7

Insights of
Indonesia
By: Danny Wirianto
@dwirianto

 OUR INVESTMENTS

COMMUNITY:

MEDIA:

COMMERCE:

SOLUTION:

2015 GDP Venture. All Rights Reserved.

 Southeast Asia Snapshot

1. Indonesia Overview

 INDONESIA Overview

67% under 35 y.o.

8
AGE 43% 27% 19% 4%
PROFILE %
15-24 25-34 35-44 45-54 y.o. 55+ y.o.
y.o. y.o. y.o.

Source: wearesocial.org, GSMA Intelligence, Internet World Stats, Global Web index, Ministry of Communication
and Informatics Republic of Indonesia 2014
 INDONESIA Overview

INTERNET PENETRATION (in

Million)
Est 63%

252,4
252,4
248,9
248,9
In 2020
245,5
245,5
242,0
55 242,0
238,5
42238,5

83,
83,
71
71
,2
,2
66
33

11
2010 2011 2012 2013 2014

MOBILE PENETRATION (2014)

INDONESIA 121 INDONESIA INCOME PER CAPITA

GROWTH
SEA
%
119
% 4%
4.1
2009- 2.7
2014- 2.3
2019-
GLOBAL 98% %
2014 2019
2019
%
2024
2024
%
3rd Largest Income per capita is growing
Smartphone Market in fast enough to drive rising
the world affluence, much faster than
global average (1.97%)
Est 43% will own a
smartphone by end
2018
 MOBILE BEHAVIOR

Source: Redwing Asia

 MOBILE STATISTIC

Source: wearesocial.org, GSMA Intelligence, Internet World Stats, Global Web index, Ministry of Communication
and Informatics Republic of Indonesia 2014, Redwing Asia


2. Audience Behavior

 AUDIENCE BEHAVIOR

Socmed User Browsing Indonesia Internet

Current News User

79,0 59,7 49
Demographic 51%
% Male Profile
Female
% % Indonesia Women Population 126,752,255
(49%)

Source: wearesocial.org, GSMA Intelligence, Internet World Stats, Global Web index, Ministry of Communication
and Informatics Republic of Indonesia 2014
 AUDIENCE BEHAVIOR

92% 83%
50%
24% 14% 24% 16% 16% 26%
SMART
HOME PUBLIC PLACES OFFICE PHONE

13% 13% 06% 11% 03% 16% 09% 14% 10%

NOTEBOOK
SCHOOL/UNIV. ON THE GO MALL

20% TABLET
05% 08% 02% 05% 0% 0% 02% 0%
CAFE INTERNET CAFE RESTAURANT
Source: APJII, Profil Internet Indonesia, December 2014
 DAILY DISTRIBUTION OF SCREEN MINUTES

3. Mobile Behavior

 TOP MOBILE ACTIVITIES

69% LYING IN BED 29% WHILE WATCHING TV

35% WAITING FOR SOMETHING

14% WHILE COMMUTING

6% WHILE
A
IN
6% WHILE
THE
IN
MEETING BATHROOM
OR CLASS

5% 5%
SPENDING TIME
17% WITH FAMILY INDONESIAN SOCIAL SHOPPING
PEOPLE MORE
EVENT LIKELY
TO USE THEIR MOBILE PHONES
WHEN THEY WERE ALONE
Source: InMobi, Mobile Media Consumption-Indonesia

ITS CANNIBALIZING PRINT MEDIA

 DESKTOP VS MOBILE ACCESSIBILITY

Mobile surpass Desktop on Usage

DESKTOP MOBILE

39% 61%
 MOBILE BEHAVIOR

Source: emarketers.com (july15)



4. Ecommerce Landscape

 GROWTH in Number of Online Shopper

 ONLINE SALES VS RETAIL SALES

 ECOMMERCE LANDSCAPE

 TOP BUYERS & PRODUCTS

 PAYMENT METHODS

 PREFFERED CHANNELS TO SHOP

4. Industry Landscape

 Top 3 companies based by categories

TRAVEL Ecommerce Classified

1 Traveloka 1 Lazada 1 KASKUS
2 Ticket 2 Elevania 2 BUKALAPAK
3 NusaTrip 3 MatahariMall 3 OLX

Community Social Media News Portal

1 KASKUS 1 Facebook 1 Detik
2 Kompasiana 2 Twitter 2 LIPUTAN6
3 Detikforum 3 Instagram 3 Kompas
 TOP 25 APPS based on GOOGLE PLAY STORE

Category with the highest percentage of apps in the top 25 is Communication,

at 32% penetration.
Similar to Communication apps, Social apps on the list such as Twitter, Facebook, and Instagram allow
users to connect with friends and family through sharing photos, videos, and information. Together,
these two categories dominate over any other. If we combine Communication and Social apps, they
make up 44% of the top 25 and 60% of the top 10.

Analysis based on Android installs detected for a sampling of mCent users in June 2015
 TOP 10 Sites based on ALEXA

US based companies

INDONESIA based companies

 THE INDUSTRY LANDSCAPE

5. Investment related

 NUMBER OF VC and Tech Incubators

Number of
VC/ Tech
Incubator in
indonesia kept
growing in numbers
from year to year,
reaching up to 25
in number at the
end of 2014.
 TOP 4 Largest Investment in SouthEast asia

Tokopedia got 100.7 M investment

from Softbank & Sequoia on 2014,
which put Indonesias investment in
the top 4 largest deal in South East Asia
 ECOMMERCE

 ECOMMERCE

 THE FUNDING STAGE

6. Advertising Industry

 TOP 50 BRANDS

 INDONESIA ADVERTISING EXPENDITURE

 DIGITAL AD SPENDING GROWTH

7. Things to know before

entering Indonesia market

 Things to know before entering Indonesia market

Source a combine of GDP Venture research team, tech in asia, dailysocial and google


THANK
YOU
ANY QUESTIONS?

e. danny.wirianto@gdpventure.com
tw: @dwirianto