DIGITAL EDUCATION HUB

DIGITISED YOUR
EDUCATION
Company Name- DIGITAL
EDUCATION HUB
Head office- Panipat
Contact No.- 9729737814
Website-
imdigihub@gmail.com
EXECUTIVE SUMMARY
(A) Digital Education Hub
With the increasing use of technology, we , at digital
education hub, provide the knowledge to the middle aged
and retired people about how to use the technology. Here,
we will teach how to operate the commonly used internet
based applications. We will also provide the knowledge of
smart phones, android and windows phones.
Cont.
We also provide:
How to use Digital apps .
How to regular book, book in emergency or cancel the rail
or air tickets.
How to aware people about the working of banks and its
instruments(debit card, credit card and net banking.)
 Cont
(B) Book Bank
Here , we provide books, magazines and novel to the needy
children from the persons for whom books are of no use.
Suppose for an banking exam personnel when he crack the exam
books are of no use. Our institution contacts and collects the
books from the person in the form of donation.
VISION
To educate the middle aged and retired people who are not
much technologically advanced and help them to walk
with the society. To provide required books to the needy
students.
MISSION
To give our contribution in digital India moment. To
motivate digital literacy in society.
Why Digital Education Hub?

There is a need for old aged people due to changes in the

relationship culture in the society. They have a fear in their
minds leading to opposition to the technology.
Education is in the infinity stage for the rural and below
poverty line people due to high expenses of books.
How to influence them to join us?

By contacting institutions for the workshops for the

awareness regarding the donations of the books.
To make aware students through the workshop in the
weekends to develop reading habits.
 MARKET SEGMENTATION
Our segment is digital educational partners for
senior citizens at very low cost. To increase
literacy rate in India.

Good Quality literature providers to rural

students.
 SWOT ANALYSIS
WEAKNESSES
STRENGTHS
Heavy dependence on part-time
A good quality of education with E-library
lecturers in some Faculties.
services.

Inadequate hard library facilities

Complete assurance of basic IT knowledge to
middle age people.
Up-to-date knowledge and education like every
new android & windows based application.
Experienced proficiency and support staff
Initially.
Little emphasis given to the urban
people more towards rural.
Lack of land for future expansion of
the campus.
 OPPORTUNITY

Government is more focused towards digital India so it would be an

opportunity for us.

Use of distance education of senior citizens, flexible learning and adoption of

new information and communications technologies to increase social
awareness.
THREATS

Free IT education within the context of Increasing trends

of web learning.
Low literacy rate.
Lack of catching power in senior citizens.
CONTACT US-
97297-37814
 Creating
Technological
In segment, according to the
awareness among
age group we focus on the rural people.
rural population. Children (Including children
and old age population has & Senior citizen).
been segmented
To Target the market
among the children and
old age population.
Among children 10 to
20 year is taken. and
for old age retired
person usually above 60
year.
ORGANISATIONAL STRUCTURE
 General Manager

Marketing Operating
IT Manager Finance Manager HR Manager
Manager Manager

engine room Team Members

To create Collecting books
Team handling which powers the happy, informed,
awareness among To done our digital And journals
those generate business out of incentivized and
the rural people campaigning
digital books sight of most represents them to
and aged people
clients the directors.
HIRING STAFF
STAFF INITIAL NEED :
6 employees for handling multi-functions
Recruitment
for fresh and talented personnel for each of departmental
level positions
HR ACTIVITIES:
Hiring Staff
Administration
Coordination
Compensation Frame work
Training and Development
ADMINISTRATION
 Further activities of administration

Personnel planning
Orientation
Productivity
users satisfaction
Quality of collections and services
Acquisition of new knowledge and skills
Task analysis for proper deployment of
personnel
Performance review and appraisal
Motivational aspects
Developmental supervision
Monitoring
MARKETING STRATIGIES
GMAIL PAGE
FACEBOOK PAGE
TWITTER PAGE
OFFLINE MARKETING STRATEGY

NEWSPAPERS Ads.
PRINT ADVERTISEMENTS
HOARDINGS
PAMPHLETS
 Social worker towards senior citizen and struggling students.
 OUR
CLASSROOM
 15 computers 15*6000 = 90,000
15 mobiles 15*5000= 75,000
Rent expenses 12*30,000= 3,60,000
Electricity expenses 12*10,000= 1,20,000
Staff salary 12*6*8000= 5,76,000
Furniture expenses 1,00,000
Misc. expenses 10,000
Total expenses 13,31,000
 Student fees 500 (Digital Education)
500*300*12= 18,00,000
Membership fees 50 per student total 600 students
600*50= 30,000
Total income
18,30,000
Total profit = 4,99,000