WORLD WIDE COMPANY

MANAGEMENT INFORMATION SYSTEM

PROJECT REPORT
 WORLD WIDE COMPANY
MANAGEMENT INFORMATION SYSTEM
PROJECT REPORT

Company Engaged in the Manufacturing of Candy Bars named Cyber

Nuts.

Facing Difficulties to Compete in the Competitive Market.

Analysis done by Top Management for Designing an Information System.

Activity Selected Marketing.

System Designed Marketing Information System.

 WORLD WIDE COMPANY
MANAGEMENT INFORMATION SYSTEM
PROJECT REPORT

Major Types of Systems in World Wide Company

Which kind of candy bar to make (Strategic Level Systems)

To how many people the company will need to make the

candy bar (Management Level Systems)

To track customer orders (Operational Level Systems).

 WORLD WIDE COMPANY
MANAGEMENT INFORMATION SYSTEM
PROJECT REPORT

Four Major Types of Information System & Questions Involved:

1) TPS (Transaction Processing System)

How many pounds of sugar are used in making our Cybernuts

candy bar?
It also records the time it takes from beginning to end to make the
candy bar?
And it can record the number of people working on the assembly
line when our candy bar is made and what functions they perform?
 WORLD WIDE COMPANY
MANAGEMENT INFORMATION SYSTEM
PROJECT REPORT

2) MIS (Management Information Systems )

) How far behind in production are we for this quarter? Or

) How many more workers would we need if we increased
production by 10,000 candy bars per quarter? or
) If we do adopt the new Cybernuts recipe, what positions are
open for the 25 excess workers and what skills do they possess
that the company can use elsewhere?
) How much more sugar must we purchase if we increase
production from 5,000 Cybernuts bars to 7,000?
 WORLD WIDE COMPANY
MANAGEMENT INFORMATION SYSTEM
PROJECT REPORT

3) DSS (Decision Support System)

What price should we charge for the Cybernuts candy bar so

that we can maximize our profits, minimize our costs, and still
remain competitive?

How does the change in the size and packaging of the

Cybernuts candy bar affect the other products we produce, not
just in shipping, but also on the display shelf at the
convenience store?
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MANAGEMENT INFORMATION SYSTEM
PROJECT REPORT

4) ESS (Executive support systems)

What marketing measures to be adopted to compete in the

International market?

Portfolio Analysis ?
 WORLD WIDE COMPANY
MANAGEMENT INFORMATION SYSTEM
PROJECT REPORT

Relationship of Systems to One Another

 WORLD WIDE COMPANY
MANAGEMENT INFORMATION SYSTEM
PROJECT REPORT

Marketing Information System:

A marketing information system is a continuing and interacting

structure of people, equipment and procedures to gather, sort,
analyse, evaluate, and distribute pertinent, timely and accurate
information for use by marketing decision makers to improve
their marketing planning, implementation, and control.

A successful Marketing Management System can help increase

the sales of Cybernut bars not only in the local market but also
internationally
 WORLD WIDE COMPANY
MANAGEMENT INFORMATION SYSTEM
PROJECT REPORT

Marketing Information System has transformed the

Business Enterprise in the following sense:
Flattening
Decentralization
Flexibility
Location independence
Low transaction and coordination costs
Empowerment
High Productivity
High Profitability
Low Cost
Collaborative work and teamwork
Competitive Advantage
Survival
Improved Decision Making
Increased Sales
Lower Marketing & Advertisement Cost
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MANAGEMENT INFORMATION SYSTEM
PROJECT REPORT

How Marketing Information System Works and What are

its People, Organization and technology components?

The marketing information systems and its subsystems:

the internal reporting systems.

marketing research system,
marketing intelligence system and
marketing models.
 WORLD WIDE COMPANY
MANAGEMENT INFORMATION SYSTEM
PROJECT REPORT

The People dimension of marketing Information Systems

include:
Hierarchy of Authority , Responsibility

Senior Management

Marketing Managers

Middle Management.

Sales Person.

Operational Management

Knowledge Workers

Data Workers

Production or Service Workers.

 WORLD WIDE COMPANY
MANAGEMENT INFORMATION SYSTEM
PROJECT REPORT

The Technological Dimension include:

Computer hardware and software

Data management technology
Networking and telecommunications technology
Networks, the Internet, intranets and extranets, World Wide Web
IT infrastructure: provides platform that system is built on

The Organizational Dimension include:

Coordinate work through structured hierarchy and business
processes
Business processes: Related tasks and behaviors for accomplishing
work
) E.g. Fulfilling an order

) May be informal or include formal rules

Culture embedded in information systems

 WORLD WIDE COMPANY
MANAGEMENT INFORMATION SYSTEM
PROJECT REPORT

Input, Process and Output of Marketing Information System:

 WORLD WIDE COMPANY
MANAGEMENT INFORMATION SYSTEM
PROJECT REPORT

The Four Step method for business problem

solving in relation to Marketing Information
System involves:

Problem Identification
Solution Design
Choice of Alternatives
Implementation

Stage of Problem Solving Information Requirement

1 Intelligence Exception reporting

2 Design Simulation prototype

3 Choice "What-if simulation

4 Implementation Graphics, charts

 WORLD WIDE COMPANY
MANAGEMENT INFORMATION SYSTEM
PROJECT REPORT

The Marketing Information System also called Decision

Support System serves the Management Level :

The information needed by marketing managers comes from

three main sources:
1) Internal company information E.g. sales, orders,
customer profiles, stocks, customer service reports etc
2) Marketing intelligence --the everyday information about
developments in the market that helps a business prepare and
adjust its marketing plans.
3) Market research --Marketing information provides input to
marketing decisions including product improvements, price
and packaging changes, copywriting, media buying,
distribution, and so forth.
 WORLD WIDE COMPANY
MANAGEMENT INFORMATION SYSTEM
PROJECT REPORT

Marketing Information System also an Enterprise

Application.

