(1.1a, 1.2g, 1.

3b,
1.3d) SWBAT
analyze how pop
culture impacted
U.S. society in the
50s/60s.
Given an exit card,
SWBAT: (80% acc)
Answer 4 MC
questions & write
a SEEC paragraph
that analyzes:
popular culture
and it impact in
the 1950s
T-EQ: How did
popular culture
impact U.S. Society
during the 1950s?

O-EQ: How did the

Cold War impact
economics, politics,

Warm-Up
Perhaps no phenomenon shaped American life in the 1950s more
thanTELEVISION. At the end of World War II, the television was
a toy for only a few thousand wealthy Americans. Just 10 years
later, nearly two-thirds of American households had a television.

Why do you think the TV was instrumental in shaping American

life during the decade of the 1950s? Explain and Justify your
response!
In what way do you think the TV impacted the economy of the
1950s? Explain and Justify your response!
CHALLENGE! Although beloved by many, the TV also was
criticized by some. Why do you think some were critical of this
new type of technology? Explain and justify!

(1.1a, 1.2g, 1.3b,

1.3d) SWBAT
analyze how pop
culture impacted
U.S. society in the
50s/60s.
Given an exit card,
SWBAT: (80% acc)
Answer 4 MC
questions & write
a SEEC paragraph
that analyzes:
popular culture
and it impact in
the 1950s
T-EQ: How did
popular culture
impact U.S. Society
during the 1950s?

O-EQ: How did the

Cold War impact
economics, politics,

Unpacking Objective
with skill and E.Q.

SWBAT analyze how pop culture impacted U.S. society in

the 50s/60s. (Brick Words . Mortar Words)

Todays Essential Question:

Deals with analyze how pop culture impacted U.S.

society
Analyze tojudgeordeterminethesignificance,worth,or
qualityof;assess:

(1.1a, 1.2g, 1.3b,

1.3d) SWBAT
analyze how pop
culture impacted
U.S. society in the
50s/60s.
Given an exit card,
SWBAT: (80% acc)
Answer 4 MC
questions & write
a SEEC paragraph
that analyzes:
popular culture
and it impact in
the 1950s
T-EQ: How did
popular culture
impact U.S. Society
during the 1950s?

O-EQ: How did the

Cold War impact
economics, politics,

Set up your Cornell Notes

Title: Popular Culture in the 1950s (TV, Cars, and the Beat
Movement)

Date: February 1, 2017

Write down the Topical Essential Question.

(1.1a, 1.2g, 1.3b,

1.3d) SWBAT
analyze how pop
culture impacted
U.S. society in the
50s/60s.
Given an exit card,
SWBAT: (80% acc)
Answer 4 MC
questions & write
a SEEC paragraph
that analyzes:
popular culture
and it impact in
the 1950s
T-EQ: How did
popular culture
impact U.S. Society
during the 1950s?

O-EQ: How did the

Cold War impact
economics, politics,

Agenda For Today

Role and impact of the TV

Rock-n-Roll

Car Culture

Gender and Family roles

Beat Movement

(1.1a, 1.2g, 1.3b,

1.3d) SWBAT
analyze how pop
culture impacted
U.S. society in the
50s/60s.
Given an exit card,
SWBAT: (80% acc)
Answer 4 MC
questions & write
a SEEC paragraph
that analyzes:
popular culture
and it impact in
the 1950s
T-EQ: How did
popular culture
impact U.S. Society
during the 1950s?

O-EQ: How did the

Cold War impact
economics, politics,

Rise of Television

First broadcasts were in 1949;

2 hours of programs each week

Then with the invention of

microwave relays, TV was able
to expand to 500 stations

Popular shows were The Texaco

Star Theater and I Love Lucy

So influential was the

television that the biggestselling periodical of the decade
wasTV GUIDE.

(1.1a, 1.2g, 1.3b,

1.3d) SWBAT
analyze how pop
culture impacted
U.S. society in the
50s/60s.
Given an exit card,
SWBAT: (80% acc)
Answer 4 MC
questions & write
a SEEC paragraph
that analyzes:
popular culture
and it impact in
the 1950s

Politics and the TV

TWS Prediction: What impact do you think
television had on politics?

How do you think this impacted society as a whole? Explain / Justify!

