ANALYSIS OF DIGIPAK DESIGNS

By Sam Jones
 WHY IS IT IMPORTANT TO DO THIS?

The reason why Im doing this is so that before I create

my digipak, I can have a basic understanding of what
the deign of the digipak is. By doing this, hopefully I
can apply what I learn from this analysis to my own
digipak for Cruisecontroluk!
 PABLO NUTINI SUNNY SIDE UP Name of the
Artists name album is in a
is in a bold different
font and the font and
font colour colour to
contrast with also stand
its out to a
background consumer
to make the The wide
name stand shot image
out of the artist
Similarly, as a
the songs cartoon
stand out as brings a
well because calm
of the relaxing
contrasting tone to the
colour of the album,
font to the possible
background Record indicating
Barcode the
company
information acoustic
 The Artist
and Record
Albums label
name. company
The colour on the
scheme of CD,
yellow, shows
green and who the
red work artist is
well to signed to
also make
the album
stand out
Name of
to a
the songs
consumer
on the CD
but also
as well,
work well
this tells
to show
people
the
what track
relaxing The CD has a similar colour scheme to the certain
tone like background of the digipak which makes the CD songs are
the songs look bold to a consumer or a target audience
do. member.
The digipak having a double paged montage of the artists life and favourite photos brings
a reminiscing feel to the album, possible suggesting its the artists first album so he is
looking back on his life and achievements or that he is looking at what he has done to get
him a recording contract as images show him also recoding some music
 TAKE THAT THE CIRCUS
The bands
name stands
out because
of the bold
Same
font and also
font and
the fonts
font
colour
colour for
contrasting
the songs
with the
on the
background
album
The wide shot
Record Image of the
company band relates
informatio to the title as
n they are
walking on a
tight rope and
Barcode The mise en scene of the band in the album is
casual clothes enforces the chill called The
ballad/ Pop band look for their Circus
 The CD
The colour contrasts
scheme of with the
the album background
being blue of the digipak
brings a mainly
relaxed tone because of its
to the darker colour
album. scheme of a
Since it is burgundy
also a bright colour
colour, we
can imagine The CD also
that either includes the
the songs bands logo,
are this shows
ballads/pop the unity of
songs as the band as
bands and all the
artist members go
usually by one logo
have
vibrant
 The same
The font and
Wide colour is
shot used for
image the lyrics
of the of some of
one of the songs
the on the
band album.
mates
on a The reason
Trapeze why the
re- album has
enforce the song
s the lyrics in
relation the digipak
betwee is so that
n the consumers
image and the
and the bands
title of
target
the
 MICHAEL BUBL CRAZY LOVE

A Mid
The artists name is
shot
seen in the yellow
Image of
strip so that it
the artist
stands out against
promotes
the picture
himself
The image
shows an
The songs extreme close
on the up of the artists
album face so that
stand out consumers
as they know who the
contrast album is
The albums
differently promoting
name is bold
to the however the font
The sticker highlights
colour of Record is transparent so
Barcode some of the most
the company that we can see
popular songs on the
backgroun information the image
 The tracks/songs
The CD adopts the
on the album
same colour scheme
are seen on the
The CD
vibrant The
colour colour
strips scheme
across of a grey
the back
backgrou ground
nd once brings a
again neutral
show the but
albums sophistic
names, ated tone
and the to the
artists album
names suggestin
for g the
consume songs are
rs to for an
know older
who it target
 Song
names are
big and
A wide shot bold mainly
of the artist because of
shows to the the font
consumer contrasting
who the with the
album background
promotes,
also shows
the artists The
star image information
In his here
sophisticate describes
d suit, who
implying performed
that the in the song
album is for and who
older produced it.
people.
 CONCLUSION

From analysing these digipaks, it has shown me how important it

is to relate the Artist/Bands image to the album as it is a tool to
promote the Artist/Band to their target audience.

I have also learnt that colour scheme and Fonts are very
important as that makes the album stand out to a consumer
which hopefully persuades them to by the album.

Hopefully what I have learnt, I can apply to my own digipak