
Systems
Decision Support
Systems
Knowledge
Management
Systems
Section II
Business and AI
Neural Networks
Fuzzy Logic
Genetic
Algorithms
Expert Systems
Real World Cases
Decision Support in
Business
Diverse Information and
Decision Making Needs
Varied MIS, DSS, and
Other Information
Systems
Real World Case 1- Ben
& Jerrys and GE Plastics
Click to go to
Case 1
KEY TERMS
BACK NEXT
END
9-4
Decision Support in Business
KEY TERMS
BACK NEXT
of Decision Makers
Decision Structure
Unstructured
Information Characteristics
Ad Hoc
Unscheduled
Summarized
Infrequent
Forward Looking
External
Wide Scope
Strategic
Management
cis
Tactical Management
De
Semi-Structured
ion
Executives & Directors
Business Unit Management

Self-Directed Teams
Operational
Management
Structured
on
ati
rm
Real World Cases
Information Requirements
o
Inf
Decision Support
in Business
Decision Support
Trends
Management
Information
Systems
Decision Support
Systems
Knowledge
Management
Systems
Section II
Business and AI
Neural Networks
Fuzzy Logic
Genetic
Algorithms
Expert Systems
Prespecified
Scheduled
Detailed
Frequent
Historical
Internal
Narrow Focus
Operating Management & Self-Directed Teams
END
9-5

Decision Support
in Business
Decision Support
Trends
Management
Information
Systems
Decision Support
Systems
Knowledge
Management
Systems
Section II
Business and AI
Neural Networks
Fuzzy Logic
Genetic
Algorithms
Expert Systems
Real World Cases
KEY TERMS
BACK NEXT
END
Characteristics of Information Products
Time Dimension
Content Dimension
Form Dimension
9-6

Decision Support
in Business
Decision Support
Trends
Management
Information
Systems
Decision Support
Systems
Knowledge
Management
Systems
Section II
Business and AI
Neural Networks
Fuzzy Logic
Genetic
Algorithms
Expert Systems
Decision Structure
Structured Decisions
Semistructured
Unstructed
Real World Cases
KEY TERMS
BACK NEXT
END
9-7

Decision Support
in Business
Decision Support
Trends
Management
Information
Systems
Decision Support
Systems
Knowledge
Management
Systems
Section II
Business and AI
Neural Networks
Fuzzy Logic
Genetic
Algorithms
Expert Systems
Real World Cases
KEY TERMS
BACK NEXT
END
Decision Support Trends

Focus on Personalized
Decision Support
Modeling
Information Retreival
Data Warehousing
What-if Scenarios
Reporting
9-8

Decision Support
in Business
Decision Support
Trends
Management
Information
Systems
Decision Support
Systems
Knowledge
Management
Systems
Section II
Business and AI
Neural Networks
Fuzzy Logic
Genetic
Algorithms
Expert Systems
Real World Cases
KEY TERMS
BACK NEXT
END
9-9

Decision Support
in Business
Decision Support
Trends
Management
Information
Systems
Decision Support
Systems
Knowledge
Management
Systems
Section II
Business and AI
Neural Networks
Fuzzy Logic
Genetic
Algorithms
Expert Systems
Real World Cases
KEY TERMS
BACK NEXT
Meeting the Data Analysis

and Proactive Decision
Support Requirements
Business Stakeholder
Requirements
Information at Your
Fingertips
Do-It-Yourself Data
Analysis
Decision
Support Response
Personalized, Proactive
Decision Analytics and
Web-based Applications
END
9-10

Decision Support
in Business
Decision Support
Trends
Management
Information
Systems
Decision Support
Systems
Knowledge
Management
Systems
Section II
Business and AI
Neural Networks
Fuzzy Logic
Genetic
Algorithms
Expert Systems
Developing Business Intelligence

Decision
Support
Systems
Management
Information
Systems
Business
Intelligence
Data
Mining
Real World Cases
Knowledge
Management
Systems
Online
Analytical
Processing
KEY TERMS
BACK NEXT
END
9-11

Decision Support
in Business
Decision Support
Trends
Management
Information
Systems
Decision Support
Systems
Knowledge
Management
Systems
Section II
Business and AI
Neural Networks
Fuzzy Logic
Genetic
Algorithms
Expert Systems
Real World Cases
KEY TERMS
BACK NEXT
Developing Business Intelligence
Cisco Systems: DSS Dashboard
Need for Universal Access to

Real-Time Information
Introduction of Dashboard
Some Data is Batched
Merged Data Provides RealTime Information System
END
9-12
Decision Support
in Business
Decision Support
Trends
Management
Information
Systems
Decision Support
Systems
Knowledge
Management
Systems
Section II
Business and AI
Neural Networks
Fuzzy Logic
Genetic
Algorithms
Expert Systems
Real World Cases
KEY TERMS
BACK NEXT
Management Information Systems

Management Reporting Alternatives
Periodic Scheduled
Reports
Exception Reports
Less Information
Overload
Demand Reports and

Responses
Push Reporting
END
9-13
Decision Support
in Business
Decision Support
Trends
Management
Information
Systems
Decision Support
Systems
Knowledge
Management
Systems
Section II
Business and AI
Neural Networks
Fuzzy Logic
Genetic
Algorithms
Expert Systems
Real World Cases
KEY TERMS
BACK NEXT

Components of a Marketing Information System
CLIENTS
INTERNAL
DATABASES
Sales Prospects
and Rivals News
SERVER
Rivals News and
Company News
Sales Prospects
Rivals News
Sales Prospects
and Company
News
Customer
Data
Sales
Data
News Wires
Company News
The Server Filters
Information Based
on Users Custom
Requirements
Inventory
Data
Via the Internet
Firewall
END
9-14
Decision Support
in Business
Decision Support
Trends
Management
Information
Systems
Decision Support
Systems
Knowledge
Management
Systems
Section II
Business and AI
Neural Networks
Fuzzy Logic
Genetic
Algorithms
Expert Systems
Real World Cases
KEY TERMS
BACK NEXT
END