The first president to be televised was Harry Truman.

T-EQ: How did

popular culture
impact U.S. Society
during the 1950s?

O-EQ: How did the

Cold War impact
economics, politics,

Television did indeed change politics forever.

It did not take long for political advertisers to understand

the power of the new medium.
Dwight Eisenhower's campaign staff generated sound

bites short, powerful statements from a candidate

rather than air an entire speech.

(1.1a, 1.2g, 1.3b,

1.3d) SWBAT
analyze how pop
culture impacted
U.S. society in the
50s/60s.

Politics and Television

Given an exit card,

SWBAT: (80% acc)
Answer 4 MC
questions & write
a SEEC paragraph
that analyzes:
popular culture
and it impact in
the 1950s
T-EQ: How did
popular culture
impact U.S. Society
during the 1950s?

O-EQ: How did the

Cold War impact
economics, politics,

Observations
-

1950s Culture
-

Impact on Society
-

(1.1a, 1.2g, 1.3b,

1.3d) SWBAT
analyze how pop
culture impacted
U.S. society in the
50s/60s.

Politics and Television

Given an exit card,

SWBAT: (80% acc)
Answer 4 MC
questions & write
a SEEC paragraph
that analyzes:
popular culture
and it impact in
the 1950s
T-EQ: How did
popular culture
impact U.S. Society
during the 1950s?

O-EQ: How did the

Cold War impact
economics, politics,

Observations
-

1950s Culture
-

Impact on Society
-

(1.1a, 1.2g, 1.3b,

1.3d) SWBAT
analyze how pop
culture impacted
U.S. society in the
50s/60s.
Given an exit card,
SWBAT: (80% acc)
Answer 4 MC
questions & write
a SEEC paragraph
that analyzes:
popular culture
and it impact in
the 1950s
T-EQ: How did
popular culture
impact U.S. Society
during the 1950s?

O-EQ: How did the

Cold War impact
economics, politics,

Television and the Family

Americans loved situation comedies

sitcoms.
In the 1950s,I LOVE LUCY topped the

ratings charts.

Television created an idyllic view of

what the perfect family life should look
like (Father Knows Best)
briefcase-toting professional father who left

daily for work, and a pearls-wearing,

nurturing housewife who raised their
mischievous boys and obedient girls.

With rare exceptions (such as Desi

Arnaz) members of minorities rarely
appeared on television in the 1950s.

TWS : Analyze the

2nd yellow bullet
point.
1. Explain why you
think TV shows in
the 1950s
displayed an ideal
/ perfect family
environment?
Explain / Justify!
CHALLENGE!
What were the
adverse effects (if
any) of portraying

(1.1a, 1.2g, 1.3b,

1.3d) SWBAT
analyze how pop
culture impacted
U.S. society in the
50s/60s.

Culture and Television

Given an exit card,

SWBAT: (80% acc)
Answer 4 MC
questions & write
a SEEC paragraph
that analyzes:
popular culture
and it impact in
the 1950s
T-EQ: How did
popular culture
impact U.S. Society
during the 1950s?

O-EQ: How did the

Cold War impact
economics, politics,

Observations
-

1950s Culture
-

Impact on Society
-

(1.1a, 1.2g, 1.3b,

1.3d) SWBAT
analyze how pop
culture impacted
U.S. society in the
50s/60s.

Culture and Television

Given an exit card,

SWBAT: (80% acc)
Answer 4 MC
questions & write
a SEEC paragraph
that analyzes:
popular culture
and it impact in
the 1950s
T-EQ: How did
popular culture
impact U.S. Society
during the 1950s?

O-EQ: How did the

Cold War impact
economics, politics,

Observations
-

1950s Culture
-

Impact on Society
-

(1.1a, 1.2g, 1.3b,

1.3d) SWBAT
analyze how pop
culture impacted
U.S. society in the
50s/60s.
Given an exit card,
SWBAT: (80% acc)
Answer 4 MC
questions & write
a SEEC paragraph
that analyzes:
popular culture
and it impact in
the 1950s
T-EQ: How did
popular culture
impact U.S. Society
during the 1950s?

