Presented by-

AKANSHA KAPOOR(68)
ANURAG VERMA (5)
 Agenda
About the company
LOGO
SWOT Analysis
Reason it grew
Amazon India
Recent trends
Achievements
 About
Amazon,INC is a US based multinational electronic commerce company.
HQ- Seattle,Washington.
Americas largest online retailer.
Founded by
Jeff Bezos in 1994 and launched online in 1995.Started as a online bookstore.
With 2.5 million titles ,it became Earths biggest book store.
 Logo
Designed by Turner Duckworth designer
Anthony Biles

The smile probably runs second only to

the heart in the pantheon of please-dont-
use-that-again design clichs

From goodwill to Hasbro to

McDonalds ,it has been used by everyone
Anyone who doesnt like this logo
Logo was created to send a message that it doesnt like puppies -
sells everything. Jeff Bezos
Founder,
Represents a smile that customers would Amazon.com
experience while shopping at Amazon
 SWOT ANALYSIS
Strengths
Weaknesses
Strong background and deep pockets
Shrinking margins
Customer Centric
Tax avoidance issue
Cost leadership
High Debt
Efficient delivery networks
Glo-cal strategy
Product Flops

Oppurtunities Threats
Global Expansion Low entry barriers of the industry
Acquisitions Government regulations
Opening physical stores outside US Regional competition
 Reason it grew
Jeff Bezos had a vision of making Amazon as Earths
Biggest bookstore
Customer centric company.
Unique shopping experience to customers.
To promote goodwill many orders were upgraded to
priority shopping.
Shipping at no extra cost.
Amazon India
Launched in June 2013
Surpassed its peers in terms of monthly unique visitors
Stood at 3rd place in Indias e-commerce market with 15% share.
Net loss for its India business widened to Rs 1,724 crore in the
year ended March 2015as they hunted for buyers by offering
deep discounts.
6 fold increase in sales across India.
India to become Amazons largest overseas market.
Recent Trends
Revenue (in million $)
120000

100000 107,006

80000 88,988

74,452
60000
61,093

40000 48,077

34,204
20000 24,509
19,166
0
0
Year 2008 2009 2010 2011 2012 2013 2014 2015
 Achievements
Has separate retail websites in 14 countries including India
In 2015 ,surpassed Walmart as most valuable retailer in US
Sells from A------>Z
Acquired companies like IMDB,Junglee,woot etc
Introduced Amazon Kindle that enabled users to browse,buy ,download and
read ebooks,newpapers etc with ease.