ANALYSIS OF DIGIPAK DESIGNS

By Sam Jones
 WHY IS IT IMPORTANT TO DO THIS?

The reason why Im doing this is so that before I create

my digipak, I can have a basic understanding of what
the deign of the digipak is. By doing this, hopefully I
can apply what I learn from this analysis to my own
digipak for Cruisecontroluk!
 Name of the
Artists name
is in a bold
PABLO NUTINI SUNNY SIDE UP album is in a
different
font and the font and
font colour colour to
contrast with also stand
its out to a
background consumer
to make the The wide
name stand shot image
out
Similarly, of the artist
the songs as a
stand out as cartoon
well because brings a
of the calm
contrasting relaxing
colour of the tone to the
font to the album,
background possible
indicating
the
Record acoustic
Barcode
company chilled
information
 The Artist
and Record
Albums label
name. company
The colour on the
scheme of CD,
yellow, shows
green and who the
red work artist is
well to also signed to
make the
album stand
out to a Name of
consumer the songs
but also on the CD
work well to as well,
show the this tells
relaxing people
tone like the what track
songs do. The CD has a similar colour scheme to the background of the certain
digipak which makes the CD look bold to a consumer or a target songs are
audience member.
The digipak having a double paged montage of the artists life and favourite photos brings
a reminiscing feel to the album, possible suggesting its the artists first album so he is
looking back on his life and achievements or that he is looking at what he has done to get
him a recording contract as images show him also recoding some music
 TAKE THAT THE CIRCUS
The bands
name stands
out because
of the bold
Same
font and also
font and
the fonts
font
colour
colour for
contrasting
the songs
with the
on the
background
album The wide shot
Image of the
Record band relates
company to the title as
informatio they are
n walking on a
tight rope and
Barcode The mise en scene of the band in the album is
casual clothes enforces the chill called The
ballad/ Pop band look for their Circus
target audience
 The CD
contrasts
The colour
with the
scheme of the
background
album being
of the digipak
blue brings a
mainly
relaxed tone
because of its
to the album.
darker colour
Since it is also
scheme of a
a bright
burgundy
colour, we
colour
can imagine
that either The CD also
the songs are includes the
ballads/pop bands logo,
songs as this shows
bands and the unity of
artist usually the band as
have vibrant all the
colours to members go
represent that by one logo
genre
 The same font
and colour is
The Wide shot used for the
image of the lyrics of some
one of the of the songs
band mates on the album.
on a Trapeze
re-enforces The reason
the relation why the album
between the has the song
image and lyrics in the
the title of the digipak is so
album that
consumers
and the bands
target
audience can
learnt the song
as well.
 MICHAEL BUBL CRAZY LOVE

A Mid The artists name is

shot seen in the yellow
Image of strip so that it
the artist stands out against
promotes the picture
himself The image
shows an
extreme close
up of the artists
The songs face so that
on the consumers
album know who the
stand out album is
as they promoting
contrast The albums
differently name is bold
to the The sticker highlights however the font
Record Barcode is transparent so
colour of some of the most
company that we can see
the popular songs on the
information the image
backgroun album
 The tracks/songs
The The CD adopts the on the album
vibrant same colour scheme are seen on the
colour The colour
CD
strips scheme of
across the a grey
backgroun back
d once ground
again brings a
show the neutral but
albums sophisticat
names, ed tone to
and the the album
artists suggesting
names for the songs
consumer are for an
s to know older
who it target
promotes. audience
 Song
A wide shot names are
of the artist big and
shows to the bold mainly
consumer because of
who the the font
album contrasting
promotes, with the
also shows background
the artists
star image
The
In his
information
sophisticate
here
d suit,
describes
implying
who
that the
performed
album is for
in the song
older
and who
people.
produced it.
 CONCLUSION

From analysing these digipaks, it has shown me how important it

is to relate the Artist/Bands image to the album as it is a tool to
promote the Artist/Band to their target audience.

I have also learnt that colour scheme and Fonts are very
important as that makes the album stand out to a consumer
which hopefully persuades them to by the album.

Hopefully what I have learnt, I can apply to my own digipak