Microsoft: The Impact of IT on

District Sales Managers
Use of MS Sales Software

Discovery of Poor Sales Among
Large Dealers Hidden by Large
Sales by Small Dealers
Use of Numbers to be a Business
Thinker
Breadth of Managers Role
Enhanced by Digital Tools
9-15
Online Analytical Processing
Decision Support
in Business
Decision Support
Trends
Management
Information
Systems
Decision Support
Systems
Knowledge
Management
Systems
Section II
Business and AI
Neural Networks
Fuzzy Logic
Genetic
Algorithms
Expert Systems
OLAP
Consolidation
Drill-Down
Slicing and Dicing
Real World Cases
KEY TERMS
BACK NEXT
END
9-16
Decision Support
in Business
Decision Support
Trends
Management
Information
Systems
Decision Support
Systems
Knowledge
Management
Systems
Section II
Business and AI
Neural Networks
Fuzzy Logic
Genetic
Algorithms
Expert Systems
OLAP
Use of Excel for OLAP
Real World Cases
KEY TERMS
BACK NEXT
END
9-17
Decision Support
in Business
Decision Support
Trends
Management
Information
Systems
Decision Support
Systems
Knowledge
Management
Systems
Section II
Business and AI
Neural Networks
Fuzzy Logic
Genetic
Algorithms
Expert Systems
Real World Cases
KEY TERMS
BACK NEXT
OLAP
Use of Specialized Servers and

Multidimensional Databases
OLAP Server
Client PCs
Corporate
Databases
Multidimensional
Database
Spreadsheets
Statistical Packages
Web-Enabled
OLAP Software
END
Data are retrieved from

corporate databases and
staged in an OLAP
multidimensional database
for retrieval by front-end
systems
Operational
Databases
Data Marts
Data Warehouse
9-18

Decision Support
in Business
Decision Support
Trends
Management
Information
Systems
Decision Support
Systems
Knowledge
Management
Systems
Section II
Business and AI
Neural Networks
Fuzzy Logic
Genetic
Algorithms
Expert Systems
Real World Cases
KEY TERMS
BACK NEXT
END
International Rectifier: OLAP

for Decision Support
Producer of Power
Management Semiconductors
Use of Hyperion Solutions
Essbase
Allows Workstations to
Retrieve Data from AS/400s
Realized Extensive Savings
Use of Common Databases
Provides Uniform Definitions
9-19
Decision Support Systems

Decision Support
in Business
Decision Support
Trends
Management
Information
Systems
Decision Support
Systems
Knowledge
Management
Systems
Section II
Business and AI
Neural Networks
Fuzzy Logic
Genetic
Algorithms
Expert Systems
Real World Cases
KEY TERMS
BACK NEXT
END
DSS Uses:
Analytical Models
Specialized Databases
Decision Makers Own
Insights and Judgments
An Interactive, ComputerBased Modeling Process to
Support Semistructured and
Unstructured Business
Decisions
9-20
Components of Web-Enabled Marketing DSS
Decision Support
in Business
Decision Support
Trends
Management
Information
Systems
Decision Support
Systems
Knowledge
Management
Systems
Section II
Business and AI
Neural Networks
Fuzzy Logic
Genetic
Algorithms
Expert Systems
Legacy
Software
Web
Browser
Other
Software
User Interface Functions

Hyperlinked Multimedia, 3-D Visualization
Model Management Functions
Analytical Modeling, Statistical Analysis
Data Management Functions
Data Extraction, Validation, Sanitation, Integration, and Replication
Real World Cases
KEY TERMS
BACK NEXT
END
Operational
Data
Sales
Market
Data
Data
Data Marts and Other Databases
Customer
Account
Data
9-21

Decision Support
in Business
Decision Support
Trends
Management
Information
Systems
Decision Support
Systems
Knowledge
Management
Systems
Section II
Business and AI
Neural Networks
Fuzzy Logic
Genetic
Algorithms
Expert Systems
Real World Cases
KEY TERMS
BACK NEXT
Web-Enabled DSS at PepsiCo

Development of a Risk
Management DSS to
Minimize PepsiCo Losses
Claims Data Updated
Weekly on INFORM Risk
Management System
INFORM Accessed by
Managers Who Plan Ways to
Minimize Risks and Losses
END
9-22

Decision Support
in Business
Decision Support
Trends
Management
Information
Systems
Decision Support
Systems
Knowledge
Management
Systems
Section II
Business and AI
Neural Networks
Fuzzy Logic
Genetic
Algorithms
Expert Systems
Examples of Special Purpose

DSS Packages
Real World Cases
KEY TERMS
BACK NEXT
END
9-23

Decision Support
in Business
Decision Support
Trends
Management
Information
Systems
Decision Support
Systems
Knowledge
Management
Systems
Section II
Business and AI
Neural Networks
Fuzzy Logic
Genetic
Algorithms
Expert Systems
Real World Cases
KEY TERMS
BACK NEXT
Eli Lilly: Data Visualization for

Decision Support
Use of Spotfires DecisionSite
Software Combining Visualization
and Database Querying Capability
$100,000 Plus Software 16,000
Licensed Users
Launched Multiple Queries in
Rapid Succession and Saw the
Results Graphically Onscreen
Supports Real Time Collaboration
END
9-24

Decision Support
in Business
Decision Support
Trends
Management
Information
Systems
Decision Support
Systems
Knowledge
Management
Systems
Section II
Business and AI
Neural Networks
Fuzzy Logic
Genetic
Algorithms
Expert Systems
Using Decision Support
What-if Analysis
Sensitivity Analysis
Goal-Seeking Analysis
Optimization Analysis
Real World Cases
KEY TERMS
BACK NEXT
END
9-25

Decision Support
in Business
Decision Support
Trends
Management
Information
Systems
Decision Support
Systems
Knowledge
Management
Systems
Section II
Business and AI
Neural Networks
Fuzzy Logic
Genetic
Algorithms
Expert Systems
Using Decision Support
Example of What-if Analysis
Real World Cases
KEY TERMS
BACK NEXT
END
9-26
Decision Support
in Business
Decision Support
Trends
Management
Information
Systems
Decision Support
Systems
Knowledge
Management
Systems
Section II
Business and AI
Neural Networks
Fuzzy Logic
Genetic
Algorithms
Expert Systems
Real World Cases
KEY TERMS
BACK NEXT
END
Lexis-Nexis: Web Tools for

Decision Support
Use of MicroStrategy DSS
Software
Web-Based Tools for Data
Acquisition for Subscribers
Data Warehouse Supports
Extensive User and Use
Analysis
Also Analyzes and Models
Business Processes
9-27
Decision Support
in Business
Decision Support
Trends
Management
Information
Systems
Decision Support
Systems
Knowledge
Management
Systems
Section II
Business and AI
Neural Networks
Fuzzy Logic
Genetic
Algorithms
Expert Systems
Data Mining for Decision

