Documente Academic
Documente Profesional
Documente Cultură
Ref: https://www.ncbi.nlm.nih.gov/pmc/articles/PMC4963704/
ACCEPTABILITY
16% Newspapers
29% Cinemas
77% TV transmission
KOLs Personalized Audio Visual Aids
Wall Paintings
Psychological Economic
Willingness to pay Capacity to pay
Price will act as the determinant of market demand for the product. Hence, both the economic
as well as psychological affordability needs to assessed before entering the market
PLACE PROMOTION