DTR 6012

CULTURAL
DIVERSITY
CREDIT (S): 2
LECTURER: MDM. RUMIZI
BT ABD MANAF
 DTR 6012
CULTURAL DIVERSITY
TOPIC 1
INTRODUCTION TO CULTURAL DIVERSITY
COURSE LEARNING OUTCOME
Explain the concept of cultural diversity
and workplace diversity in tourism and
hospitality industry
Discuss about the management and
issues of cultural diversity in tourism
and hospitality industry
Study the impact on cultural diversity in
tourism and hospitality industry
What you can realize from this
photo?
 What you can
realize
from this photo?
Would you like to live/work in a place
where everyone:
Is the same?
(Homogeneous)

or
Is different?
(Heterogeneous)
 CULTURAL DIVERSITY
CULTURE DIVERSITY
theset of common beliefs and Diversityrelates to
practices that a person shares with a
group (Robins et al., 2006) individuals and groups with
different socioeconomic
Thevalues, beliefs, attitudes, backgrounds and physical
languages, symbols, rituals, capabilities who engage in
behaviors and customs unique to a
particular group of people and that
a variety of languages
are passed down from generation to
generation Peopleof all ages, genders,
Cultural
identity is how people
races, ethnicity and sexual
recognize where they belong orientation
Diver
s ity
DIVERSITY ARE VARY OF:
gender identity
human characteristics geographic background
Ideas
language(s) spoken
world-views marital/partnered
Age status
Experience physical appearance
disability (mental, political affiliation
learning, physical) race
economic background religious beliefs
Education sexual orientation
Ethnicity veteran's status.
Cultural Diversity In Tourism &
Hospitality
Globalization and internationalization is
current trends.
It makes people moving work and live
with people with diverse backgrounds.
Cultural diversity also can create
conflict.
In hospitality industry, has great
dimension of cultural diversity from
staff, guest and tourist.
Cultural Diversity In Tourism & Hospitality
Cultural Diversity In Tourism &
Hospitality
Tourism and hospitality organizations
will work in very complex multicultural
tourism environment.
They must understand the perception of
culture and the role of national culture
and how impact to tourist behavior.
The organization responsible to reduce
gap of cultural distance in workplace.
IMPORTANCE OF CULTURAL
DIVERSITY
CD Importance to companies for LONG TERM value.
Hospitality industry its growing .
Expand ability to speak in different language..
Able to understand and more respect others religion and
belief
Have mutual respect
Increase creativity and more exciting
New attitudes and have different sight of view
Conflict resolution- minimize potential conflict.
Great Business reputation- build trust from customer
Job promotion
Increase exposure and knowledge
THE TYPES OF CULTURE:
1. CORPORATE CULTURE
Theterm Corporate culture widely used in
research professionals and managers in many
organization all over the word especially in Japan
and Americans.

the systems of shared beliefs, values and

standards of solving problems, which is created
in the forming and developing process of
corporation and demonstrated through physical
and nonphysical forms and behaviors of it
member
Great Corporate Culture
1. Vision and Mission
2. Values
3. Practices
4. People
5. Narrative @ Tagline
6. Place
THE TYPES OF CULTURE:
1. REGIONAL CULTURE
In anthropology and geography a
cultural region, cultural sphere and
cultural area

These are often associated with an

ethnolinguistic group and the territory it
inhabits
REGIONAL CULTURE
culture region is an area inhabited by people who
have one or more cultural traits in common, such as
language, religion, or system of livelihood.

It is an area that is relatively homogeneous with

regard to one or more cultural traits.

The geographer who identifies a formal culture

region must locate cultural borders. Because cultures
overlap and mix, such boundaries are rarely sharp,
even if only a single cultural trait is mapped
THE TYPES OF CULTURE:
1. CULTURE OF VARIOUS SOCIO-
ECONOMIC GROUPS

Socioeconomic diversity has a

mix of students or staff from
different income levels, social
backgrounds, and in some
cases, racial and ethnic
backgrounds
CULTURE OF VARIOUS SOCIO-
ECONOMIC GROUPS
Socio-economic group refers to a person's position
in society's structural and functional systems.
Its involved an activity, occupation, occupational
status and industry.
Can be classified according to socio-economic
group into upper-level and lower-level. Income
may
Upper level
Medium level
Lower level
poor
Example: socio economic
diversity at school
upper-income families - send their
children to private schools because they
view the education and security as
superior to that of public schools.
Medium or lower income send their
kids to public school.
Please explain, what issues can be occur when,

at one school, only have student from lower level or medium

level family ?
 recent study found that an institution
with a socioeconomically diverse
student body has more frequent
interactions across class, which in turn
are associated with higher levels of
cross-racial interactions and
engagement in diversity-related
activities overall.
THE TYPES OF CULTURE:
1. CULTURE OF VARIOUS AGE-
GROUPS

Age diversity which is the acceptance of all age

groups in the workforce.

Age diversity offers positive advantages for healthy

organisations, just like any other sort of diversity in
work and life.

Treating people fairly, regardless of age, is central

to the principles of ethical business and ethical
organisations.
 How organizations can get
benefit by team that have age
differences in workplace
i. Diverse Skill Set- creates an environment where each generation
brings different skills and talents to the table.
ii. young professionals grew up in a high-tech world and have greater
familiarity with business technology tools compared to their more
mature staff.
iii. age diversity gives businesses the advantage of being able to
communicate and deal with customers across all age spectrums.
iv. mixed-age workforce where companies value knowledge,
experience and skill above age, seniority or gender, employees of
all ages have the opportunity to teach, share and learn from one
another.
v. senior workers can share deeper industry knowledge or offer advice
on negotiation and benefits.
THE CHALLENGING IN CULTURAL
DIVERSITY IN WORKPLACE

Please discuss the challenging that

may be happen in workplace that
have cultural diversity..