Presentation on Business Plan

CUSTOMIZED WATCHES
 1. Executive Summary
ProblemCustomerscantusewatchesaccordingtotheir

specificationscompletely

SolutionCustomercentricwatches(fullycustomized)

MarketNichemarket

CompetitionStandardizedwatches,smartwatches,premium

watchcompanieslikeTommyHilfiger,Rado,Swisswatch,TagHeuer,

Financial Highlights initiallywewillhavelossesthatwillbe

analyzedinFinancialstatementprojection
 2.Products and Services
Problem Worth Solving it solves a market need who wants to

pay and need to buy a wholly customized watch

Our Solution- we are the ones who caters to the customer

need, give the desired product(as every product delivered is

unique in nature)

Validation of Problem and Solution- we offer special product

with long value proposition

Future Plans- Physical stores will be opened according to

market
 3.Market Analysis

WearetargetingonlyHNIrightnow,afterwardswewilltargethighermiddleincome
group.
Potential customers- agegroup26-40
Canbealsousedascorporategifts.
Edge over Competitor-asnocompanygiveswhollycustomizedwatchesasperthe
needofcustomer.

so,basicallywearenewinthemarketwithnewconcept
Customized V/s Standardized watches

-Whollycustomizedwatches

-Everywatchisuniqueandsinglepiece

-Oldwatchcanalsobecustomizedortheycanchoosenewwatchesoverapp.
 4. Marketing cum Sales Plan
Own website

Online ads on different platforms like Facebook ,

Instagram , Youtube, Twitter

Search engine optimization

Approaching corporate

Outdoor banners and newspaper ads

FM ads
 5. Location and Facilities
Own website, right now no physical store

HQ at New Delhi

Each customer is handed carefully

Home delivery of products (pan India)

Home pick up for old watches (pan India)

Cash on delivery, EMI

 6.Milestone
Acquiring 100 customer in first six months

Break-even in 5 years

Opening first retail store within 7 years

Having 5 % market share within 4 years

Having tie ups with corporate

Expanding to other countries in 10 years

Having 1,00,000 customers in 5 years

7. Company and Management Summery

Flat organizational structure

Less on hierarchy

Open to new ideas

Moto - Team work

 8. Investor

InitialFundwillberequiredto50lakhs

Thisfundwillbeusedtomakingbrandvalueandstatingvalue

propositiontocustomers

Fundswillberequirefurtheraspertherequirement

Investorsharedependsuponthemoneytheyinvestanditwillgo

around20-30%

Ifinvestorhaveknowledgeaboutmarketthenwewillseekexpertise

fromthemasmentor
 Projected P/L account
Capital Rs Asset Rs

Advertisement 25,00,000 Sale 25000@120 30,00,000

customers
Insurance 1,00,000 Interest on 1,00,000
investment
Depreciation on 96,000 Net Loss 10,66,000
laptop@60% on
40000*4
Travelling expenses 10,00,000

Discount allowed 50,000

Rent 4,20,000

41,66,000 41,66,000