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COMMUNICATION

BUSINESS COMMUNICATION

COMMUNICATION

Communication is the transformation of


knowledge and meaning from one individual
or group to another.
(Guffy, 2004)

Communication may be defined as:


giving, receiving or exchanging information,
opinions or ideas by writing, speech or visual
means, so that the message communicated is
completely understood by the recipient(s).
(Taylor & Chandra, 2011)

KEY TO EFFECTIVE
COMMUNICATION

The key to effective


communication is ensuring
that your message is
understood.

BENEFITS OF EFFECTIVE
COMMUNICATION

Stronger decision making and problemsolving


Upturn in productivity
Convincing and compelling corporate
materials
Clearer, more streamlined workflow
Enhanced professional image
Sound business relationships
Successful response ensured

COMMUNICATION IN A
CHANGING WORKPLACE

Flattened management hierarchies


More participatory management
Emphasis on self-directed work and project
teams
Heightened global competition
Innovative communication technologies
Focus on information and knowledge as
corporate assets

STEPS TO BUILD ON
COMMUNICATION

Define goals and expectations


Clearly deliver your message.
Choose your medium carefully.
Keep everyone involved.
Listen and show empathy.

MOST NEEDED COMMUNICATION


SKILLS

Interpersonal Communication Skills


Listening Skills
Non-verbal Communication Skills
Presentation Skills
Writing Skills
Personal Skills

COMMUNICATION PROCESS

CONTINUED..

Sender
Conceive the message.
Encode the message.
Select the appropriate channel.
Recipient
Decode the message.
Interpret the message.
Feedback

METHODS OF COMMUNICATION

INTERNAL COMMUNICATION
EXTERNAL COMMUNICATION

CHANNELS OF COMMUNICATION

Oral
Written
Visual

CONTINUED.

Cost
Confidentiality
Safety and Security
Influence
Urgency
Distance
Time of Day
Resources
Written Record
Recipient

FLOW OF COMMUNICATION

Vertical Communication
Horizontal Communication
Diagonal Communication
Grapevine Communication

VERTICAL FLOW

HORIZONTAL FLOW

DIAGONAL FLOW

GRAPEVINE COMMUNICATION

BARRIERS TO COMMUNICATION

Non-verbal signals
Language
Listening
Pre-judgement
Relationship
Emotional responses
Systems

BARRIERS TO COMMUNICATION
BETWEEN PEOPLE

Differences in perception
Incorrect Filtering
Language Problems
Differing Emotional States
Differing Backgrounds

COMMUNICATION BARRIERS
WITHIN ORGANIZATIONS

Information Overload
Message Overload
Message Competition
Differing Status
Lack of Trust
Incorrect Choice of Medium
Closed Communication Climate
Inefficient Communication
Physical Distractions

BARRIERS TO EFFECTIVE
COMMUNICATION

HOW TO IMPROVE
COMMUNICATION

Perception
Precision
Credibility
Control
Congeniality

QUESTIONS?

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