O-EQ: How did the

Cold War impact
economics, politics,

Westerns and Heroes

America's fascination with the Wild West

was nothing new, but television brought
Western heroes into American homes
and turned that fascination into a love
affair.
Westerns reinforced the '50s notion that
everything was OK in America.
Like THE LONE RANGERorZORRO, most

programs of the early 1950s drew a clear line

between the good guys and the bad guys.

Emphasis on good guys over bad guys

helped build up Cold War sentiments of good
over evil (U.S. vs. U.S.S.R)

TWS : Develop a logical

argument.
Propaganda information
that aims to influence the
thoughts and actions of
people.
Develop an argument
around the following
question (explain and
justify with evidence).
1. Do you think TV
programming in the
1950s was simply

(1.1a, 1.2g, 1.3b,

1.3d) SWBAT
analyze how pop
culture impacted
U.S. society in the
50s/60s.

Westerns and Heroes

Given an exit card,

SWBAT: (80% acc)
Answer 4 MC
questions & write
a SEEC paragraph
that analyzes:
popular culture
and it impact in
the 1950s
T-EQ: How did
popular culture
impact U.S. Society
during the 1950s?

O-EQ: How did the

Cold War impact
economics, politics,

Observations
-

1950s Culture
-

Impact on Society
-

(1.1a, 1.2g, 1.3b,

1.3d) SWBAT
analyze how pop
culture impacted
U.S. society in the
50s/60s.
Given an exit card,
SWBAT: (80% acc)
Answer 4 MC
questions & write
a SEEC paragraph
that analyzes:
popular culture
and it impact in
the 1950s
T-EQ: How did
popular culture
impact U.S. Society
during the 1950s?

O-EQ: How did the

Cold War impact
economics, politics,

Commercials: Selling
through the Screen

With more and more American families

owning televisions, manufacturers now
had a new way to sell their products, and
the TELEVISION COMMERCIALwas
born.
By 1950, sponsors were leaving radio for

television at an unstoppable rate.

Television sponsors ranged from greeting

cards to automobiles, but perhaps the
most advertised product was tobacco.
In 1950, Coca-Cola launched its first television
ad campaign using a combination of animation
and celebrity endorsement.

TWS Assess the

validity of the following
statement:
By 1954, television
commercials were the
leading advertising
medium in America.
The life of the American
consumer would never
be the same.

Do you think this is a

valid statement?
Justify your response
and explanation with
evidence
CHALLENGE! What
impact, if any, do you

(1.1a, 1.2g, 1.3b,

1.3d) SWBAT
analyze how pop
culture impacted
U.S. society in the
50s/60s.

Commercials: Selling
through the Screen

Given an exit card,

SWBAT: (80% acc)
Answer 4 MC
questions & write
a SEEC paragraph
that analyzes:
popular culture
and it impact in
the 1950s
T-EQ: How did
popular culture
impact U.S. Society
during the 1950s?

O-EQ: How did the

Cold War impact
economics, politics,

Observations
-

1950s Culture
-

Impact on Society
-

(1.1a, 1.2g, 1.3b,

1.3d) SWBAT
analyze how pop
culture impacted
U.S. society in the
50s/60s.

The News

Given an exit card,

SWBAT: (80% acc)
Answer 4 MC
questions & write
a SEEC paragraph
that analyzes:
popular culture
and it impact in
the 1950s
T-EQ: How did
popular culture
impact U.S. Society
during the 1950s?

O-EQ: How did the

Cold War impact
economics, politics,

Most Americans still got their news

from newspapers in the 1950s, but
the foundations for the modern
television newscast were established
as early as 1951
EDWARD R. MURROW'sSEE IT NOW,

the first coast-to-coast live show.

Many consider Murrow's work on Joseph

McCarthy to be a major step toward

McCarthy's downfall.

News television programming in the 1950s

set a foundation for news reporting that
continue to this day

(1.1a, 1.2g, 1.3b,

1.3d) SWBAT
analyze how pop
culture impacted
U.S. society in the
50s/60s.
Given an exit card,
SWBAT: (80% acc)
Answer 4 MC
questions & write
a SEEC paragraph
that analyzes:
popular culture
and it impact in
the 1950s
T-EQ: How did
popular culture
impact U.S. Society
during the 1950s?

