Designing the Product Architecture for

High
Appropriability: The Case of Canon

Kiyonori Sakakibara and Yoichi Matsumoto

IFAN SUSANTO
9116202306

MANAJEMEN PROYEK
MMT ITS 2016/2017
Characteristics of the Business
Performance of Canon
Cartridge Technology that Sustains Copiers
High Profitability
 The Issue of
Appropriability

https://finance.detik.com/berita-ekonomi-bisnis/d-1820213
Profitability of the Business
Machine Product Group

In 1967, the management slogan "cameras

in the right hand, business machines in the
left" was unveiled and in 1969 the company
changed its name from Canon Camera Co.,
Inc. to Canon Inc.
 Internal
Factor

External
Factor

POSITIF NEGATIF
http://busadm600-canon.weebly.com/swot-analysis.h
Analysis of the Ink Jet Printer
Business in Japan

Characteristics of the
Technology
New Product Introduction Race
Low-Priced Models
Comparison of Running Costs
 Product Architecture and
Appropriability

Portability
Sufficient Functionalities for
Desktop Use
Colorization
High Resolution
The Approach of Epson
PEERBANDINGAN PRODUCT INKJET PRINTER A3
Items Canon iX6560 Epson T1100 HP 7110

Fungsi Print up A3+ Print up A3+ Print up A3+, wireless

Resolusi 9600 x 2400 dpi 5760 x 1440 dpi 4800 x 1200 dpi
Speed (Black/Color) 11.7/8.8 ipm 13/5.3 ppm 15/8 ppm
Cartridge System 5 single inks 5 single inks 4 single inks
USB 2.1, Ethernet,
Main connectivity USB 2.0 USB 2.0 Wireless
Duty cycle 7.000 pages 12.000 pages 12.000 pages
Dimensi 549 x 299 x 159 mm 616 x 322 x 214 mm 585 x 419 x 189 mm
Berat 7.6 kg 11.8 kg 8.5 kg
Compatible Operating Windows Windows 8/7/Vista/Xp
System Window 7/Vista/Xp 2000/Xp/Vista/7 SP3
Max OS v 10.3.9 or
Max OS v 10.5 or later later Max OS v 10.6
725: 335 pages & 726: 73HN (Black), 790 932 (400 pages) /
Cartridge Model 3160 pages (Black) pages 932XL(1000 pages)
726 C: 530 pages, M:
495 pages, Y: 515 103 (Color C, M, Y), 933 (330 pages) /
pages 805 pages 933XL(825 pages)
Tray 150 pages 120 pages 250 pages
Harga Printer Sekitar Rp. 2.7 jt-an Sekitar Rp. 4 jt-an Sekitar Rp. 2.7 jt-an
PLACEMENT OF BUSINESS INKJET VS.
LASER IN WESTERN EUROPE
Large format printer market worldwide vendors from 3rd quarter
2012 to 2nd quarter 2016
Hewlett-Packard's net revenue from the printing segment from 2008
to 2016 (in billion U.S. dollars)
FINANCIAL OVERVIEW
Concluding Remarks
This case study of Canon suggests that it is possible to design
a companys profitability profile by maneuvering product
development. Reaping profits from new products not only
involves marketing and sales issues but also engineering and
design issues during the development phase. In other words,
engineers and designers can control the profitability of each
product by designing a specific architecture of the product.

This study suggests that Canons efforts to achieve high

appropriability have a historical background and that the
resulting cartridge technology of copiers and the flexible
change in the product architecture of its ink jet printers both
are unique to the company. Designing product architecture for
high appropriability is the key to the success.