Facebook Advertising Infinite FB [dot] com

Ian Fernando
IANternet Media LLC
One of the Best

Infinite FB [dot] com

 Facebook Advertising Infinite FB [dot] com

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Infinite FB [dot] com

Facebook Advertising Infinite FB [dot] com

What Are we Going to Learn?

1. What is Facebook Advertising

2. Why it is better than traditional Paid Search (standard PPC)
3. Demographics of Facebook
4. History of Facebook Ads
5. WHY Facebook Advertising
6. What to Advertise on Facebook Ads
7. Understanding Interests and Expansion
8. Understanding Psychology with Image Ads
9. How to be a Baller with Facebook Ads

Infinite FB [dot] com

 Facebook Advertising Infinite FB [dot] com

Demographics of Facebook

Infinite FB [dot] com

 Facebook Advertising Infinite FB [dot] com

History of Facebook Ads

1. Facebook Marketplace
2. Facebook Social Ads
3. Facebook Flyers
4. Facebook Flyers Pro
5. Facebook Ads

• Changed their Ad Structure

• Changed their Dashboard
• Changed Ad Length
• Changed Image Sizes
• Changed Headline Text

Infinite FB [dot] com

 Facebook Advertising Infinite FB [dot] com

What is Facebook Advertising

1. Ads on the Far Right Side of your Facebook Dashboard

2. Targeted by your Profile
3. Simple to Use
4. No Quality Score
5. No Position Ranking
6. No Content Writing
7. No Hating Affiliates
8. Strict on Quality Ads
9. Strict on Verbage
10. Quick Fast Traffic

Infinite FB [dot] com

 Facebook Advertising Infinite FB [dot] com

WHY Facebook Advertising

• Facebook has over 400 million active users which 50% of them log into Facebook
everyday. These users waste their time on Facebook, 500 billion minutes per month!
• Translated in over 70 languages on the site itself. Which 300,000 users helped with
the site translation.
• 70% of Facebook users are outside the US
• Users interact with over 160 pages and objects within Facebook (events, groups, etc)
• 25 Billion of Content – web links being shared, photos, blog posts, notes, etc
• 100 Million users access Facebook via their Mobile device
• 150 Million users engage with Facebook on external sites

Do I still need to go on?

Infinite FB [dot] com

 Facebook Advertising Infinite FB [dot] com

What to Advertise on Facebook Ads

1. You can advertise about anything.
2. It is all about targeting interests and getting the users attention
3. Remember Facebook is a social site
1. This means your product website need to be socially friendly
4. Attack Interests on Facebook
5. Literally it is all about interests

Infinite FB [dot] com

 Facebook Advertising Infinite FB [dot] com

Understanding Interests and Expansion

Facebook allows users to input their interests and their likes. This allows US as
advertisers to tap into what they are looking for.

Leveraging their likes and interests to get a profitable campaign going with ease.

Expanding Interests can be hard, especially if you are not interested in them.
Expand using other social sites. Digg, Youtube, Delicious, eBay, etc

These sites help expand your realm of thinking.

Secret Resource:
http://www.google.com/videotargeting/

Infinite FB [dot] com

 Facebook Advertising Infinite FB [dot] com

Stop Generalizing and do the Work!

The biggest problems people FAIL on Facebook is they generalize. A lot of people think
they can throw up and ad and it will convert because they target their interests.
While that concept makes sense, think how many people is doing the exact same thing

For example a dating campaign:

Targets…
• Single
• Ages 21-65

This is too general! This will get you so much traffic but what percentage will convert
to actually have a positive ROI? NONE! It has been proven many times.

Targeting interests and combining these interests to find the target makes Facebook
Ads very easy to convert over.

Infinite FB [dot] com

 Facebook Advertising Infinite FB [dot] com

Understanding Psychology with Image Ads

Position of the internal image is important. It drives the end user in a mental state.
For example, we want to give direction to the user and sometimes words can come
off strong or even come off maybe harsh. Users on Facebook don’t like being told
what to do.

So images gives a subtle way of direction.

Infinite FB [dot] com

 Facebook Advertising Infinite FB [dot] com

So Why Facebook Again?

1. It is simple to use right out of the box
2. Leveraging users interests to your benefit
3. No high spending
4. Don’t have to worry about Google Rules
5. More volume
6. Google is getting scared!

Infinite FB [dot] com

 Facebook Advertising Infinite FB [dot] com

Questions?

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 Connect with ME or Just Stalk…

Twitter.com/IANternet FB.me/IANternetMedia IanFernando.com

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