Marketing Strategies

To get and satisfy consumer demand, in such a manner as to

make profit, the following strategies are formulated.

Product
Our company concern about healthy business because our
company aware of business opportunities in terms of health.
Nowadays, consumer focused more on health. So, there is the
reason to do with Korean Foods.
 A well-planned traditional Korean meal includes
sweet, sour, bitter, hot and salty tastes. It may help keep
Koreans slim and healthy is including soup at every
meal, which means filling up on a relatively low-calorie
but satisfying food.
Bibimbap ( , Korean pronunciation:
[pibimbap], sometimes anglicized bi bim bap
or bi bim bop) is a signature Korean dish.
The word literally means "mixed
rice". Bibimbap is served as a bowl of warm
white rice topped with namul (sauted and
seasoned vegetables) and gochujang (chili
pepper paste). A raw or fried egg and sliced
meat (usually beef) are common additions.
The ingredients are stirred together
thoroughly just before eating. It is best
served hot.
Tteokbokki the perfect combination of
sweet rice cake, fish cake and sweet red
chilli sauce. It is said to be a very popular
Korean snack and I did not wonder why. I
can eat an entire plate of this! Sweet, spicy
and delicious.

Japchae dish made from dangmyeon,

sweet potato noodles, stir fried in sesame
oil. Combined with a variety of vegetables,
usually carrots, onions and mushrooms,
served with beef which is seasoned with
soy sauce and with a contrast but tastier
effect of vinegar.
Gimbap or Kimbap another
famous and loved dish which looks
like Japanese sushi. It is made from
steamed white rice which they
call bap and various other
ingredients like egg, ham, cheese,
kimchi and other delicious
ingredients, depending on what
specific type of gimpab is being
made. These ingredients are neatly
rolled in a gim, a sheet of dried laver
seaweed, and then cut and served
into bite-size round slices.
 Pricing Strategies
In pricing, these need to outlook the capability of people on how they can
budget their basic needs like foods. The policy of Kim Bob is that they do not
set the prices on the basis of competitors. The aim of Kim Bob is to satisfy
the customers in low prices. In economics, we can say that when the prices
are constant, the demand of product increase, volume of sale is increase, and
revenue is also increase, as a result of this circle the profit of the organization
is increase but the prices remain constant. So, selling on low prices has a
valid justification.
 Kimbob Menu

KOREAN HEALTH FOOD

Bibimbob ( Beef/Chicken/Pork) 99
Bulgogi Japche Dubbab 99
Spicy Squid 99
Mr. Chix Bites 99
Donkatsu 85
Kimchi Beef Fried Rice 85
Japche 69
Spicy Korean Rice Cake 69
Korean Dumpling 50
Ramen 79
Kimbob 99
 Promotion
The promotion consists of advertising, sales promotion, and publicity.

Advertisement
Product will be announced in all print and electronic media like:
o Facebook
o Fliers
o Internet
Sales Promotion
Every Friday we will having a promo to satisfy our customers need.