Last Mile / extended SC

Prof. N.Krishnamoorthy

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ADMIMS

 Discussion

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 LM SC delivers a product from the retailer (either from a

mfrr facility, DC or a store) directly to a customer usually at
a price. The delivery of a product serves to differentiate the
experience for the customer without causing the price to
increase proportionately. The service is quite appealing to
customers in an increasingly cash rich, time starved society.
Following benefits:
1. Convenience enjoy able to order any time any where.
2. Customization Customers configure their final product
by selecting from alternates and optional modules

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 3. Quality - deliver direct ? Freshness, quicker, reduces

inventory, no used products Websites created can
provide more detailed info.
4. Experience -- removes customer from human
interaction, so self controlled and self paced, also unique
experience when delivered at customer location at the
time of home delivery. To ensure genuinely appreciated.
SEE SEPARATE HANDOUT.

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 THANK YOU

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ADMIMS