INDIAN PUMP MANUFACTURERS ASSOCIATION

(IPMA)

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National Workshop on Agricultural Demand Side

Management (AgDSM)
Presentation on
Indian Pump Industry 2016
By
Bharat B. Patel, President
Indian Pump Manufacturers Association (IPMA)
Organized by:
EESL, New Delhi
Monday, 18 January 2016

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TOPICS TO BE COVERED
Background of agricultural pump industry in
India
Growth of agricultural pump industry in India in
past
Present and future
agricultural pump
Industry in India

production

capacity

of

Scenario of energy efficient pump sets

production in
India
Capacity of producing energy efficient pump

INDIAN PUMP INDUSTRY SCENARIO

2016
IPMA was established in 1951

No. of IPMA member 120 nos.

Total turnoverof pump industry : Rs. 20,000 cr.
- IPMA members
Rs. 11,000 cr.
- Non-IPMA members Rs. 9,000 cr.
Product

No. of licenses
registered under
BIS (as on
16.01.16)

No. of brands
under BEE
(as on 16.01.16)

Submersible pumpsets (IS 8034)

617

264

Openwell Sub. Pumpsets (IS 14220)

292

91

Electric Monoset Pumps (IS 9079)

114

10

SECTORWISE DEMAND OF PUMPS IN

INDIA

Misc.; 9%
Industrial; 13%
Agriculture; 43%

Domestic; 30%
Irrig. WS; 6%

BACKGROUND AGRO PUMPS IN

INDIA

The agriculture pump market in India is valued at

about INR
8600 cr. in 2014-15, and is expected to grow @ 7 to 8
percent
annually.

Agro pumps growth depends on Govt policy and

investments
Star labeled and solar pumps being at focus
Due to Erratic monsoon climate and scarcity of water
across
areas in the country, govt and manufacturers have to
work
together for agricultural growth of the country

Fluctuations in ground water level is also increased

demand
of agricultural pump set in the market
Rising population & urbanization boosts the demand

GROWTH OF AGRICULTURAL
PUMP INDUSTRY IN INDIA
In spite of several challenges, Pump manufacturers in
India are
continuously improving to enhance productivity,
quality and service.

There are lot of engineering expertise in pump

manufacturing , so
that we are able to offer a wide variety of very
efficient products,
from renowned manufacturers.

Market for the Energy Efficient Agriculture Pumps

Growing because
of
the 5 star rating promotion and subsidy benefits
given to
farmers with new connection.

GROWTH OF AGRICULTURAL
PUMP INDUSTRY IN INDIA

Water shortage
Due to unreliable monsoons, deep ground water level
will
fluctuate and it increase shortage of water
Electrification in Rural Areas
it will boost the requirement of agricultural pumpsets
Availability of agricultural land
Tendency to convert wasteland to cultivating land
Price sensitivity
Though price sensitivity remains high, customers
awareness
increased towards quality and energy efficient
products
Costs of raw materials
Increasing raw material costs (e.g. copper,

CHALLENGES TO AGRICULTURAL
PUMP INDUSTRY IN INDIA
Most unpredictable business hence difficult to
maintain
inventory specially to MSMEs

Different site conditions in different states w.r.t.

voltage
band, water level, quality of water, etc.
Poor selection of the pump sets with respect to head
and
discharge and poor maintenance
Approval Process for standards and Departmental
approvals ,
varies from department to department and State to
state.

PRESENT AND FUTURE PRODUCTION

CAPACITY
OF AGRICULTURE PUMP INDUSTRY
Summary of Production Capacity
Star rated
pumps

Approx.
production /
year

Total
present
capacity
(Approx.)