Support
Real World Cases
KEY TERMS
BACK NEXT
END
9-28
Decision Support
in Business
Decision Support
Trends
Management
Information
Systems
Decision Support
Systems
Knowledge
Management
Systems
Section II
Business and AI
Neural Networks
Fuzzy Logic
Genetic
Algorithms
Expert Systems
Real World Cases
KEY TERMS
BACK NEXT
END
KeyCorp and Peoples Bank: Data

Mining DSS
Use of IBMs DecisionEdge for

Relationship Marketing
Data Mining and Analysis System
Increased Direct Mail Response
Rate from 1% to 10%
Package Includes Analytical Tools,
a Mining Data Tool, IndustrySpecific Data Models, and
Consulting Services
High Costs May Limit
Applications of the Package
9-29
Decision Support
in Business
Decision Support
Trends
Management
Information
Systems
Decision Support
Systems
Knowledge
Management
Systems
Section II
Business and AI
Neural Networks
Fuzzy Logic
Genetic
Algorithms
Expert Systems
Real World Cases
KEY TERMS
BACK NEXT
END
Executive Information Systems

Features of an EIS
Critical Success Factors

(CSF)
Ability to Drill Down
Trend Analysis
Exception Reporting
Use Spread to Middle
Management and
Business Professionals
9-30
Decision Support
in Business
Decision Support
Trends
Management
Information
Systems
Decision Support
Systems
Knowledge
Management
Systems
Section II
Business and AI
Neural Networks
Fuzzy Logic
Genetic
Algorithms
Expert Systems

A Web-Based EIS
Real World Cases
KEY TERMS
BACK NEXT
END
9-31
Decision Support
in Business
Decision Support
Trends
Management
Information
Systems
Decision Support
Systems
Knowledge
Management
Systems
Section II
Business and AI
Neural Networks
Fuzzy Logic
Genetic
Algorithms
Expert Systems
Real World Cases
KEY TERMS
BACK NEXT

EIS at Conoco and KeyCorp
Conoco A Very Large System

with Thousands of Users
Wide Variety of Data Sources
Analysis of Internal Operations
Improved Productivity and
Decision Making
Significant Cost Savings
KeyCorp Banking Company
Experienced Similar Results
Keynet EIS System Nicknamed
Everyones Information System
END
9-32
Decision Support
in Business
Decision Support
Trends
Management
Information
Systems
Decision Support
Systems
Knowledge
Management
Systems
Section II
Business and AI
Neural Networks
Fuzzy Logic
Genetic
Algorithms
Expert Systems
Enterprise Portals and

Decision Support
Web-Based Interface
Integration of MIS, DSS, EIS,
and Other Technologies
Real World Cases
KEY TERMS
BACK NEXT
END
9-33
Decision Support
in Business
Decision Support
Trends
Management
Information
Systems
Decision Support
Systems
Knowledge
Management
Systems
Section II
Business and AI
Neural Networks
Fuzzy Logic
Genetic
Algorithms
Expert Systems
Real World Cases
KEY TERMS
BACK NEXT
END

Decision Support
AmeriKing Inc.: The
Business Value of EIS
Large Burger King

Franchisee with Poor
Technology Infrastructure
Launched Intranet Portal
Used Web Browsers for
Access
Dramatic Savings and Much
Better Performance
9-34
Decision Support
in Business
Decision Support
Trends
Management
Information
Systems
Decision Support
Systems
Knowledge
Management
Systems
Section II
Business and AI
Neural Networks
Fuzzy Logic
Genetic
Algorithms
Expert Systems

Decision Support
Components of an EIS Portal

Sales
VP
Managers
Sales Reps
Marketing
VP
Managers
Analysts
Corporate
Engineering
VP
Managers
Engineers
Search
Query
Calendaring
Channels/
News
CXO
VPs
Managers
Analysts
Enterprise Portal Server

Administration
Security
APIs
Metadata Management
Inferencing
Contextualization
Other
Employees
Suppliers
Customers
e-Mail/
Chat
Load Balancing
Dynamic Profiling
Hyperlinking
DSS Tools
Data Mining
OLAP
Other Tools
Indexing
Search Agents
Taxonomy
Portal Gateway
Real World Cases
KEY TERMS
BACK NEXT
END
Operational
Databases
Analytic
Databases
Data
Business
Warehouse Applications
Intranets
Extranets
Internet
Web
9-35
Decision Support
in Business
Decision Support
Trends
Management
Information
Systems
Decision Support
Systems
Knowledge
Management
Systems
Section II
Business and AI
Neural Networks
Fuzzy Logic
Genetic
Algorithms
Expert Systems
Real World Cases
KEY TERMS
BACK NEXT
Knowledge Management
Systems
Enterprise Knowledge Portals

Qwest Communications: Web
Knowledge Management System
Used to Provide All Needed

Knowledge to Call Center
Representatives
Accuracy and Completeness Was
Vital
InfoBuddy System Pushed New
Information to Appropriate Users
END
9-36
Decision Support
in Business
Decision Support
Trends
Management
Information
Systems
Decision Support
Systems
Knowledge
Management
Systems
Section II
Business and AI
Neural Networks
Fuzzy Logic
Genetic
Algorithms
Expert Systems
Real World Cases
KEY TERMS
BACK NEXT
Systems
Enterprise Knowledge Portal
Web User (Employee/Customer)
Single Point of Access to all Corporate Data

Personalized Views of News and Data
Collaboration Tools
Community Work Areas
Portal Server with Knowledge

Management Engine/Server
Component
Automatically Crawls (Searchers)
Structured or Unstructured Data
Sources
Categorizes Searched Data, Tags, and
Hyperlinks Information
Automatically Builds User Profiles
Based on Activity
Data Sources
Structured Data Sources
ERP
Database
CRM
Database
Other
Databases
END
Unstructured Data Sources
e-Mail
Groupware
File System
Documents
Presentations
Web
Internet
Intranet
Extranet
Enterprise Knowledge
Enterprise
Knowledge
Base
9-37
Decision Support
in Business
Decision Support
Trends
Management
Information
Systems
Decision Support
Systems
Knowledge
Management
Systems
Section II
Business and AI
Neural Networks
Fuzzy Logic
Genetic
Algorithms
Expert Systems
Real World Cases
KEY TERMS
BACK NEXT
END
Artificial Intelligence
Technologies in Business
AI Being Used to Improve DSS

Used for Information
Distribution and Retrieval,
Database Mining, Product
Design, Manufacturing,
Inspection, Training, User
Support, and Much More
Real World Case 2Wal-Mart, BankFinancial,

