Search Engine Marketing

SEO + Blogs + Social Media

Content
More Links
More Traffic

Blogs

SEO
Inbound Links
Fans/Subscribers
Traffic

Social
Media

Content
Friends/Fans
Even More Links
Even More Traffic

Blogs
Benefits of Blogging
Increased presence in major search engines like Yahoo! and Google
A way for you to speak directly, openly and honestly with your customer
Another channel to promote your brand and company
Build personal, long-lasting relationships with your customers that foster trust
Sets you apart from competition
Excellent PR tool--the media calls YOU, not your competition
Articulate your viewpoints, knowledge & expertise pertaining to your industry
Inexpensive to set up, operate and maintain
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When To Start Blogging

Before you have a product or service
Before you have a web site
Before you have anything!!!
All you need is to know who your target
market is & to create a few ideas!

Blogging Ideas

List of ideas, trends, or thoughts

List of useful links or tools
Answer questions received
Ask your followers questions
Comment on other blogs/web sites
Turn release or article into blog post
Share an experience
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Search Engine Optimization (SEO)

What is SEO?
Search engine optimization (SEO) is the process of improving the volume
and quality of visitors to a web site from search engines (Google, Yahoo,
MSN, etc.) through Natural or Organic search results.
There is no magic solution to SEO
It takes real work, time, and patience
Should be maintained for lifetime of the site

Search Engine Optimization (SEO)

Why is SEO Important?

The Golden Triangle Study

Most eye activity on a search page was the top

left, forming a Golden Triangle (Enquiro Study)

SEO pulls more traffic than PPC

75% Clicks from Natural or Organic

25% Clicks from Paid or Sponsored ads

Studies show: 54% of buyers rely primarily on

search engines when trying to find a product
to purchase online (Jupiter Consumer Study)

Sites on first page of Organic listings are

perceived to be an authorityassists
w/creating online branding

SEO gives better ROI than any other marketing

No bidding wars or click fraud with SEO

Search Engine Optimization (SEO)

Benefits of SEO
Boost targeted visitors which equals higher conversions
Achieve higher web site rankings on search engines for your targeted keywords
Search engines crawl your site more often
Increase the number of pages on your site that are indexed by search engines
Reach millions of people globally who could potentially become customers
Multiply incoming links to your site
More visibility and accessibility of your business
Make your site authoritative
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Search Engine Optimization (SEO)

Your customers see your Advertisement or Listing when they Search

Credit card processing

Natural or Organic listings ( From

SEO Work )

Google places your

Ad (Paid or PPC
Results)
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Search Engine Optimization (SEO)

Keyword or Key Phrase Selection
Always the first step - Keyword selection can make or break SEO
Campaign
Keyword Selection
Search Volume = High
Relevance = High
Competition = Low

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Search Engine Optimization (SEO)

Analyze Your Competition
You want to know the probability of getting on the first page of
Google
SEO strength of Top 10 web sites on Google for selected
keywords
PageRank of Top 10 web sites

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Search Engine Optimization (SEO)

25% of SEO = On page
Visible SEO

Page Title
URL
H1, H2, H3 Tags
Page Text & Bold
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Search Engine Optimization (SEO)

25% of SEO = On page
Invisible SEO

Keywords
Meta Keywords = professional search engine marketing company, seo services, Internet marketing

Description
Image Alt Text

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Search Engine Optimization (SEO)

75% of SEO = Off page
Link Building
Links are recommendations or votes for your site (they power most of SEO)

A link: www.nureachlglobal.com
Anchor Text: Internet Marketing (Use of Keyword)
Link should be from trusted websites

Blogs/Forums/Wikis (magnet for links)

International/Local Directories
Sites that are relevant or compliment your site (Partners)
Social Bookmarking
Social Media (press releases, articles, videos, etc.)
Create a useful tool

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Search Engine Optimization (SEO)

Directories

Local Directory submission

Yellow Pages Submission

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Search Engine Optimization (SEO)

Link Popularity Building
One Way Links : A site links to B site but there is no link from B to A

Website

Website

Two Way Links : A site links to B site and B site links back to A site

Website

Website

Three Way Links : A site links to B site and B site is asked to link back to C site (main site being promoted)

Website

Website

C
Main Website
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Social Media & Social Networking

What is Social Networking?
Similar to a business networking
event or social cocktail party but
without constraints of space and
time. It is about:
Building relationships
Starting conversation & creating
word-of-mouth or Buzz
Answering questions/helping
others
Asking questions/trusting
recommendations or advice from
others
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Social Media & Social Networking

What is Social Media?
Use of Internet technology to connect with people
socially and generate publicity through online
communities. Social Media is the most effective
way to publish & promote content:
News Releases
PowerPoint Presentations
Viral Videos
Blogging
Social Bookmarking
Articles
RSS Feeds
PodcastseBooks
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Social Media & Social Networking

Benefits of Social Media Marketing
Excellent for reputation management
Build recognizable identity or branding of your products or services
Create Buzz or online conversations about products or services
Another way to form relationships with customers, prospects, employees, business,
partners, or colleagues
Reach millions of people globally who could potentially become customers
Multiply incoming links to your site
Achieve higher search engine rankings
More visibility and accessibility of your business
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Social Media & Social Networking

Promoting Your Content

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Measuring Results
Use analytics software to learn what works
Track number of daily/weekly/monthly visitors.
What sources are visitors coming in from?
How many visitors are converting to leads or customers?
Which keywords or phrases are converting?

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Outsourcing Internet Marketing

Internet marketing is not rocket science. However, it is a
extremely time consuming, wearisome, sometimes puzzling
activity, yet an inescapable task that needs to be continued
for the lifetime of the website.
Keep it in-house if:
Small non-competitive niche industry
Very large company with a TEAM of experienced SEO/Social Media professionals
Complex or proprietary business objectives which are confidential in nature

In all other cases, outsource.

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