Media Messages in

Sport
What are They Telling
Us?

Jose Rincon
Youngtaek Oh
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Backgroun Sport Media 1
d

What types of medias do you usually get information

about sport?

What specific information about sports do you get from

that media?

Sport Sociology Discussion Week 12

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Backgroun Sport Media 2
d

Sport Sociology Discussion Week 12

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Backgroun Sport Media 3
d

Before smart phones, most media was centered around

teams winning and losing and how well players
performed on the
Prior to smart field the media knew the
phones,
information about players and teams before the
public did
Now, with things like twitter and Instagram, media has
a more personal access to the lives of athletes
As a result, fans know about certain situations
regarding teams or players before the media

Sport Sociology Discussion Week 12

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Backgroun Sport Media 4
d

With all the information that circulates the web,

how much do you trust the media?

How do you evaluate which information is true

and
which is false?

Sport Sociology Discussion Week 12

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Gender Media and Gender 5

Male sports are more concentrated on their play and

entertainment factor (e.g. dunking, diving for a catch,
scoring a goal)
On the other hand, media focuses more on females
appearances rather than their athletic talents.

Sport Sociology Discussion Week 12

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Gender Media and Gender 6

Media also focuses on: sexulalization, feminity, emotions

Females depicted as uninterested in sports (make 40% of

participants

Buysse and Borcherding (2010) stated cultural ideals of

physicality, masculinity, and sexuality contributed to the
exclusion of athletes from media coverage

Media Stereotype: Females have athletic abilities, not

athleticism

Sport Sociology Discussion Week 12

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Gender Media and Gender 7

Major events like the Olympics tend to

broadcast male events more than female
events, is that fair?
Do you think it is the broadcast companys
right to choose the sports they show?

Sport Sociology Discussion Week 12

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Body Media and Body Image 8
Image

Sport Sociology Discussion Week 12

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Body Media and Body Image 9
Image

Glamorized and sexualized media images of athletes

can result in distorted body image

Comparisons and expectations of these images can

result in low self esteem and self-objectification
Self-esteem and objectification can lead to eating
disorders and mental problems.

Have you ever desired to look like a certain

athlete? What is reasoning?

Sport Sociology Discussion Week 12

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Body Media and Body Image 0
Image

Objectification Theory (Frederickson & Robertson, 1993):

women accultured to value their physical perception in the
eyes of others
Social Comparison Theory (Festinger1954): people
subconsciously make automatic comparisons to others
Can lead to low self esteem, mental issues and unintended
eating disorders

Have you ever desired to look like a certain athlete? What

is reasoning?

Sport Sociology Discussion Week 12

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Body Media and Body Image 1
Image

Sport Sociology Discussion Week 12

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Sportscaste The role of sportscasters 2
r

Traditionally, the primary job of a commentator was to

deliver a simple description of the situation, which is
called an objective or factual commentary (Morris &
Nydahl, 1983)
Currently, one of their primary job is to enhance the
enjoyment aspects of televised sports through color
commentary, often
including the dramatic embellishment of plays
Color commentary and consumers satisfaction are strongly
associated with each other, and also it is positively
associated with perceived
quality and re-viewing intentions (M. K. Lee & Yeo, 2011)

Sport Sociology Discussion Week 12

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Sportscaste The role of sportscasters 3
r

Sport Sociology Discussion Week 12

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Sportscaste The role of sportscasters 4
r

Bill Simmons

Doesnt make anybody happy

Not afraid of giving his opinion

What is the role of sportscaster according to the

employer?
What is the role of sportscaster that the public
wants?
How does censoring affect the trust we have for a
sportscaster?
Sport Sociology Discussion Week 12
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Conclusion Conclusion 5

Overall, the role and actions of sports media vary from

person to person

The general public is known to agree and disagree

with the content presented

It is evident, that the introduction of the smart phone

has greatly increased our interaction with various forms
of sports media and the amount of sports related
content produced

Sport Sociology Discussion Week 12