Click to go to
and HP
Case 2
9-38
Decision Support
in Business
Decision Support
Trends
Management
Information
Systems
Decision Support
Systems
Knowledge
Management
Systems
Section II
Business and AI
Neural Networks
Fuzzy Logic
Genetic
Algorithms
Expert Systems
Overview of AI
Real World Cases
KEY TERMS
BACK NEXT
END
9-39
Decision Support
in Business
Decision Support
Trends
Management
Information
Systems
Decision Support
Systems
Knowledge
Management
Systems
Section II
Business and AI
Neural Networks
Fuzzy Logic
Genetic
Algorithms
Expert Systems
Real World Cases
KEY TERMS
BACK NEXT
END
Field of Science and

Technology Based Upon
Disciplines:
Computer Science
Biology
Psychology
Linguistics
Mathematics
Engineering
9-40
Decision Support
in Business
Decision Support
Trends
Management
Information
Systems
Decision Support
Systems
Knowledge
Management
Systems
Section II
Business and AI
Neural Networks
Fuzzy Logic
Genetic
Algorithms
Expert Systems
Real World Cases
KEY TERMS
BACK NEXT
END
The Domains of AI
Cognitive Science
Human Information
Processing
Knowledge-Based Systems
Fuzzy Logic
Fuzzy Data
Neural Networks
Intelligent Agents
Robotics
Natural Interfaces
9-41
Decision Support
in Business
Decision Support
Trends
Management
Information
Systems
Decision Support
Systems
Knowledge
Management
Systems
Section II
Business and AI
Neural Networks
Fuzzy Logic
Genetic
Algorithms
Expert Systems
Real World Cases
KEY TERMS
BACK NEXT
END
The Domains of AI
Artificial
Intelligence
Cognitive
Science
Applications
Expert Systems
Learning Systems
Fuzzy Logic
Genetic Algorithms
Neural Networks
Intelligent Agents
Robotics
Applications
Visual Perception
Tactility
Dexterity
Locomotion
Navigation
Natural
Interface
Applications
Natural Languages
Speech Recognition
Multisensory Interfaces
Virtual Reality
9-42
Decision Support
in Business
Decision Support
Trends
Management
Information
Systems
Decision Support
Systems
Knowledge
Management
Systems
Section II
Business and AI
Neural Networks
Fuzzy Logic
Genetic
Algorithms
Expert Systems
Commercial Applications of AI
Real World Cases
KEY TERMS
BACK NEXT
END
9-43
Decision Support
in Business
Decision Support
Trends
Management
Information
Systems
Decision Support
Systems
Knowledge
Management
Systems
Section II
Business and AI
Neural Networks
Fuzzy Logic
Genetic
Algorithms
Expert Systems
Neural Network Application
Real World Cases
KEY TERMS
BACK NEXT
END
9-44
Decision Support
in Business
Decision Support
Trends
Management
Information
Systems
Decision Support
Systems
Knowledge
Management
Systems
Section II
Business and AI
Neural Networks
Fuzzy Logic
Genetic
Algorithms
Expert Systems
Real World Cases
KEY TERMS
BACK NEXT
END
Neural Nets at Go.com
A Targeted Marketing
Service
Targets Ads on Internet
Search Engine to the
Users Interests
Used to Build Up Web Site
and Repeat Business
Provides Analysis of
Customer Buying Patterns
9-45
Decision Support
in Business
Decision Support
Trends
Management
Information
Systems
Decision Support
Systems
Knowledge
Management
Systems
Section II
Business and AI
Neural Networks
Fuzzy Logic
Genetic
Algorithms
Expert Systems
Real World Cases
KEY TERMS
BACK NEXT
END
Fuzzy Logic Systems
Resembles Human Reasoning

Allowing Approximations and
Inferences, Use of Ambiguous
Data
Fuzzy Data
Fuzzy Rules
Data is Deliberately
Imprecise
Fuzzy Logic Can Process This
Imprecise Data
9-46
Decision Support
in Business
Decision Support
Trends
Management
Information
Systems
Decision Support
Systems
Knowledge
Management
Systems
Section II
Business and AI
Neural Networks
Fuzzy Logic
Genetic
Algorithms
Expert Systems
Fuzzy Logic Systems

Fuzzy Logic Rules
Risk should be acceptable
If debt-equity is very high
then risk is positively increased
If income is increasing
then risk is somewhat decreased
If cash reserves are low to very low
then risk is very increased
If PE ratio is good
Then risk is generally decreased
Fuzzy Logic SQL Query

Select companies
from financials
where revenues are very large
and pe_ratio is acceptable
and profits are high to very high
and (income/employee_tot) is reasonable
Real World Cases
KEY TERMS
BACK NEXT
END
9-47
Decision Support
in Business
Decision Support
Trends
Management
Information
Systems
Decision Support
Systems
Knowledge
Management
Systems
Section II
Business and AI
Neural Networks
Fuzzy Logic
Genetic
Algorithms
Expert Systems
Real World Cases
KEY TERMS
BACK NEXT
END
Genetic Algorithms
Uses Darwinian,
Randomizing, and Other
Mathematical Functions
Stimulates Evolutionary
Process That Can Yield
Better Problem Solutions
Mutations
Crossovers
Selections
9-48
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Management
Information
Systems
Decision Support
Systems
Knowledge
Management
Systems
Section II
Business and AI
Neural Networks
Fuzzy Logic
Genetic
Algorithms
Expert Systems
Real World Cases
KEY TERMS
BACK NEXT
END
GEs Engeneous
Design of a Boeing 777 Engine
Used Genetic Algorithm
Application
Used to Develop More Efficient
Fan Blades
Estimated Billions of Years to
Evaluate the Astronomical
Number of Performance and Cost
Combinations
Engenious Expert System Offered
Optimal Solution in a Week
9-49
Decision Support
in Business
Decision Support
Trends
Management
Information
Systems
Decision Support
Systems
Knowledge
Management
Systems
Section II
Business and AI
Neural Networks
Fuzzy Logic
Genetic
Algorithms
Expert Systems
Business Use of Genetic Algorithm
Real World Cases
KEY TERMS
BACK NEXT
END
9-50
Decision Support
in Business
Decision Support
Trends
Management
Information
Systems
Decision Support
Systems
Knowledge
Management
Systems
Section II
Business and AI
Neural Networks
Fuzzy Logic
Genetic
Algorithms
Expert Systems
Real World Cases
KEY TERMS
BACK NEXT
END
Virtual Reality (VR)
Computer Simulated
Reality
Multisensory
Input/Output Devices
Data Glove
Walker
Creating Telepresence
With Sight, Sound, and
Touch
9-51
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Management
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Systems
Decision Support
Systems
Knowledge
Management
Systems
Section II
Business and AI
Neural Networks
Fuzzy Logic
Genetic
Algorithms
Expert Systems
Virtual Reality (VR)
Real World Cases
KEY TERMS
BACK NEXT
END
9-52
Decision Support
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Decision Support
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Management
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Systems
Decision Support
Systems
Knowledge
Management
Systems
Section II
Business and AI
Neural Networks
Fuzzy Logic
Genetic
Algorithms
Expert Systems
Real World Cases
KEY TERMS
BACK NEXT
END
VR at Morgan Stanley
Market Risks Department

