Documente Academic
Documente Profesional
Documente Cultură
PEPSI 2006
Presented By
Aniruddha Deshpande 15P006
Pankaj Sharma 15P036
Saurin Shah15P048
Surbhi Jain15P053
Vishal Mehta15P056
Yashas Gupta 15P060
45
41.1
40
35.3
39.5
35.9
32.4
34.7
30.9
30.3
31.4
31.7
27.8
25
20
20.4
43.1
42.3
19.8
Coca-cola Company
PepsiCo, Inc.
21.1
15
10
5
0
1966
1970
1975
1980
1985
Year
1990
1995
2000
2004
Change in consumption
pattern
180
160
140
120
100
Consumption (Gallon/capita)
CSD
Bottled water
Total consumption of drink in
U.S.
80
60
40
20
0
Year
20
15
Net Profit/Sales
Coca-cola Company
PepsiCo, Inc.
10
0
1975 1980 1985 1990 1995 2000 2001 2002 2003 2004
Year
15.04
34.5
12.21
Europe
Latin America
12.21
Asia Pacific
26.06
Afric
North America
Coca Cola:Timeline
First bottling
franchisee
1886
Under Woodruff:
Lifestyle Advertising
Open top coolers
and fountain
dispensers
1899
1960
Coke
formulated
Candler sold the
company and it
became public
clients
1919
1980
Cokes share
45%
Pepsis
share10%
1925
Focus on international
business during by
engagement with US
Army
1942
Diversified into
Fanta, Sprite, Minute
Maid, Duncan Foods
1950
Coca Cola:Timeline
Failed Effort:
Change in the 99
year old formula
1982
Extension
mother
coke: Diet
Coke
1985
2004
10 Brands
17 Containers
Discrimination suits
Currency Crises
Mass Recall
Layoffs
1986
1987
1996
2005
1997
SWOT - COKE
Weaknesses
1. Rigid Mindset
2. Obsessed with self
3. Less support to Bottlers
1. Initiator in market
2. Innovative Ideas
Strengths
COKE
Opportunities
1. Pepsis quick response to
competition
2. Retail Chains such as Wal-Mart
Threat
1. Cost of Product
2. Execution
Pepsi:Timeline
Pepsi faced
bankruptcy
1893
1964
1923,1932
Pepsi
formulated
Pepsi lowered price
Twice as much for
a nickel too
1938
1974
Pepsi narrowed
cokes lead to 21, youth
targeting
1950
1963
Diversified into
Mountain Dew, diet
Pepsi, Teem
Pepsi:Timeline
>10 brands & 17
container types
1979
Surpassed
coke in food
store sales
10 Brands
17 Containers
Surpassed sales of Coke in Non
CSD categoru
1990
2005
1987
1996
Diet Pepsi as
flagship brand, shift
with Nutrition
guidelines
2001
Threat
1. Presence of Coke and local
competitors in International market
2. Trade restrictions in International
market
1. International Market
Opportunities
PEPSI
1. Less inclination towards initiation
of products
Weaknesses
Strengths
1. Strong Support to PBG
2. Adaptive to the market
3. Aggressive towards Non-CSD
SWOT - PEPSI
CSD
Consumption (Gallon/capita)
Bottled water
80
60
40
20
0
1970
1975
1981
1985
1990
1994
1996
Year
1998
2000
2002
2003
2004
20
15
Net Profit/Sales
Coca-cola Company
10
PepsiCo, Inc.
5
0
1975 1980 1985 1990 1995 2000 2001 2002 2003 2004
Year
Thank You