1L

3.5 L 3 Ph
9 L 1 Ph

7L 3 Ph
18 L 1 Ph

Openwell Submersible
pumps

1.25 L

3.5 L

7L

Submersible Pumps

1.5 L

9L

19 L

Product Type

Monoset Pumps

Note : Production Capacity can be increased by investment of

nominal capital and man power

FUTURE REQUIREMENT OF AGRICULTURAL PUMPSET

IN INDIA
REGIONWISE POTENTIALITY OF SUBMERSIBLE PUMP IN INDIA

POTENTIALITY IN
QTY.
175000
HARYANA
150000
UTTAR PRADESH
137500
PUNJAB
NORTH INDIA
25000
HIMACHAL PRADESH
12500
JAMMU AND KASHMIR
500000
TOTAL - A
150000
ANDHRAPRADESH
125000
KARNATAKA
SOUTH INDIA
87500
TAMILNADU
25000
KERALA
387500
TOTAL - B
150000
RAJASTHAN
137500
MADHYAPRADESH
137500
GUJARAT
WEST INDIA
125000
MAHARASHTRA
75000
CHHATISGARAH
625000
TOTAL - C
112500
WEST BENGAL
75000
JHARKHAND
75000
BIHAR
75000
ORISSA
EAST INDIA
25000
AASAM
12500
TRIPURA/SIKKIM
12500
NAGALAND/MEGHALAYA
387500
TOTAL - D
1900000

TOTAL A+B+C+D
NOTE - ABOVE SUBMERSIBLE PUMP POTENTIALITY COVERED 3" TO 10"
DIA. BOREWELL SUBMERSIBLE PUMP
REGION

STATE IN REGION

SCENARIO OF ENERGY EFFICINT PUMPSET IN INDIA

According to Ministry of Agriculture it accounts for 14%

of Indias
GDP Project Details

India`s Agriculture sector consumes about 140 billion

units a year
which is equivalent to around 18% of total National
electricity
consumption of India

The average efficiency level of in-efficient non-star

rated pump sets
are in the range of 25%-30%

SCENARIO OF ENERGY EFFICINT PUMPSET IN INDIA

LIST OF STAR RATED PUMP MANUFACTURERS IN INDIA HAVING MORE THAN 100 STAR
RATED MODELS
TOTAL MANUFACTURERS OF STAR RATING MODELS AS PER IS 8034 IN INDIA : 266 NOS.

SR.NO
.
1
2
3
4
5
6
7
8
9
10
11
12
13
14
15
16

COMPANY
VARUNA
PLUGA
WATERMAN
U-NEEL
CROMPTON
GREAVES
AMRUT
C.R.I.PUMPS
TEXMO
MBH PUMPS
SHAKTI
FALCON
OSWAL
CHETAN
SILVER
UNNATI
ANGEL

Total Star
Rated Models
(Nos.)
328
239
229
227
191
181
170
167
148
146
138
135
124
121
107
Source : BEEs website (as on 21.12.2015)
100

ACHIEVEMENTS OF INDIAN PUMP

INDUSTRY IN R&D
In 100 mm borewell dia. submersible pumpsets, mass
production
technologies with noryl impellers

Innovation and cost effective manufacturing of

Investment Casting
and Fabricated stainless steel Pumps to increase the
pump efficiency.
Development of 50ft and 60ft head per stage pumps.
Understanding the Voltage conditions and design pumps
as
per customer requirements
Burnishing process started to reduce friction losses in
motor and hence to increase motor efficiency
Solar pumping system for farming

Submersible DC motors are developed for Solar

Application

CAPACITY OF PRODUCING ENERGY

EFFICIENT PUMPSET AND ACHIEVEMENT
IN R & D

Production capacity of producing energy

efficient agriculture pumpset : 50 lakhs
pumpset per year
IPMAer means;
Innovator, who sets new trends
Power conserver of the nation
Manufacturers of the pump of highest
quality

Ag-DSM - Pumping
Program
Proposed Methodology
By
Indian Pump &
Manufacturers Association
(IPMA)
For successful
implementation of Ag-DSM
Project

Present Scenario of Agriculture

Pumping
There are 2.1 Crore electrified pumps in India, being used for
agriculture and consuming 92.33 Billion units energy every year,
contributes approx 22% of total electricity consumption of India.
Energy Saving potential in Agriculture Pumps is approx 27.79 Billion
Units.
At present Farmer is getting electricity either free or on very low cost
(Flat Rate or Rs. 1 to 1.5/Unit) and thats why farmer is not interested to
improve efficiency of Pumps.
Even after very low tariff or on flat rate there is huge theft of electricity
in agriculture.
The present average efficiency of the pumps installed is approx 22 to
30%
There are two major reasons of pumping inefficiency the first one and
most important is selection of pump set (Head and Discharge
combination in terms of pump stage and model) and second one is
inefficient commercial pumps.