Uses VR Models Financial
Risks in Varied Market
Conditions
Displays 3-Dimensional
Results of Risk Analysis
VR Makes Easier Intuitive
Connections than 2-D or
Tables of Numbers
9-53
Decision Support
in Business
Decision Support
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Management
Information
Systems
Decision Support
Systems
Knowledge
Management
Systems
Section II
Business and AI
Neural Networks
Fuzzy Logic
Genetic
Algorithms
Expert Systems
Intelligent Agents
Use of Software
Surrogates
Software Robots Bots
Many Types of Intelligent
Agents
Real World Cases
KEY TERMS
BACK NEXT
END
9-54
Decision Support
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Decision Support
Trends
Management
Information
Systems
Decision Support
Systems
Knowledge
Management
Systems
Section II
Business and AI
Neural Networks
Fuzzy Logic
Genetic
Algorithms
Expert Systems
Intelligent Agents
Real World Cases
KEY TERMS
BACK NEXT
END
9-55
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Systems
Decision Support
Systems
Knowledge
Management
Systems
Section II
Business and AI
Neural Networks
Fuzzy Logic
Genetic
Algorithms
Expert Systems
Intelligent Agents
Real World Cases
KEY TERMS
BACK NEXT
END
9-56
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Management
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Systems
Decision Support
Systems
Knowledge
Management
Systems
Section II
Business and AI
Neural Networks
Fuzzy Logic
Genetic
Algorithms
Expert Systems
Real World Cases
KEY TERMS
BACK NEXT
END
Dow Jones & Co.: Intelligent Web Agents
Use to Compare Prices or

Other Characteristics
600,000 Customers Search
Stories from 6,000 Publications
Dow Uses Intelligent Agents
and Other AI Technologies to
Manage the Process
Results on Web Page or EMailed to User
9-57
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Management
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Systems
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Systems
Knowledge
Management
Systems
Section II
Business and AI
Neural Networks
Fuzzy Logic
Genetic
Algorithms
Expert Systems
Real World Cases
KEY TERMS
BACK NEXT
END
Expert Systems
Components of an
Expert System
Knowledge Base
Software Resources
Inference Engine
Program
Expert System
Applications
9-58
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Knowledge
Management
Systems
Section II
Business and AI
Neural Networks
Fuzzy Logic
Genetic
Algorithms
Expert Systems
Expert Systems
The Expert System

Expert System Software
Expert
Advice
User
Interface
Programs
Inference
Engine
Program
Knowledge
Base
User
Workstation
Expert System Development
Knowledge
Acquisition
Program
Real World Cases
Knowledge
Engineering
KEY TERMS
Workstation
BACK NEXT
Expert and/or
Knowledge Engineer
END
9-59
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Knowledge
Management
Systems
Section II
Business and AI
Neural Networks
Fuzzy Logic
Genetic
Algorithms
Expert Systems
Expert Systems
IBM Network Management
Real World Cases
KEY TERMS
BACK NEXT
END
9-60
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Systems
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Knowledge
Management
Systems
Section II
Business and AI
Neural Networks
Fuzzy Logic
Genetic
Algorithms
Expert Systems
Real World Cases
KEY TERMS
BACK NEXT
END
Cutler-Hammer: Strategic Expert System
Expert System Pioneers in 1995

with Bid Manager
Allows Easy Configuring of
Complex Products
Automatic Checks on
Engineering
Expert System Proved Itself
Boosted Sales, Productivity,
and Profits
9-61
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Knowledge
Management
Systems
Section II
Business and AI
Neural Networks
Fuzzy Logic
Genetic
Algorithms
Expert Systems
Major Application Categories
Real World Cases
KEY TERMS
BACK NEXT
END
9-62
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Systems
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Systems
Knowledge
Management
Systems
Section II
Business and AI
Neural Networks
Fuzzy Logic
Genetic
Algorithms
Expert Systems
Benefits of Expert Systems

Limitations of Expert Systems
Criteria for Suitable
Applications
Real World Cases
KEY TERMS
BACK NEXT
END
9-63
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Systems
Decision Support
Systems
Knowledge
Management
Systems
Section II
Business and AI
Neural Networks
Fuzzy Logic
Genetic
Algorithms
Expert Systems
Expert Systems
Developing Expert
Systems
Expert System Shell
Knowledge Engineering
Real World Cases
KEY TERMS
BACK NEXT
END
9-64
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Systems
Decision Support
Systems
Knowledge
Management
Systems
Section II
Business and AI
Neural Networks
Fuzzy Logic
Genetic
Algorithms
Expert Systems
Visual Rule Studio and VB
Real World Cases
KEY TERMS
BACK NEXT
END
9-65
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Management
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Systems
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Systems
Knowledge
Management
Systems
Section II
Business and AI
Neural Networks
Fuzzy Logic
Genetic
Algorithms
Expert Systems
Real World Cases
KEY TERMS
BACK NEXT
END
ES Development at
MacMillan Bloedel
Forest Products Conglomerate

Used ES to Capture
Knowledge of Plant
Operations
Used ACQUIRE Expert
System
Provides Quality Maintenance
and Operations Advice to Mill
Operators
9-66
Summary
Decision Support
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Trends
Management
Information
Systems
Decision Support
Systems
Knowledge
Management
Systems
Section II
Business and AI
Neural Networks
Fuzzy Logic
Genetic
Algorithms
Expert Systems
Real World Cases
Information, Decisions,
and Management
Management
Information Systems
OLAP and Data Mining
Decision Support
Systems
KEY TERMS
BACK NEXT
END
9-67
Summary
Decision Support
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Decision Support
Trends
Management
Information
Systems
Decision Support
Systems
Knowledge
Management
Systems
Section II
Business and AI
Neural Networks
Fuzzy Logic
Genetic
Algorithms
Expert Systems
Real World Cases
KEY TERMS
BACK NEXT
Executive Information
Systems
Enterprise
Information and
Knowledge Portals
AI Technologies
Expert Systems
END
9-68
KEY TERMS
Decision Support
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Management
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Systems
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Knowledge
Management
Systems
Section II
Business and AI
Neural Networks
Fuzzy Logic
Genetic
Algorithms
Expert Systems
Real World Cases
KEY TERMS
BACK NEXT
Analytical Modeling
a. Goal-Seeking Analysis
b. Optimization Analysis
c. Sensitivity Analysis
d. What-if Analysis
a. Application Areas
b. Domains
Business Intelligence
Data Mining
Data Visualization System
Decision Structure
Decision Support System
DSS Components
Enterprise Information Portal
Executive Information System
Expert System
a. Applications
b. Benefits and Limitations
c. Components
d. System Development
Expert System Shell

