After sales service in Maruti Suzuki

Kuldeep Giri
19th Batch

MARUTI SUZUKI
Maruti Udyog Limited (MUL) : established in
February 1981, though the actual production
commenced in 1983 with the Maruti 800, based on
Suzuki alto kei.

Maruti Udyog Limitedwas renamed asMaruti

Suzuki India Limited. (17 Sept. 2007,)
The company's headquarters are located at Plot
no.1 Nelson Mandela Road, Vasant Kunj,New Delhi110070. It has two plants for Manufacturing
facility:-

Gurgaon Manufacturing facility

Manesar Manufacturing facility

BOARD OF DIRECTORS

Mr. Shinzo
Nakanishi
Managing Director
and the CEO

Mr. KENICHI
AYUKAWA
Director

Mr. SHUJI OISHI

Director & Managing Executive
Officer (Marketing & Sales)

Mr. Amal Ganguli

Director
Mr. OSAMU SUZUKI
Director

Ms. Pallavi Shrof

Mr. MANVINDER SINGH BAN

Director

Mr. R.C. Bhargava

Chairman, Board of Director
Mr. TSUNEO OHASHI
Director & Managing Executive

Mr. DAVINDER SINGH BRAR

Director

HIERARCHY STRUCTURE OF ORGANIZATION

GURGAON PLANT
Three fully integrated manufacturing plants
Area: 300 Acres
Manufacturing Capacity: 7,00,000 Vehicle
annually (each 3 plant)
Cars manufacturing :
800,Alto,WagonR,Estilo,Omni,Gypsy
Celerio andEeco.

MANESAR PLANT
Area: 6oo Acres
Manufacturing Capacity: 5,50,000 Vehicle
annually
Cars Manufacturing: A-star,Swift,Swift Dzire,
RitzandSX4

MARUTI SUZUKI INDIA LTD.

Maruti Suzuki is India and Nepals leading
automobile manufacturing company and the
market leader in the car segment both in
terms of volume of vehicles sold and
revenue earned. Until recently, 18.28% of
the company was owned by theIndian
government and 54.2% bySuzukiofJapan.
The BJP led government held aninitial public
oferingof 25% of the company in June
2003. As of 10 May 2007 Govt. of India sold
its complete share to Indian financial
institutions. The Govt. of India no longer has
stake in Maruti Udyog.

JOINT VENTURE
Relationship between the Government
ofIndia
under
theUnited
Front
(India)coalition
andSuzuki
Motor
Corporation over the joint venture was a
point of heated debate in the Indian
media till Suzuki Motor Corporation
gained the controlling stake. The success
of the joint venture led Suzuki to increase
its equity from 26% to 40% in 1987, and
further to 50% in 1992. In 1982 both the
venture partners had entered into an
agreement to nominate their candidate
for the post of Managing Director and
every Managing Director will have a
tenure of five years.

CARS

Manufactured locally
800(Launched 1983), Omni(Launched 1984),
Gypsy(launched 1985),
WagonR (Launched 2000), Alto (Launched
2000), Swift(Launched 2005)
Estilo(Launched 2009), SX4(Launched 2007)
Swift DZire(Launched 2008), A-star(Launched
2008)
Ritz(Launched 2009), Eeco(Launched 2010)
Alto K10(Launched 2010) Celerio(2014)

CONTD..

Imported
Suzuki Grand Vitara, Grand Vitara(Launched
2007), Kizashi(Launched 2011)

Discontinued car models

1000(19901994), Zen (19932006)
Esteem(19942008), Baleno (19992007)
Zen Estilo(20062009), Versa (20012010)
Grand Vitara XL7(20032007)

MARKET SHARE

SALES & SERVICES

As of 31st March 2014 Maruti Suzuki has
1033 dealerships across 704 towns and
cities in allstatesandunion territoriesof
India. It has 2,946 service stations
(inclusive of dealer workshops andMaruti
Authorized Service Stations) in 1,395
towns and cities throughout India. It has
30
Express
Service
Stations
on
30National Highwaysacross 1,314 cities
in India.

SALES

FINANCIALS AND MARKET

SHARE

Sales Turnover- 36299.74 (in crore)

Net Profit- 2288.64 (in crore)

Earning pr share - 79.21

Market Share- 50% (2010)

Till March, 2011 Maruti Suzuki had 44.9% of
Market share.

CONTD..
Name

Revenue in
Rs Crore

Net Profit
Margin

Operating
Margin

Maruti Suzuki 37,522.4

8.34%

12.74%

Tata Motors

28,738

6.96%

10.44%

Hyundai

33,46,021

2.81%

4.09%

Toyota

14,31,096

5.80%

8.64%

Mahindra &
Mahindra Ltd

30,150

10.34%

11.45%

Honda

6,55,892

4.24%

7.94%

COMPETITORS ANALYSIS
Unit Sales
in Compact
Year 2011 Segment
Maruti
Suzuki
21185
Hyundai
Motor Ind. 18908
Tata
Motors
8748
Ford
5608
Volkswage
n
3486
General
motors
2270
Skoda

1556

Nissan

1303

Sales of Mid Size

Sedans
Hyundai Verna4357
Volkswagen
Vento

2403

Maruti Suzuki
sx4
2702
Honda City

1828

Fiat Linea

845

MARUTI INSURANCE
Launched in 2002 thetwo subsidiaries
Maruti Insurance Distributors Services
Pvt. Ltd and Maruti Insurance Brokers
Pvt. Limited provides vehicle insurance
to its customers with the help of the
National Insurance Company, Bajaj
Allianz, New India Assurance and Royal
Sundaram.

MARUTI FINANCE
Maruti Suzuki launched Maruti Finance in
January 2002. Prior to the start of this service
Maruti Suzuki had started two joint ventures
Citicorp Maruti and Maruti Countrywide with
Citi Group and GE Countrywide respectively to
assist its client in securing loan. Maruti Suzuki
tied up with ABN Amro Bank, HDFC Bank, ICICI
Limited, Kotak Mahindra, Standard Chartered
Bank, Sundaram and SBI to start this venture
including its strategic partners in car finance.
Since March 2003, Maruti has sold over
12,000 vehicles through SBI-Maruti Finance.
SBI-Maruti Finance is currently available in
166 cities across India.

MARUTI TRUE VALUE

Maruti True service ofered by Maruti
Suzuki to its customers. It is a market
place for used Maruti Suzuki Vehicles.
One can buy, sell or exchange used
Maruti Suzuki vehicles with the help of
this service in India. As of 31 March
2010 there are 341Maruti True
Valueoutlets.

CONCLUSION
Exhibitions

and Events

Tremendous

Customer Confidence

Presence

in Rural Areas

Doorstep

service via mobile service workshops

Advanced

workshop