O-EQ: How did the

Cold War impact
economics, politics,

Criticism

In the 1950s criticisms included:

Portrayal of an only white

America
No references to poverty,

discrimination, the civil rights

movement
Stereotypical portrayal of

women

(1.1a, 1.2g, 1.3b,

1.3d) SWBAT
analyze how pop
culture impacted
U.S. society in the
50s/60s.
Given an exit card,
SWBAT: (80% acc)
Answer 4 MC
questions & write
a SEEC paragraph
that analyzes:
popular culture
and it impact in
the 1950s
T-EQ: How did
popular culture
impact U.S. Society
during the 1950s?

O-EQ: How did the

Cold War impact
economics, politics,

Criticism Primary Source

But when television is bad, nothing is worse. I invite you to

sit down in front of your television set when your station
goes on the air and stay there without a book, magazine,
newspaper, profit-and-loss sheet or rating book to distract
you and keep your eyes glued to that set until the
station signs off. I can assure you that you will observe a
vast wasteland. You will see a procession of game shows,
violence, audience participation shows, formula comedies
about totally unbelievable families, blood and thunder,
mayhem, violence, sadism, murder, western bad men,
western good men, private eyes, gangsters, more violence
and cartoons. And, endlessly, commercials many
screaming, cajoling and offending. And most of all,
boredom.

(1.1a, 1.2g, 1.3b,

1.3d) SWBAT
analyze how pop
culture impacted
U.S. society in the
50s/60s.
Given an exit card,
SWBAT: (80% acc)
Answer 4 MC
questions & write
a SEEC paragraph
that analyzes:
popular culture
and it impact in
the 1950s
T-EQ: How did
popular culture
impact U.S. Society
during the 1950s?

O-EQ: How did the

Cold War impact
economics, politics,

Threats to Hollywood?

Many people began staying home to

watch TV rather than going to the
movies
One producer predicted in 1951 that

Hollywood would go out of business

What saved movie theaters was their

louder sound and the fact that their
movies were in color
Also, theaters tried gimmicks like

smell-o-vision, aroma-rama, and 3D

movies

(1.1a, 1.2g, 1.3b,

1.3d) SWBAT
analyze how pop
culture impacted
U.S. society in the
50s/60s.
Given an exit card,
SWBAT: (80% acc)
Answer 4 MC
questions & write
a SEEC paragraph
that analyzes:
popular culture
and it impact in
the 1950s
T-EQ: How did
popular culture
impact U.S. Society
during the 1950s?

O-EQ: How did the

Cold War impact
economics, politics,

The 1950s Man & Woman

The 1950s man was

expected to be:
Hard working (business).
White collar

Family oriented.
Conservative, with high

moral values and

standards of behavior.
Patriotic.
Patriarchal (dominant).

The 1950s woman was

expected to be:
A home maker.
Business was for men.

Family oriented.
TWS:
Compare/Contrast:
Obedient
to her husband.

In what ways are these social norms

A nurturing
similar
to today? Inmother.
what ways are they
different? Justify your answers.

(1.1a, 1.2g, 1.3b,

1.3d) SWBAT
analyze how pop
culture impacted
U.S. society in the
50s/60s.
Given an exit card,
SWBAT: (80% acc)
Answer 4 MC
questions & write
a SEEC paragraph
that analyzes:
popular culture
and it impact in
the 1950s
T-EQ: How did
popular culture
impact U.S. Society
during the 1950s?

O-EQ: How did the

Cold War impact
economics, politics,

Teenagers & Young

Adults
Because of the baby boom,
there were 13 million teens in
the U.S. by 1956.

Social Expectations of Teens:

1.
2.
3.
4.
5.

Obey authority.
Control their emotions.
Dont make waves and fit in with the group.
Avoid sex and sexual contact until marriage.
Prepare for college or careers (males) / Prepare for marriage (females)

TWS Analyze the five items above. Which do you think were the least
favorite to teens in the 1950s? Explain and Justify your response!
CHALLENGE! Compare the above items within the context of modern
teens. How doe they differ? Compare?

(1.1a, 1.2g, 1.3b,

1.3d) SWBAT
analyze how pop
culture impacted
U.S. society in the
50s/60s.
Given an exit card,
SWBAT: (80% acc)
Answer 4 MC
questions & write
a SEEC paragraph
that analyzes:
popular culture
and it impact in
the 1950s
T-EQ: How did
popular culture
impact U.S. Society
during the 1950s?

