Customer Analytics at Big Basket- Product Recommendations

Group 3
Shubhro Chakravarty
Nishat Alam Choudhary
Aman Kumar
Akshay Agrawal
Surendra Khangwal

Case Problem
Customers have to go through a huge variety of products.
Increasing competition in the online grocery retail market.

Case Facts
Bigbasket.com is the Indias largest online grocery and food store.
According to Ernst and Young publications, India is among the top 10 food
and grocery markets in the world, with an estimated size of INR 22.5 trillion.
Presence of organized players is less than 5%.
The size of online grocery retailing market is around INR 40 billion, which
is less than 1% and it is growing at a rate of more than 35% CAGR.
Big Basket has a customer base of 3,50,000 with an order growth rate of
30% every month.

Sales Trend
Loss of sales across
fruits and vegetable
dals and pulses
Glucose, Marie and Milk Biscuits
People repurchasing products after a certain fixed duration.
No. of SKU in a single order range from 1- 42.

Variables to consider
Smart basket

Did u Forget

Immediately

Complementary

needed products

Product

Slow moving

SKUs not in cart

products at

of The Smart

discounts

basket to be
suggested

Usually
purchased
products

Seasonal Products

Improvisation Variables
Collaborative filtered products
Demographics