Fuzzy Logic
Genetic Algorithms
Geographic Information
System
Inference Engine
Intelligent Agent
Knowledge Base
Knowledge Engineer
System
Level of Management Decision
Making
Management Information
System
Model Base
Neural Network
Reporting Alternatives
Robotics
Virtual Reality
END
9-69
Optional Case Studies

Real World Case 1
Decision Support
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Management
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Decision Support
Systems
Knowledge
Management
Systems
Section II
Business and AI
Neural Networks
Fuzzy Logic
Genetic
Algorithms
Expert Systems
Real World Cases
KEY TERMS
BACK NEXT
END
Ben & Jerrys and GE Plastics:

The Business Value of Business
Intelligence
Click to go to
Case 1
Real World Case 2
Wal-Mart - BankFinancial and

HP: The Business Value of AI
Technologies
Click to go to
Case 2
Real World Case 3
Proctor & Gamble and Others:

Using Agent-Based Modeling
for Supply Chain Management
Click to go to
Case 3
Real World Case 4
Boehringer Ingelheim: Using WebBased Tools for Financial Analysis

and Reporting
Click to go to
Case 4
9-70
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Management
Systems
Section II
Business and AI
Neural Networks
Fuzzy Logic
Genetic
Algorithms
Expert Systems
Module IV Development Processes
Developing
Business/IT
Solutions
Real World Cases
Chapter 10
KEY TERMS
BACK NEXT
END
9-71
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Decision Support
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Systems
Section II
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Neural Networks
Fuzzy Logic
Genetic
Algorithms
Expert Systems
Ben & Jerrys and GE

Plastics: The Business Value
of Business Intelligence
1- What is business
intelligence? Why are BI
systems becoming such a
popular business
application of IT?
Return to
Chapter 9
Real World Cases
KEY TERMS
BACK NEXT
Return to
Cases Page
END
9-72
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Decision Support
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Management
Systems
Section II
Business and AI
Neural Networks
Fuzzy Logic
Genetic
Algorithms
Expert Systems
Real World Cases
KEY TERMS
BACK NEXT
Ben & Jerrys and GE

Business Intelligence are Programs

that Crunch Huge Quantities of
Data in Search of Trends, Problems,
or New Business Opportunities
BI Systems are Becoming a Popular
Business Application of IT Due to:
BI Software Helps Deliver on
Investments
Software Costs ($35,000-$75,000)
BI Promise-Anyone Can Use
Technology
END
9-73
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Management
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Neural Networks
Fuzzy Logic
Genetic
Algorithms
Expert Systems
Ben & Jerrys and GE

2- What is the business value

of Ben & Jerrys business
intelligence system? Is
their BI system an MIS or
DSS? Explain.
Real World Cases
KEY TERMS
BACK NEXT
END
9-74
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Decision Support
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Knowledge
Management
Systems
Section II
Business and AI
Neural Networks
Fuzzy Logic
Genetic
Algorithms
Expert Systems
Real World Cases
KEY TERMS
BACK NEXT
Ben & Jerrys and GE

The Business Value Would Include:
Ben & Jerry's:
Depends on BI Software for Statistics
Shortened Time to Close Monthly
Books
Sales Team Can Check Specifics on
Sales
Marketing Can Check Orders Online
Finance Adds Numbers to Journals
Consumer Affairs Checks for
Complaints
END
9-75
Decision Support
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Trends
Management
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Systems
Decision Support
Systems
Knowledge
Management
Systems
Section II
Business and AI
Neural Networks
Fuzzy Logic
Genetic
Algorithms
Expert Systems
Real World Cases
KEY TERMS
BACK NEXT
Ben & Jerrys and GE

The Business Value Would Include:
Both MIS and DSS Should be Used
Students should be able to provide
several points based upon reading the
chapter. These points would include:
"Business Intelligence"-Use of
Software Tools
Trends in Decision Support
Types/Levels of Decision
Are You Able to Argue the Point?
END
9-76
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Management
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Knowledge
Management
Systems
Section II
Business and AI
Neural Networks
Fuzzy Logic
Genetic
Algorithms
Expert Systems
Ben & Jerrys and GE

3- What are the benefits and

limitations of the digital
cockpits of GE Plastics?
Are these an example of an
MIS or DSS? Explain.
Return to
Chapter 9
Real World Cases
KEY TERMS
BACK NEXT
Return to
Cases Page
END
9-77
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Management
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Knowledge
Management
Systems
Section II
Business and AI
Neural Networks
Fuzzy Logic
Genetic
Algorithms
Expert Systems
Real World Cases
KEY TERMS
BACK NEXT
Ben & Jerrys and GE

Benefits Would Include:
Change Culture to Common

Look
Continuously Updated Online
Display
Managers Access to Essential
Data
Reduce Analysts
from 12
to 6
Return to
Chapter 9
Return to
Cases Page
END
9-78
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Knowledge
Management
Systems
Section II
Business and AI
Neural Networks
Fuzzy Logic
Genetic
Algorithms
Expert Systems
Ben & Jerrys and GE

Limitations Would Include:

Day Old Business
Intelligence Numbers
Live Data Cost Ten Times
Old Data
Return to
Chapter 9
Real World Cases
KEY TERMS
BACK NEXT
Return to
Cases Page
END
9-79
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Management
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Systems
Decision Support
Systems
Knowledge
Management
Systems
Section II
Business and AI
Neural Networks
Fuzzy Logic
Genetic
Algorithms
Expert Systems
Real World Cases
KEY TERMS
BACK NEXT
Ben & Jerrys and GE