O-EQ: How did the

Cold War impact
economics, politics,

Rock n Roll

Rock-n-Roll rose to prominence in the 1950s.

Teenagers embraced rock n roll music.

Elvis Presley
14 consecutive records between 1956 and 1958 & each sold over a million
copies

Elviss sexual (suggestions) and hip gyrations shocked many

middle-class parents
Captured the attention of their children.
A way to break out of social norms.

Led to juvenile delinquency.

Acceptance of African American culture.

(1.1a, 1.2g, 1.3b,

1.3d) SWBAT
analyze how pop
culture impacted
U.S. society in the
50s/60s.
Given an exit card,
SWBAT: (80% acc)
Answer 4 MC
questions & write
a SEEC paragraph
that analyzes:
popular culture
and it impact in
the 1950s
T-EQ: How did
popular culture
impact U.S. Society
during the 1950s?

O-EQ: How did the

Cold War impact
economics, politics,

Rock n Roll

(1.1a, 1.2g, 1.3b,

1.3d) SWBAT
analyze how pop
culture impacted
U.S. society in the
50s/60s.

Skills Practice

Given an exit card,

SWBAT: (80% acc)
Answer 4 MC
questions & write
a SEEC paragraph
that analyzes:
popular culture
and it impact in
the 1950s
T-EQ: How did
popular culture
impact U.S. Society
during the 1950s?

O-EQ: How did the

Cold War impact
economics, politics,

Use the image above to complete the sentence stem for the
Inference Statement regarding the defiance in the 1950s:
Peer Evaluation: 1 pt Stem; 2 points specific evidence; 2 pts logical inference
Exemplar:
Based upon _________________, I can infer that the social
Based
upon the
of youngconsisted
people of different
races hanging out smoking,
defiance
of group
the 1950s
of ________________________.
drinking and playing music, I can infer that the social defiance of the 1950s
consisted of racial acceptance, obsessions with rock n roll music and using

(1.1a, 1.2g, 1.3b,

1.3d) SWBAT
analyze how pop
culture impacted
U.S. society in the
50s/60s.
Given an exit card,
SWBAT: (80% acc)
Answer 4 MC
questions & write
a SEEC paragraph
that analyzes:
popular culture
and it impact in
the 1950s
T-EQ: How did
popular culture
impact U.S. Society
during the 1950s?

O-EQ: How did the

Cold War impact
economics, politics,

The Beat
Movement

Young artists, poets, and

writers that began to defy
societys social norms during
the 50s

Defied traditional work &

lifestyles
Sought a higher
consciousness through
writing, music, and
sometimes drugs
Escape strict social norms

TWS: Evaluate
1. Based on your knowledge of
the 50s, how effective do
you feel this movement was
in redefining social norms of
the 1950s? Justify.
2. CHALLENGE! Analyze the
quote. What do you think
Look Magazines message
would be today? Explain!

(1.1a, 1.2g, 1.3b,

1.3d) SWBAT
analyze how pop
culture impacted
U.S. society in the
50s/60s.
Given an exit card,
SWBAT: (80% acc)
Answer 4 MC
questions & write
a SEEC paragraph
that analyzes:
popular culture
and it impact in
the 1950s
T-EQ: How did
popular culture
impact U.S. Society
during the 1950s?

O-EQ: How did the

Cold War impact
economics, politics,

Interactive Note
Taking

Place a TRIANGLE next to the Main Idea/s covered in

today's lesson. (Idea/s that you would find in our
Objective).

Place a CIRCLE next to the supporting ideas that help with

your understanding of the Objective.

Write a question in the left portion of your Cornell Notes

concerning the Triangle.

(1.1a, 1.2g, 1.3b,

1.3d) SWBAT
analyze how pop
culture impacted
U.S. society in the
50s/60s.
Given an exit card,
SWBAT: (80% acc)
Answer 4 MC
questions & write
a SEEC paragraph
that analyzes:
popular culture
and it impact in
the 1950s
T-EQ: How did
popular culture
impact U.S. Society
during the 1950s?

O-EQ: How did the

Cold War impact
economics, politics,

Closure
2 minutes

On the right hand side of your notes

please answer the essential question: