Quantitative and

Qualitative Data
2017 Cazenovia College Fashion Show
Katelyn Gorczynski and Tyne Emery
Demographics
Gender
Age
Annual Income
What state do you reside in?
Results
Past Promotion

If you have attended in the past how did you hear about it? * What's your gender?
Crosstabulation
Count
What's your gender?
Female Male Total
If you have attended in the Word of mouth 38 18 56
past how did you hear about Social Media 22 10 32
it? Mailings 2 1 3
Advertisements 4 4 8
Didn't attend 25 38 63
Total 91 71 162
What do you think is the best way to
promote the fashion show?
Do you follow the Cazenovia College
fashion show social media sites?
Attendance
Donations
Have you ever donated to the fashion
show?
 Merchandise
Have you ever purchased Would you consider purchasing a
Cazenovia College fashion show student's garment displayed in the
merchandise? fashion show?
Relationship Between Annual
Income and Gender
Independent Samples Test for
Annual Income and Gender

Thepvalueis0.241.Thepvalueisgreaterthan0.05,

soitfailstorejectthenullhypothesisandconcludes

thatthevariablesareindependent.
H0:1=2

H1:12
Elements

What element do you most enjoy about a fashion show? * What's your gender?
Crosstabulation

Count
What's your gender?
Female Male Total
What element do you most Music 9 12 21
enjoy about a fashion show? Garments 74 24 98
Models 5 28 33
Location 3 6 9
Total 91 70 161
Interest in Fashion
I have an interest in fashion. * What's your gender? Crosstabulation
Count
What's your gender?
Female Male Total
I have an interest in fashion. Strongly Disagree 2 8 10
Disagree 3 11 14
Neutral 23 19 42
Agree 49 22 71
Strongly Agree 14 11 25
Total 91 71 162

Chi-Square Tests
Asymptotic
Significance (2-
Value df sided)
Pearson Chi-Square 16.969 a
4 .002
Likelihood Ratio 17.512 4 .002
Linear-by-Linear Association 10.109 1 .001
N of Valid Cases 162
a. 1 cells (10.0%) have expected count less than 5. The minimum
expected count is 4.38.
Common Themes
Communication
Social Media
Timeline
Merchandise
Hair and Makeup
Uncommon Themes
Local Vendors
Department Branding
Conclusion