Round 1

Develop products across the spectrum

Strategy Utilize profits from one segment to invest in another
Spread the awareness of product by marketing

Invest conservatively in R&D

Sell excess capacity to generate funds
Functional decisions
Produce as per the expected demand to prevent high
inventory cost

No emergency loan
Positives Low inventory at the end of the round

Lower plant utilization factor despite selling capacity

Negatives No profits and lower sales
Round 6

Production across spectrum to compensate for lost units

Strategy Increased spending on marketing to capture the market share
Product development and Quality Management

Production of Feast and Fist only

Controlled production to prevent inventory
Functional decisions
Reduce unwanted expenses

No inventory left
Positives Increased Market share (18% increase)
Share price of the company up by $2.33

Low production resulted in loss of potential sales

Negatives Emergency loan of $20 Mn dollars
Profit decreased by 15% ( Approx) due to low margin
Round 8

Change in stock price

Strategy Kept the price moderate
Spend more budget on promotion

Production of Feast , Fist and Fume only

Did not go for unwanted production
Functional decisions
High sales budget

ROA improved marginally as compared to previous year

Positives Profit of this round was better as compared to previous
round.

ROS was 0% as well as the asset turnover was also 0%.

Emergency loan of $5.8 Mn
Negatives Cumulative profit was negative 38 million dollar.