Travel and Tourism

Level 2
Unit 18

The Cruise Industry

 Aims
understand different
types of cruise and the
major cruise areas of
the world
investigate different types of
cruise ship, their target
markets and the facilities they
offer
be able to select cruises to
meet customer needs.
 Objectives
*Explain the importance of cruise
industry based on previous learning
linked to understanding the T&T industry
unit.
*Describe the key terms used in the
cruise industry using research and
activity.
*Explain the main types of cruises.
*Identify major cruise areas of the world.
*Analyse the appeal of these cruising
areas.
 Cruise destinations (activity 1)
Mediterranean,
Norway,
British Isles,
Black Sea,
Caribbean,
Indian Ocean,
Alaska,
Hawaii,
Australia
New Zealand,
South America
Antarctica,
Nile
Yangtze,
Panama canal
 Introduction
The cruise industry is one of the fastest growing _______
industries in the world.

Cruising is no longer the _ _ _ _-in-a-life_ _ _ _, _x_ _ n_ _ _e,

unattainable dream that it used to be. It is a realistic alternative
to a _ _ n_-based holiday or short break and is becoming the
preferred holiday option for many holidaymakers.

Cruise itineraries are planned to offer exciting voyages, from the

Caribbean and Pacific to the natural wonders of Alaska and the
ancient civilisations of the Nile.

A number of cruises sail around the Mediterranean and river

cruises take in some of Europe's historical cities.
 Types of cruise
The different types of cruise on offer and their
purpose/appeal:

Types:
Ex-UK,
Cruise and stay,
Fly-cruise,
Round the world,
Mini-cruise,
River cruise,
Luxury,
Special interest,
Transatlantic (liners)
 Activity 2 a
In pairs, research the type of cruise allocated.
In your research, find the definition, and a
specific example of a holiday itinerary for
the cruise type. Place this on http://
mytravelandtourism.weebly.com , in the
Padlet section (below). Dont forget to write
your names.
Activity 2 B
Locate and circle the cruise holiday itinerary
area on the A3 map provided.
 purpose/appeal of cruises?

e.g. seasonality, see the world,

celebration of a special event, meeting
new people/socialising, international
food and drink, entertainment,
wellbeing, artistic/cultural, natural
world.
 Activity 3
Based on previous activity, compare
your findings to another group on the
type, location and purpose/appeal of
the selected itinerary referring to the
Padlet posted notes.
 Location of major cruise areas:
Eastern Mediterranean, Western Mediterranean,
Caribbean, Florida, US East Coast, Mexican
Riviera, Baltic, Norwegian Fjords/North Cape,
British Isles, Black Sea, Alaska, Far East,
Arabian Gulf, South Pacific, Nile and the Red
Sea.

Activity Locate these cruise areas on the map

provided and find their ports of call

http://
www.planetcruise.co.uk/princess-cruises/crown-princess/12-august-2017/108789
http://www.cruisecritic.co.uk/articles.cfm?ID=1288
 Explain how ports of call will contribute to
the appeal of a cruise holiday/cruise area
with examples and using price comparison.

Why is there a price difference for similar

destination?
Consider the seasons, itinerary included,
type of cruise liner, etc
 Scenario for homework
You are applying for the role of trainee cruise
specialist in the travel agency where you have
completed a work placement. You have been
asked to produce maps and a wall display, or
brochure materials, to show your knowledge of
different cruise areas and types of cruise.

Locate six major cruise areas, each in a different

part of the world. They must identify and locate
at least three ports of call in each cruise area,
and label all cruise areas and ports of call clearly.
 LO2: Investigate different types of
cruise ship, their target markets
and the facilities they offer
Cruise ships different features:
owners and operators
Age
Tonnage
design features, e.g. balconies, deck layouts
passenger crew ratio (PCR).
https://www.youtube.com/watch?v=JYbNNKJ1G3c

On-board facilities
The range of on-board facilities on offer to cruise passengers is vast.
Accommodation, e.g. inside/outside cabins, standard/superior cabins, suites.
Entertainment areas and programmes.
Restaurants (serviced and self-service).
Bars
Sport, leisure and fitness facilities.
Childrens areas.
Other, e.g. shops, deck areas.
 Activity 2
Describe two significantly different cruise ships, the
facilities they offer and who the facilities are intended
to appeal to.
In your descriptions, you must make reference to ship
owner and operator, age, tonnage, design features and
passenger crew ratio (PCR) for each ship.
Also describe the ship facilities including
accommodation range, entertainment, areas and
programmes, restaurants, bars, sport, leisure and
fitness facilities, childrens areas, and other facilities,
for example shops and deck areas, and suggest how
the facilities suit different target markets
 Target markets
Different target markets and the associated needs
will determine the type of cruise offered, to include:
couples
families
singles
groups
age group
socio-economic group
special interests
specific needs, e.g. disabilities, accessibility.
 Be able to select cruises to meet
customer needs
*Customer needs must be established before selecting a
cruise to suit them, e.g. formal, informal, budget, time of
year, duration, special occasion, special interests, type of
cabin, facilities, size of ship.

*Selecting an appropriate cruise(Cruise selection criteria)

cruise line
ship
itineraries and ports of call
shore excursions
on-board facilities and services
cost
dates
cabin type.
 Activity
For two different customer scenarios,
select suitable cruises to meet
customer needs.
Justify your choice and include other
recommendation that they might
need.

This is towards your assignment to do

a Role play together with a written
 Activity
Compare two different cruise ships
operating in a selected cruise area,
including their target markets and
the facilities they offer
Evaluate the suitability of two
selected cruise ships for different
target markets