CH-4

GETTING STARTED
WITH
BUSINESS INTELLIGENCE
 USING ANALYTICAL INFORMATION FOR
DECISION SUPPORT

Senior executives in business leveraged numerical information to

support their decision. This is why they started using business
intelligence for the set of processes and concept that allows a
business executive to make informed decisions. The IT applicants
providing such information were commonly called analytical
applications.

It provides answers to questions like:

 CONTD
Who are most profitable customers?
Which are most profitable products?
Which is the most profitable marketing channel?
What are the various up-sell and cross-sell opportunities?
Who are best performing employees?
How is company performing in terms of customer
expectations?
 ADVANTAGES OF BI
The evolution of BI made decision making :
1. Faster
2. Reliable
3. Consistent
4. Highly team oriented
 INFORMATION SOURCES BEFORE
BI
Marketing research
Statistical data
Management reporting
Market survey
The are the sources of information before business
intelligence.
 CONTD
Marketing research
This analysis helps understand better the marketplace in
which the enterprise in question is operating. It is about
understanding the customer, the competitors, the products
and the changing market dynamics.
Statistical data
This is essentially about unravelling hidden patterns,
spotting trends etc. through proven mathematical
techniques for understanding raw data.
 CONTD
Management reporting
It is a process of providing information to various levels of
management so as to enable in judging the effectiveness of their
responsibility centres and become a base for taking corrective
measures, if necessary.
Market survey
Enterprise also employ third party agencies to conduct consumer
surveys and competitive analysis. They also use benchmark data
to understand their strength and weaknesses.
 DEFINITIONS AND EXAMPLES

ONLINE TRANSACTION PROCESSING(OLTP)

ONLINE ANALYTICS PROCESSING(OLAP)
BUSINESS INTELLIGENCE(BI)
DATA MINING
BIG DATA
ANALYTICS
 CONTD
DATA SCIENCE
MACHINE LEARNING
DATA LAKE
 OLTP
OLTP ( online transaction processing system ) is a class of software
programs capable of supporting transaction oriented applications
on the internet.

OLTP systems are used for order entry, financial transactions,

customer relationship management and retail sales. Such systems
have large number of users who conduct short transactions.
OLTP
 OLAP
OLAP ( online analytical processing) is the technology behind many
business intelligence applications. It is a powerful technology for data
discovery, including capabilities for limitless report viewing, complex
analytical calculations, and predictive what if scenario planning.

It performs multidimensional analysis of business data and provides

the capability for complex calculations, trend analysis and
sophisticated data modelling.
 BI
BI ( business intelligence) is an umbrella term that refers to a variety
of software applications used to analyse an organisations raw data.
BI as a discipline is made up of several related activities, including
data mining, online analytical processing, querying and reporting.

Companies use BI to improve decision making, cut costs and identify

new business opportunities. BI is more than just corporate reporting
and more than a set of tools to coax data out of enterprise systems.
 DATA MINING
DATA MINING is the process of analysing data from different
perspectives and summarizing it into useful information.
Information that can be used to increase revenue, cuts cost, or
both. Data mining software is one of a number of analytical tool for
analysing data. It allows users to analyse data from many different
dimensions or angles, categorize it, and summarize the
relationship identified.
 BIG DATA
BIG DATA is a term for data sets that are so large or
complex that traditional data processing application
software are inadequate to deal with them. Challenges
include capture, storage, analysis, data curation, search,
sharing, transfer, visualization, querying, updating and
information privacy.
 DATA SCIENCE
DATA SCIENCE also known as data driven science, is an
interdisciplinary field about scientific methods, processes
and systems to extract knowledge or insights from data in
various forms, either structured or unstructured, similar
to knowledge discovery in database.
 MACHINE LEARNING
MACHINE LEARNING is a type of artificial intelligence
that provides computers with the ability to learn without
being explicitly programmed.

Machine learning focuses on the development of computer

programs that can change when exposed to new data

The process of machine learning is similar to that of data

mining.
 DATA LAKE
DATA LAKE is a storage repository that holds a vast
amount of raw data in its native format until it is needed.
While a hierarchical data warehouse stores data in files or
folders, a data lake uses a flat architecture to store data
 DIFFERENT PERSPECTIVE OF DATA

DATA LIFECYCLE PERSPECTIVE

DATA STORAGE FOR PROCESSING
DATA PROCESSING AND ANALYSIS
DATA FROM BUSINESS DECISION SUPPORT
DATA QUALITY MANAGEMENT ASPECTS
RELATED TECHNOLOGY INFLUENCES OF DATA
 DATA ANALYSIS TECH.
SPREADSHEETS
AD-HOC QUERY TOOLS
ETL TOOLS
BI AND REPORTING TOOLS
DATA MINING TOOLS
BIG DATA ANALYTICS TOOLS
 WHERE BI IS USED?
NETFLIX
GOOGLE
YAHOO
LINKEDIN
WALMART
FACEBOOK
THANK YOU