Documente Academic
Documente Profesional
Documente Cultură
10% 15%
18%
30%
27%
Criterii socio-demografice
70 120%
urban rural
60 60% 100%
50
80%
40 1500- 40%
60% f
3000
30 m
3000+
40%
20
20%
10
0%
0 Sex
Venit Reziden
FORMA DE
GUSTUL CAFELEI
ACHIZIIONARE
Vnzri Vnzri
boabe mcinat normal forte
solubil fr cofein alt arom
20% 30% 2% 8%
20%
70%
50%
.
magazin de cartier
magazin specializat
restaurante/cafenea
supermarket
acas
altele
serviciu
5% 5%
25%
35%
40%
50%
40%
Marca preferat
Altele; 20%
Jacobs; 30%
Tchibo; 15%
Nesface; 10%
Lavazza; 25%
Preul cafelei in Republica
Moldova
Mai putin de 50 lei ntre 50-100 lei
ntre100-300 lei Peste 300 lei
5% 5%
35%
55%
Influena promovrilor asupra
consumatorilor
publicitatea/Tv/radion; 30%
altele; 45%