PRINCE RESTAURAN

BUSINESS PLAN
PRESENTED BY
SEETAL DAAS
2K13/BBA/44
SINDH UNIVERSITY LAAR CAMPUS
 EXECUTIVE SUMMARY
The PRINCE RESTAURANT is intend to be full
services, three-meal-a-day. Restaurant is located
at the prime location at Gulshan-e-Iqbal Karachi.
The Restaurant is full will features of menu at
moderately priced breakfast, lunch and dinner.
Breakfast will feature traditional morning dishes.
(Parathas,Tea,Coffee,fried Egg and on demand of
customers)
Lunch will feature a variety of Karrai,Kabab,
soups,salads,chicken,egg,sandwiches and on
demand of customers.
Dinner will feature casual family-style dinning and
will offer fresh, seafood ,pastas, steaks, desserts,
paellas dinner salads and on the demand of
Mission and Vision
MISSION VISION
To ensure that each customer
receives prompt, friendly and
courteous service.
To provide nutritional and
fresh, well prepared meal- To serve our customers
using only quality ingredients.
The high quality of
with best quality food
attitude,fairness,understandin and environment.
g and generosity between
management,staff,customers.
STRATEGY
The PRINCE Restaurant is being located at Gulshan-e-Iqbal it will
facing an increasing competition therefore the menu, special
services and features must be continuously evolved
best quality and freshness of the raw material to be used in the
menu must be ensured.
The restaurant can also offer an introductory discount to attract
customers.
The restaurant can also offer the free delivery services of certain
menu items in selected areas.
We are building our marketing infrastructure so that we can
eventually reach more customers with the same offering.
We focus on satisfying the needs of middle-to upper-
middle(Children, young, old etc.)
class residents and companies/factories located inside or outside
the area of Restaurant.
SWOT
Strength Weakness
With reasonable We are new in
rate and quantity town
We will provide Loan burden
tasty and quality
Start up
food in a clean and
dining room with challenges
washing and toilet Restaurant is new
facility. and not
Location established.
SWOT
Opportunity
Fast growing population.
All the member of
management team are
properly qualified for this
sector.
Threats
slow recovery process of
the economy from the
current crisis
changes in the business
environment that might
reduce our sales
higher taxes in the future
tight credit times, high
interest rate, and high
inflation rate than
predicted.
 Products and Services
PRINCE Restaurant focuses on providing a hand
crafted Pakistani food, prepared to order. We
provide the higher grade vegetable, meat,
poultry and fish.

Our dishes are prepared by culinary and skilled

cooks. No dish leaves the kitchen without skilled
professional preparation and presentation.

PRINCE Restaurants menu was designed by our

entire team but specifically put together by our
executive of productions and head cook.Cost
was factored into each item.
MENU
Advertisement

Distribution of pamphlets
Advertorial at local cable(TV) channel
Newspapers
Radio
Posters
Location and Layout
LOCATION LAYOUT
The PRINCE Restaurant is
located at Gulshan-e-Iqbal
Rashid Road,Karachi.it has
been chosen after a
consideration in mind.

The population of living in

Gulshan-e-Iqbal is mostly
upper-middle, middle-
middle class enabling the
Restaurant to catch the
target market directly.

The total area covered by

the PRINCE RESTAURANT.
 Competitive Analysis
The main purpose of PRINCE RESTAURANT is to
provide best quality food to families, upper-
middle class, middle class. The is a number of
restaurants located in Karachi. Specially in
Gulshan-e-Iqbal there are many competitors in
our way which are also targeting middle-middle
and upper-middle class. the main competitors
are MELA and LASANIA RESTAURANT.As we are
opening in Gulshan-e-Iqbal so we have to face
lots of competitions but by providing best
quality food with competitive price we aim at
making our name and place in the market
soon.
 Market Analysis
Teenagers and college students, who demand high quality food at
cheap prices during break.
Office goers, who can take a quick refreshment.
Families
Tourists

Tourists; 15%
teenagers,Adults,students; 32%
Families; 25%

Office goers; 28%

 Description of Management Team
A better Management Team is the core of developing any
business and well motivated and surplus paid employees
contribute a major part in maintaining standard.
Management Team which we going to use are as under:
 Source of Finance
Personal Savings Rs:5,00,000

Loan Rs:8,00,000
Friends Rs:,1,00,000

Relatives Rs:1,00,000

Total Rs:15,00,000

Maximum Interest Rate 10%

 PRINCE RESTAURANT
BALANCE SHEET
Assets Liability
Current Current
Cash 50,000 A/C Payable(DJ) 1,00,000
Bank 1,00,000 A/C Payable(Danesh 1,00,000
Kumar)
Food Inventory 1,50,000
Non-Current Non-Current
Land 3,00,000 Bank Loan 8,00,000

Furniture 2,50,000 Total Liability 10,00,00

0
Building 5,00,000 Owners Equity
Instruments 1,50,000 Capital 5,00,000
Total 15,00,000 Total 15,00,00
THANKS FOR PAYING
ATTENTION
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MAY ASK.