Day Old Business Intelligence

Numbers
Live Data Cost Ten Times Old
Data
Both MIS and DSS
Can
Be Used
Return to
Chapter 9
Return to
Cases Page
END
9-80
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Management
Systems
Section II
Business and AI
Neural Networks
Fuzzy Logic
Genetic
Algorithms
Expert Systems
Real World Cases
Wal-Mart - BankFinancial
and HP: The Business
Value of AI Technologies
1- What is the business

value of AI technologies in
business today? Use
several examples from the
case to illustrate your
answer.
Return to
Chapter 9
KEY TERMS
BACK NEXT
Return to
Cases Page
END
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Neural Networks
Fuzzy Logic
Genetic
Algorithms
Expert Systems
Real World Cases
Business Values Can Be Illustrated by:
AI Software Helps Engineers Create Better

Jet Engines
AI Technology Boosts Productivity
Gains Insights Into Huge Data on Human
Genome
Use Neural Networks to Detect Credit-Card
Fraud
Qualify for Debit Card Insurance
Uncover Patterns/Relationships Eluded in
Human Searches
Banks Use This to Predict Customer Behavior
KEY TERMS
BACK NEXT
END
9-82
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Management
Information
Systems
Decision Support
Systems
Knowledge
Management
Systems
Section II
Business and AI
Neural Networks
Fuzzy Logic
Genetic
Algorithms
Expert Systems
Real World Cases
KEY TERMS
BACK NEXT
2- What are some of the

benefits and limitations of
data mining for business
intelligence? Use
BankFinancials
experience to illustrate
your answer.
END
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Systems
Section II
Business and AI
Neural Networks
Fuzzy Logic
Genetic
Algorithms
Expert Systems
Real World Cases
KEY TERMS
BACK NEXT
END
Benefits Would Include:
Mining Cost-Savings and
Revenue-Boosting Ideas
Accurately Targets Customer
Promotions
Helps Users Set Up Predictive
Models
Reduce Models for the Bank 50%
to 70%
Predicts Customer Churn, the
Rate Customers Come and Go
9-84
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Management
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Decision Support
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Knowledge
Management
Systems
Section II
Business and AI
Neural Networks
Fuzzy Logic
Genetic
Algorithms
Expert Systems
Real World Cases
3- Why have banks and

other financial institutions
been leading users of AI
technologies like neural
networks? What are the
benefits and limitations
of this technology?
Return to
Chapter 9
KEY TERMS
BACK NEXT
Return to
Cases Page
END
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Neural Networks
Fuzzy Logic
Genetic
Algorithms
Expert Systems
Real World Cases
KEY TERMS
BACK NEXT
END
Banks and Others Benefits Would

Include:
Detecting Credit-Card
Fraud
Use Models to Predict
Customer Behavior
Revenue Enhancing
Cost Reduction
Return to
Chapter 9
Return to
Cases Page
9-86
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Knowledge
Management
Systems
Section II
Business and AI
Neural Networks
Fuzzy Logic
Genetic
Algorithms
Expert Systems
Biggest Problem is Getting

Data
Access Correct Data Needed
for Predictive Models
Dealing with Disparate Data
Sources
Return to
Chapter 9
Real World Cases
KEY TERMS
BACK NEXT
Return to
Cases Page
END
9-87
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Management
Systems
Section II
Business and AI
Neural Networks
Fuzzy Logic
Genetic
Algorithms
Expert Systems
Real World Cases
KEY TERMS
BACK NEXT
Biggest Problem is Getting

Data
Access Correct Data Needed
for Predictive Models
Dealing with Disparate Data
Sources
Systems Integration
and Interface Work is Needed
Return to
Chapter 9
Return to
Cases Page
END
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Neural Networks
Fuzzy Logic
Genetic
Algorithms
Expert Systems

1- Do you agree with Proctor

& Gamble that a supply
chain should be called a
supply network? Why or
why not?
Real World Cases
KEY TERMS
BACK NEXT
Return to
Cases Page
END
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Neural Networks
Fuzzy Logic
Genetic
Algorithms
Expert Systems
Real World Cases
KEY TERMS
BACK NEXT
END

Discussion Points Include:

Supply Network More
Complex than Supply
Chain
Agent-Based Modeling
More Sophisticated
Computer Modeling Adds
Additional Dimension
9-90
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Management
Systems
Section II
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Neural Networks
Fuzzy Logic
Genetic
Algorithms
Expert Systems

2- What is the business value

of agent-based modeling?
Use P&G and other
companies in this case as
examples.
Real World Cases
KEY TERMS
BACK NEXT
END
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Systems
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Neural Networks
Fuzzy Logic
Genetic
Algorithms
Expert Systems
Real World Cases
KEY TERMS
BACK NEXT

P&G Performs What-if Simulations

P&G to Relax Rigid Rules to Improve
Overall Performance of the Supply
Network
P&G Convinced that Cultural Changes
are Good
No Need for More Flexibility in
Manufacturing
Need for More Flexibility in Distribution
Southwest Airlines Used Agent-Based
Modeling
END
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Systems
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Neural Networks
Fuzzy Logic
Genetic
Algorithms
Expert Systems
Real World Cases
KEY TERMS
BACK NEXT

Air Liquide America LP Reduced

Production/Distribution Costs
Merck & Co. Found Efficient Ways to
Distribute Anti-HIV Drugs in
Zimbabwe
Ford Motor Co. Simulated Buyer
Preferences
Edison Chouest Offshore LLC
Optimized Deployment of Service and
Supply Vessels in the Gulf of Mexico
END
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Neural Networks
Fuzzy Logic
Genetic
Algorithms
Expert Systems
Real World Cases
KEY TERMS
BACK NEXT

3- Visit the website of

NuTech Solutions. How
does NuTech use AI
techniques to help
companies gain adaptive
business intelligence? Give
several examples from the
website case studies.
Return to
Cases Page
END
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Neural Networks
Fuzzy Logic
Genetic
Algorithms
Expert Systems
Real World Cases

Examples From Site Include:
Branch Banking and Trust ARROW

ChevronTexaco Scheduling Optimization
DaimlerChrysler Aerospace Engineering
Design Optimization
Dutch Ministry of Traffic Scheduling
Optimization
F. E. Bording Supply Network Optimization
General Motors Vehicle Distribution System
U. S. Internal Revenue Service Expert
System Development
Kraftwerksunion (KWU)
Scheduling
Optimization
KEY TERMS
BACK NEXT
Return to
Cases Page
END
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Neural Networks
Fuzzy Logic
Genetic
Algorithms
Expert Systems
Real World Cases
KEY TERMS
BACK NEXT

Major Automaker Marketing

Diffusion
Major Producer Resource Allocation
Optimization
Major Telecom Company Engineering
Design Optimization
Major U. S. Automaker Data Mining
Major U. S. Bank Vehicle Distribution
System
NASA Modeling and Simulation
Return to
Cases Page
END
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Neural Networks
Fuzzy Logic
Genetic
Algorithms
Expert Systems
Real World Cases

