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Documente Cultură
Communication or
message planningis
theartandscience of
reaching target audiences
using marketing
communication channels such
asadvertising, public
relations, experiences or
direct mail.
for example. It is concerned
with deciding who to target,
when, with what message and
how.
Develop an Audience
Profile:It is a need to know what your
audience wants and what they are
expecting of you. One should be
astute and should speak the unsaid
demands of his audience. So that
your words would be convincing
them.
Uncover Audiences Needs:In many situations, your audiences information needs are readily
apparent, such as when a consumer sends an e-mail asking a
specific question. In other cases, your audience might be unable to
articulate exactly what is needed.
If you are given a vague request, ask questions to clarify it
before you plan a response.
Include any additional information that might be helpful, even
though the requester didnt specifically ask for it.
Providing Required Information:Once youve defined your audiences information needs, your next
step is to satisfy those needs completely.
Use the journalistic approach to make sure your information
answers who, what, when, where, why, and how.
In addition to delivering the right quantity of required information,
you are responsible for verifying the quality of that information.
ORAL MEDIA:-
WRITTEN MEDIA:-
ELECTRONIC MEDIA:-
Limiting the scope:It is vital to limit yourself to the scope needed to convey your
message.
Direct approach(Deductive):When you know your audience will be receptive to your message,
start with the main idea and follow that with your supporting
evidence.
Indirect approach (inductive):When your audience will be skeptical about your message,
start with the evidence before presenting the main idea.
GROUP YOUR POINTS: Start with the main idea:It summarizes two things: (1) what you want your audience to do or
think and (2) why they should do so.
State the major points:You should support your main idea with the major points
that clarify and explain your ideas in more concrete terms.
Illustrate with evidence:After defining the main idea and identified supporting points, it is a
need to elaborate your message with a legit and an influential
evidence that helps audience members understand and remember the
more abstract concepts youre presenting.