Documente Academic
Documente Profesional
Documente Cultură
Conventional packaging
Lack of market orientation by farmer
Inferior quality produce
Uncertainty of returns to the farmer
Market dominated by the middlemen
Better price
Guaranteed market
Technical know how
Financial assistance
Free from
middlemen
Results - Bridging the Gaps
Ministry of Agriculture
And
University of Peradeniya
Cargills Rice
Main objective
To increase overall national rice consumption, while also
providing a nutritious carbohydrate source to Sri
Lankans.
Specific objectives
To boost paddy farming by giving a fair and fixed price and training
on quality processes and there by improve quality of life paddy
farmers.
Objective
Improve and strengthen the economic stability of the
farmers through organized cultivation based on
scientifically forecasted market demand.
Improve the quality, variety and quantity
Strategy
Give farmers a source to access the latest information
on market demand and price trends
Educate the farmers by providing knowledge and
advisory services on Soil, Fertilizer, Seeds, Irrigation,
credit etc.
Cargills AgInfo & Knowledge System
Project Modules
Farmer Age
Age Group %
Less than 20 1.2
20-41 29.6
41-60 51.6
Over 61 17.6
Cont
Access to Basic facilities
Over 62% having access to mobile phones and 95% access to electricity, shows
potential for new technology
Source of information about Agriculture
Mostly needed information
Credit information Marketing Information
8% 26%
No need information
11%
Neighbour
Farmers T.V, Radio, News
2% Papers,internet
and Telephone
25%
Community base
Organization
8%
Training
Programme Government
22% Extention officers
31%
T.V, Radio, News Papers,internet and Telephone Government Extention officers
Training programme Community base organization
Neighbour Farmers Ag.Inputs sales center
No idea about the source other
methods
Women Empowerment/ Involvement
In the Cargills model, women are
involved in the last segment of the
chain: in value addition.
Ie. In packing houses, quality
control functions
Their ability to give attention to
detail has been a success factor
Women are also involved in market
information gathering and price
monitoring work.
MBA in Agribusiness
Partnered by US Universities
Objectives:
- Develop productivity, profitability and sustainability
in Agriculture sector
- Add value to Agriculture-based professions
- Positively impact rural-agriculture based poverty
- Build the next-generation of skilled change-makers
to challenge all global issues inter-related to poverty
and food security.
How are Cargills AgInfo & Knowledge
Initiatives going to be different to others?
It is an inclusive model developed by the users for the users.
The request/ demand for it came from the first kilometer level
The stakeholders at all stages of the chain are involved from inception
to final implementation. Research institutes, universities and academic
institutions are all involved for design inputs and the client is the farmer!
which a first for Sri Lanka!
How are Cargills AgInfo & Knowledge
Initiatives going to be different to others?
Since the end user is involved from inception, they get familiar with the
high technology delivery methods.
The agri extension officers get involved in teaching the farmers to fish
rather than giving them fish. They can put their knowledge to much
better use of collection of content and enhancing their careers too.
It is part of the business and not another CSR project for the farmer (to
sell and develop his products) and for Cargills. Hence long term
commitment and sustainability.
The Future..
Cargills is taking the Lead Role only
After successful implementation of the first stage is over, the project will be
opened to anyone in SL. Discussions already on with the following parties.
Other marketers, other institutes who can contribute, benefit from the
information. Replication of similar value chain models for the benefit of the
agriculture sector in Sri Lanka or anywhere else in the world.
Ayubowan
May you have long Life!