Pump Life Cycle

% Cost During Life Cycle

Pump Capital cost; 5%

Maintinance cost; 5%

Electrcity Cost; 90%

Pump Capital cost

Maintinance cost
Electrcity Cost

Present Ag-DSM Methodology

The present Ag-DSM Projects invites bids from either

Manufacturer or ESCO Company, for the

Design,
Manufacture, Supply, Dismantling & Installation of 1,00,000
nos. of Agriculture Pumps with 1 Year Warranty and 4 to 5
years Repair & Maintenance.
Only
Manufactur
er

Having
Competencies to
Manufacture Energy
Efficient Pump
Not Having Team to
Manage Projects
and 5 Year
Maintenance
High Cost for 5 Year
Maintenance

Only ESCO
Company

Cost of Pump
Becomes High
Investment of
Product and services
is Difficult
Difficult to Find out
all Kind of required
Pumps

Proposed Methodology-1
EESL

Manufacturer
(Rate contract With EE
Pump Manufacturer)

ESCO
(Execute the Project ,
establish the saving,
and remote monitoring
of EE Pumps)

 By this No. Of Manufacturer will BID and PMC will get

competitive price and required quantity at any time,
which reduce the lead time of project execution.
70% Payment will be made after supply of Pumps
20% After achieving of Required efficiency/Results
10% after successful completion of warranty period of
one year

For The Empanelment of EE Pump Manufacturer

Rate Contract will be done with No. of Manufacturer
For EE Pump with Controller with Defined Specifications
& One year standard warranty only

Payment to
the
Manufacture
r

EESL Will
Float a
Tender

Proposed Methodology-1
Step-1

Proposed Methodology-1
Step-2
Option 1
Separate Tender for ESCO Based On Per site Cost

Tender will be awarded based on less cost per site

Selection, Installation and Maintenance of EE Pumps
Achieve and sustain efficiency/saving
Establish and Maintain Remote Monitoring system

Payment to the ESCO Company Per Site Basis

Fix Cost Per site Basis

60% After success full Installation and achieving the efficiency/saving
10 % after Establishment of Remote Monitoring system
Balance 6% each year after success full completion, for 5 years

Proposed Methodology-1
Step-2
Option -2
Separate Tender for ESCO Sharing Basis

Tender will be awarded, who offer higher sharing to the EESL

Selection, Installation and Maintenance of EE Pumps
Achieve and sustain efficiency
Establish and Maintain Remote Monitoring system

Payment to the ESCO Company Sharing Basis b/w EESL and

ESCO Based on Tender
50% on deemed saving approach after achieving of efficiency/Saving and
establishment of Remote Monitoring system
Balance 10% each year after successful completion of a year for 5 years

Proposed Methodology-1
This will be responsibility of the EESL to float tenders,
investment, take payment from concerning DISCOM,
awareness among farmers and other related issues.
EESL/ESCO Shall also establish a common portal on
which Manufacturer will provide the detail of star rated
pumps with head and discharge with lead time of supply,
so that ESCO Can select the pumps from them, as well as
entire project shall be updated on the same at each step.
By the remote monitoring system transparent data of
power consumption can be obtain, further remote access
(ON/OFF) of the pump through mobile may also be
provided to farmer, farmer may also send complain
through this.

2nd Proposal
AGDSM-WITH SOLAR PUMP
AGDSM/ESCO Model For Solar Pump, will
be workable for any Bidder with 6 years
pay back and working Life for 20 Years.
Consideration for ESCO-Solar Pump Model
Subsidy of 30% (Central Government) for
Capital Investment
Power cost for Rs. 7/Kwh (After saving can be
supplied to Industrial customer.
Interest On Capital 12.5%
Detail Calculation ESCO SOLAR

Benefits of Solar Based ESCO

No capital investment to Generate Power plant and
Transmission and Distribution Infrastructure which cost Rs. 30
to 40 Million Per MW, and approx 20 Million Per MW for T&D.
Life span of Solar Module is 25 Years, project can be design
for 20-25 years.
No chances of Theft, Losses during T&D
For Farmer, reliable electricity during Day Time, However in
conventional electricity farmer get it mostly during Night
Time
The saved electricity can be supplied to Industries.
Need not to constant monitoring for energy saving achieved
Additional Benefits can be taken By connecting Grid to
obtain the power generated during non agriculture season.