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- Scales used will be 1-5, 1-7 or 1-9 (see figure 16.21 for
example of an item of the semantic differential scale,
page 336)
2) Analysis of semantic differential scale
data.
- The semantic differential scale is given the code -2 to
+2for scale 1 to 5, code -3 to +3 for scale 1 to 7 and
code -4 to +4 for scale 1 to 9.