MARKETING PRINCIPLES

FOR MARKETING MIX

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 INTRODUCTION
Marketing process contains elements that helps the
business to generate optimum utilization of the
resources and assists the Lister Motors to achieve the
organization goals.
Marketing mix is the third step in the whole marketing
process and help the Vodafone to generate quality
services.

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 MARKETING MIX
Marketing mix is the basis of marketing that help
the business to identify the customers as per the
functionality of the products and services.
It aids the management to identify the current
market position and help the business to gain the
optimum utilization of the resources.

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MARKETING MIX ELEMENTS

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CONT.
Promotion: Promotion of the services is done through social media
sites like Facebook, Instagram, Whats app etc.

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Place: Vodafone is focused under geographic factors for the
particular place or country.
Product: In geographic factors organization develop the services of
high quality in order to maintain the global image in the
international market.
Price: The price of the services are set according to the global
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competitors thus they are able to achieve the organizational goals.
 DIFFERENCE IN MARKETING OF THE
PRODUCTS AND SERVICES TO BUSINESS

Business to business
In business to business marketing of services is

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done on the basis of long term plans and
implement them for the long tenure.
Vodafone use the quality service policy in order to
serve best services to the global clients.

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CONT.
BUSINESS TO CONSUMER
In Business to clients marketing of services in
done on the basis of various social media web
sites, mobile phones etc.
In B2C marketing customers are the king of the
market and information to them is the first
priority of the organization.

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DIFFERENCE BETWEEN INTERNATIONAL
MARKETING AND DOMESTIC MARKETING

International marketing
In international marketing prices of the products

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are high because price contains high tax rate,
marketing expenses etc.
International marketing depends on the
multinational clients that purchase the products
at global level.

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CONT.
Domestic marketing
Domestic marketing refers to the local marketing
or done within the boundaries of the country. It
depends on the perception of the local clients.
In domestic marketing mode of payment is cash,
over draft, credit card etc.

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 REFRENCES

McCarty, M.F., 2012. Minimizing the cancer-promotional activity of cox-2 as a

central strategy in cancer prevention.Medical hypotheses,78(1), pp.45-57.

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Leonidou, C.N., Katsikeas, C.S. and Morgan, N.A., 2013. Greening the marketing

mix: do firms do it and does it pay off?.Journal of the Academy of Marketing

Science,41(2), pp.151-170.

Westwood, J., 2013.How to write a marketing plan. Kogan Page Publishers.

Shani, D. and Chalasani, S., 2013. Exploiting niches using relationship

marketing.Journal of Services Marketing.

Czinkota, M.R. and Ronkainen, I.A., 2013.International marketing. Cengage

Learning.

Turnbull, P.W. and Valla, J.P. eds., 2013.Strategies for international industrial
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marketing. Routledge.
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