TOP 3 MOST POPULAR FOOD AMONG

FILIPINO
Age

Filipino food

Korean food

Another food

10's

Adobo

Kimbap

Pizza

20's

Adobo

Kimchi Jjigae

Sushi

30's

Adobo

Kimbap

Pizza

Top 3 Most Popular Food Among Filipino(elders)

30%

27%
25%
23%

25%

22%

21%
19%

20%

17%
14%

15%

12%

10%

5%

0%

Top 1

Top 2
Filipino Food

korean Food

Top 3
Another Food

HOW DO YOU KNEW THE POPULAR FOOD

myself

people

advertisement

mouth to mouth

10

15
10's generation

20

25

20's generation

30
30's generation

35

40

45

50

HOW DO YOU KNEW THE POPULAR FOOD(elders)

MYSELF

43%

PEOPLE

22%

ADVERTISEMENT

15%

MOUTH TO MOUTH

0%

20%

5%

10%

15%

20%

25%

PERCENTAGE

30%

35%

40%

45%

50%

WHAT FACTORS MAKES YOU LOVE THESE

FOODS
10's generation

20's generation

30's generation

100
90
88
80
70

71

60
50

50

40
30
20

19

10
0

19

12
6

6
exotic

12
0

6
affordable

delicious

smell

0
color

0
healthy

WHAT FACTORS MAKES YOU LOVE THESE FOODS(elders)

Series 1
40%
37%

35%
33%

30%
25%
20%
15%

15%

10%

11%

5%
4%
0%

EXOTIC

0%
AFFORDABLE

DELICIOUS

SMELL

COLOR

HEALTHY

FACTORS IN SELECTING FOOD

12%

24%
31%

69%
76%

88%

QUALITY

QUANTITY

FACTOR IN SELECTING FOOD( elders)

quality

quantity

quantity; 26%

quality; 74%