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Binay Mohanty
Gowtham Sai
Pooja Verma
Tarun Pandey
Consumer diffusion process
Diffusion is a process by which an innovation is communicated
through certain channels over time among the members of a social
system.
Four main elements in the diffusion of new ideas are-
1- Innovation
2- Communication Channel
3- Time
4- Social System
Amul TK patel Governmen
Khedas VCS
formation t research
leader formation
in 1946 creamery
in Anand
Dinkar
desai
Aarey milk High
colony and Monopoly of annual payeme
imported milk milk supply grand of nt to
powder from to BMS 3lakhs Amul
new zeland
UNICEF
intervention Milk powder Amul butter
from buffalo New dairy
milk drying -1957
milk -1955
equipment
Impor
t
substi
tution