Major Automaker Marketing Diffusion

Major Producer Resource Allocation
Optimization
Major Telecom Company Engineering
Design Optimization
Major U. S. Automaker Data Mining
Major U. S. Bank Vehicle Distribution
System
NASA Modeling and Simulation
Nasdaq Modeling and
Simulation
KEY TERMS
BACK NEXT
Return to
Cases Page
END
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Neural Networks
Fuzzy Logic
Genetic
Algorithms
Expert Systems
Boehringer Ingelheim: Using

Web-Based Tools for Financial
Analysis and Reporting
1- What are the Business

Benefits and Limitations of
Boehringers Web-Based
Financial Analysis and
Reporting Systems?
Real World Cases
KEY TERMS
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Cases Page
END
9-98
Decision Support
in Business
Decision Support
Trends
Management
Information
Systems
Decision Support
Systems
Knowledge
Management
Systems
Section II
Business and AI
Neural Networks
Fuzzy Logic
Genetic
Algorithms
Expert Systems
Real World Cases
KEY TERMS
BACK NEXT

Discussion Points Would Include
Rapidly Consolidate and Present Key

Financial Data on a Daily, Weekly or
Monthly Basis Which Allows it to Drill
Down and Draw Conclusions Based on the
Latest Data
Boehringer Able to Close its Books for Most
of its Divisions in Just Two Hours vs. a
Three Day Requirement in the Past
Accounting Can Spot Product Sales Trends
and Track Expenses Quickly
Boehringer Can Create Multidimensional
Views of
Profit and Loss Data
Return to
Cases Page
END
9-99
Decision Support
in Business
Decision Support
Trends
Management
Information
Systems
Decision Support
Systems
Knowledge
Management
Systems
Section II
Business and AI
Neural Networks
Fuzzy Logic
Genetic
Algorithms
Expert Systems

2- Which of Boehringers
financial analysis and
reporting systems are MIS
tools? DSS tools? Why?
Real World Cases
KEY TERMS
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END
9-100
Decision Support
in Business
Decision Support
Trends
Management
Information
Systems
Decision Support
Systems
Knowledge
Management
Systems
Section II
Business and AI
Neural Networks
Fuzzy Logic
Genetic
Algorithms
Expert Systems
Real World Cases
KEY TERMS
BACK NEXT

Decision Support Provided
MIS Provide Information About the

Performance of Boehringer
DSS Provide Information and Decision
Support Techniques to Analyze Specific
Problems or Opportunities
Information Form and Frequency
MIS Periodic, Exception, Demand,

and Push Reports and Responses
DSS Interactive Inquiries and
Responses
END
9-101
Decision Support
in Business
Decision Support
Trends
Management
Information
Systems
Decision Support
Systems
Knowledge
Management
Systems
Section II
Business and AI
Neural Networks
Fuzzy Logic
Genetic
Algorithms
Expert Systems
Real World Cases
KEY TERMS
BACK NEXT

Information Format
MIS - Prespecified, Fixed Format

DSS Ad Hoc, Flexible, and
Adaptable Format
Information Processing
Methodology
MIS Information Produced by

Extraction and Manipulation of
Business Data
DSS Information Produced by
Analytical Modeling of Business Data
END
9-102
Decision Support
in Business
Decision Support
Trends
Management
Information
Systems
Decision Support
Systems
Knowledge
Management
Systems
Section II
Business and AI
Neural Networks
Fuzzy Logic
Genetic
Algorithms
Expert Systems
Real World Cases

3- How could the Cognos

tools used by Boehringer be
used for marketing and
other business analysis and
reporting applications?
Visit the Cognos website to
help you answer.
KEY TERMS
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Cases Page
END
9-103
Decision Support
in Business
Decision Support
Trends
Management
Information
Systems
Decision Support
Systems
Knowledge
Management
Systems
Section II
Business and AI
Neural Networks
Fuzzy Logic
Genetic
Algorithms
Expert Systems

Use of the Cognos Tools by the

Marketing Staff to Increase
Boehringers Competitive
Position and their Customer
Relationship Management System
Training of the Marketing Staff to
Use the Cognos Tools
Real World Cases
KEY TERMS
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END
9-104
Decision Support
in Business
Decision Support
Trends
Management
Information
Systems
Decision Support
Systems
Knowledge
Management
Systems
Section II
Business and AI
Neural Networks
Fuzzy Logic
Genetic
Algorithms
Expert Systems
Real World Cases
KEY TERMS
BACK NEXT

Use of the Cognos Tools by the

Marketing Staff to Increase
Boehringers Competitive Position
and their Customer Relationship
Management System
Training of the Marketing Staff to
Use the Cognos Tools
Ability of Boehringers IT Staff to
Implement the System in All
Divisions
Return to
Cases Page
END
9-105

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Decision Support

Real World Cases

1. Identify the changes taking place in

5. Explain how the following information

6. Identify how neural networks, fuzzy

Decision Support in Business

Executives & Directors

Business Unit Management

Real World Cases

Operating Management & Self-Directed Teams

Decision Support in Business

Characteristics of Information Products

Decision Support in Business

Real World Cases

Decision Support in Business

Decision Support Trends

Copyright 2005, McGraw-Hill/Irwin, Inc.

Decision Support in Business

Decision Support Trends

Real World Cases

Decision Support in Business

Decision Support Trends

Meeting the Data Analysis

Decision Support in Business

Decision Support Trends

Developing Business Intelligence

Real World Cases

Decision Support in Business

Decision Support Trends

Developing Business Intelligence

Cisco Systems: DSS Dashboard

Need for Universal Access to

Management Information Systems

Demand Reports and

Management Information Systems

Via the Internet

Management Information Systems

Microsoft: The Impact of IT on

Use of MS Sales Software

Online Analytical Processing

Real World Cases

Online Analytical Processing

Use of Excel for OLAP

Real World Cases

Online Analytical Processing

Use of Specialized Servers and

Data are retrieved from

Online Analytical Processing

International Rectifier: OLAP

Decision Support Systems

Decision Support Systems

Components of Web-Enabled Marketing DSS

User Interface Functions

Data Extraction, Validation, Sanitation, Integration, and Replication

Real World Cases

Copyright 2005, McGraw-Hill/Irwin, Inc.

Decision Support Systems

Web-Enabled DSS at PepsiCo

Decision Support Systems

Examples of Special Purpose

Real World Cases

Decision Support Systems

Eli Lilly: Data Visualization for