Improves organization performance in following ways:

Information flows seamlessly throughout an organization,

improving coordination, efficiency, and decision making.

Gives companies the flexibility to respond rapidly to customer

requests while producing and stocking only that inventory

necessary to fulfill existing orders.
Increases customer satisfaction by improving product shipments,

minimizing costs, and improving a firms performance.

Improves decision making by improving the quality of information

for all levels of management. That leads to better analyses of

overall business performance, more accurate sales and
production forecasts, and higher profitability.
 WORLD WIDE COMPANY
MANAGEMENT INFORMATION SYSTEM
PROJECT REPORT

Tools and technologies Marketing Information System use

to support collaboration and teamwork include:
Time series sales model
Brand switching models
Linear programming
Elasticity models (price, incomes, demand, supply, etc.)
Regression and correlation models
Analysis of Variance (ANOVA) model
Sensitivity analysis: Decision makers can explore changes in a strategic variable
such as price and model its impact on demand or competitive behaviour.
Discounted cash flow
Spreadsheet 'what if models:
Simulation : Simulates decision making under various strategic scenarios.
Distribution
Score Cards and Dash Boards
Pareto Analysis:
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MANAGEMENT INFORMATION SYSTEM
PROJECT REPORT

Porters Competitive Forces and Marketing Information

System. E-Business Strategies for Competitive Advantage: Marketing Strategies
Responding to Five Competitive Forces

Five Competitive Forces

Marketing Strategies

Threat of New Entrants
>Customer-Centric
>Promotion Strategy (One-to-One Marketing or
>Relationship Marketing)
> Brand Appeal Based on Experiences and Beliefs
>Revenue-Sharing Marketing (Many-to-Many
Marketing or Performance-Based Marketing)

>Customer-Centric
Rivalries among Existing
>Promotion Strategy Brand Appeal Based on
Firms
>Experiences and Beliefs
>Revenue-Sharing Marketing
Threat of Substitues
Bargaining Power of
Suppliers >Revenue-Sharing Marketing

>Cutomer-Centric Promotion Strategy

Bargaining Power of Buyers
>Brand Appeal Based on Experiences and Beliefs
>Revenue-Sharing Marketing
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MANAGEMENT INFORMATION SYSTEM
PROJECT REPORT

Marketing Information System help the companys businesses use

synergies,
core competencies, and network-based strategies to achieve
competitive
Advantage through :

Low-cost leadership
Product differentiation:
Focus on market niche:
Strengthen customer and supplier intimacy

Synergies: The idea of synergies is that when the output of some units can
be
used as inputs to other units, or two organizations pool markets
anexpertise,these relationships lower costs and generate profits.
 WORLD WIDE COMPANY
MANAGEMENT INFORMATION SYSTEM
PROJECT REPORT

Enhancing Core Competencies:

A core competency is an activity for which a firm is a world-

class leader.

Network Based Strategies: They include

1 Network Economies

2 Virtual Company Strategy

3 Business Ecosystems
 WORLD WIDE COMPANY
MANAGEMENT INFORMATION SYSTEM
PROJECT REPORT

Marketing Information systems can enhance quality:

by simplifying a product or service,

facilitating benchmarking,

reducing product development cycle time,

and improving quality and precision in design and production.

 WORLD WIDE COMPANY
MANAGEMENT INFORMATION SYSTEM
PROJECT REPORT

IT Infrastructrure and its Components

Computer Hardware: Technology for computer processing , data

storage, input and out put.
Computer Software: Includes both System Software and
Application Software
Data Management Technology: organizes, manages, and processes
business data concerned with inventory, customers, and vendors.
Networking and Telecommunication Technology : provides data,
voice, and video connectivity to employees, customers, and
suppliers.
Technology Services: external consultants who run and manage
infrastructure components.

 WORLD WIDE COMPANY

MANAGEMENT INFORMATION SYSTEM
PROJECT REPORT

Oracle Marketing Analytics used as DBMS

This DBMS improves the Worldwide Company business in following

sense:
Marketing Planningachieve better campaign response rates,
profile customers for more effective event-based promotion, and
allocate resources more effectively by identifying what drives
campaign results
Campaign Performancetrack and measure campaign
effectiveness in real time, understand factors that drive campaign
results and lead conversion rates, and compare individual campaign
results to target metrics
Customer Insightunderstand product affinity for targeted
promotions, profile customers' buying behavior for more effective
promotions, and gain better insight into segmentation characteristics.
 WORLD WIDE COMPANY
MANAGEMENT INFORMATION SYSTEM
PROJECT REPORT

E-Commerce process model can be viewed in four ways

and categories:

1. B2C: Business Organisation to Customer

2. B2B: Business Organisation to Business

3. C2B: Customer to Business Organisation

4. C2C: Customer to Customer

 WORLD WIDE COMPANY
MANAGEMENT INFORMATION SYSTEM
PROJECT REPORT

The System Development Life Cycle approach was used

to build the Marketing Information System.
The process includes six phases:
1 Initiation Phase
2 Feasibility Phase
3 Requirements Analysis Phase
4 Design Phase
5 Development Phase
6 Implementation Phase
 WORLD WIDE COMPANY
MANAGEMENT INFORMATION SYSTEM
PROJECT REPORT

Protecting marketing information system.

General Controls:
in information systems consist of the systems software and
manual
procedures used to control the design, security and use of the
programs and the data files in the overall system .
Access Control:
Biometric authentication is becoming more popular as a
method of protecting systems and data as the technology is
refined.
Firewalls, Intrusion Detection Systems, and Antivirus
Software
Encryption and Public Key Infrastructure
Antivirus Software