Documente Academic
Documente Profesional
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Flow of Presentation
What is persuasion?
Preparing the groundwork (Analysis)
Developing a message (Argument)
Call to action
Case Analysis
The pervasiveness of persuasion
What is Persuasion?
Define what you really want to achieve (for eg. Increased sale or decreased
Overheads)
Test whether it is ethically sound, is possible, is reasonable etc
Content
How much your audience should know to take action?
What do your audience know already? (This influences the first questions answer)
How could they possibly disagree with me? (If they dont disagree there is no need
for persuasion at all!!
Organization
At the start, make things clear. There is no suspense like detective novels
Put the main message at the beginning and end (attention span)
When you end, tell them what the audience have to do. (It could be like the Chef
wanting the chicken to come and sit in the pan!!
Call to action Credibility a Case
Study