HINDALCO Industries Limited

Presented By:

Rohit Singh

SUPPLY CHAIN MANAGEMENT

 Agenda
Introduction
Group Vision
Group Mission
Company Profile
Objective
Research Methodology
Source of data

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 Vision
To strengthen our position as a
premium aluminum company,
sustaining domestic leadership
and global competitiveness
through innovation quality and
value added growth.

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 Mission
To pursue the creation of the
value for our customer ,
shareholder, employees and
society at large.

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 Introduction
Hindalco Industries Limited, the metals flagship
company of the Aditya Birla Group, is an industry
leader in Aluminium and copper.
Hindalco is the world's largest Aluminium rolling
company and one of the biggest producers of
primary Aluminium in Asia
Established in 1958, Hindalco commissioned its
Aluminium facility at Renukoot in Eastern U.P. in 1962

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 HINDALCO PRODUCT RANGE

Primary Aluminium
Alloy ingots
Billets
Aluminium sheet
Wire rods sheet

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 Company Profile
Business
The aluminium division's product range includes alumina
chemicals, primary aluminium ingots, billets, wire rods, rolled
products, extrusions, foils and alloy wheels.
The copper plant produces copper cathodes, continuous cast
copper rods and precious metals.
Sulphuric acid, phosphoric acid, di-ammonium phosphate, other
phosphatic fertilisers and phospho-gypsum are also produced at
the copper plant.
Location
Hindalco's aluminium division has units at Renukoot (Uttar
Pradesh),
Muri (Jharkhand), Belgaum (Karnataka), Hirakud (Orissa),
Alupuram (Kerala), Belur (West Bengal), Taloja (Maharashtra),
Silvassa (Dadra & Nagar Haveli), Kalwa (Maharashtra) and
Kollur (Andhra Pradesh).
Birla Copper is located at Dahej (Gujarat).

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 Objectives:-
This project was undertaken to have an insight into the
supply chain management of Hindalco.

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 RESEARCH METHODOLOGY

EXPLORATORY RESEARCH

SAMPLE DESIGN:
Sample size 71
50 employees
10 suppliers
4 distributors

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 2008

SOURCE OF DATA:

PRIMARY SOURCE:
Personal interview
Employees
Mr. Rahul paliwal (asst. sales manager)
Mr.M.C.Mahapatra (sales manager)
Distributors
Mr. Baccha Singh.

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 2008

CONTD
SECONDARY DATA:
Annual report of HINDALCO Fy 2007-08, 2008-09 and
individual sheets of aluminum and copper for the year
Fy2007-08, 2008-09 Internet

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Board Of Director
MR.KUMAR MANGLAM BIRLA,
CHAIRMAN
MRS.RAJSHREE BIRLA
MR.N.H.JHAVERI
MR.M.C.MAHAPATRA
MR.D.BATTHACHARYA
(CHIEF OFFICER-OPERATIONS,
RENUKOOT)

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COMPETITORS
ALALCON INC.
(PRIMARY ALUMINUM CAPACITY -348000
TPA).
FOUNDED: 1902, CANADA.
HEADQUATERS: MONTREAL, QUEBEC,
CANADA.
PRESIDENT & CEO: RICHARD EVANS.
PRODUCT: ANODES, AUTOMOTIVE PARTS,
FOILS, ALUMINIUM IGNOT, PACKAGING,
SPECIALITYALUMINAS, SCIENTIFIC PRODUCT
LABELS.
REVENUE:US$23.6 BILLION(2008)
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COMPETITORS Contd.
RUSSIAN ALUMINUM (RUSAL)
(PRIMARY ALUMINUM CAPACITY-27,
00,000 TPA.)
FOUNDED: 30-03-2000
HEADQUATER: MOSCOW.
CEO: ALEXANDER BULYGIN.
PRODUCT: PRIMARY ALUMINUM,
POWDERS METALLURGY, AND ALUMNA,
BAUXITE.
REVENUE: US$6.5 BILLION (2008).
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COMPETITORS Contd.
NORSK HYDRO
(PRIMARY ALUMINUM CAPACITY- MORE
THEN
30, 00,000 TPA)
FOUNDED: 1905
HEADQUATER: OSLO, NORWAY
CEO: EIVIND REITEN
PRODUCT:EXTRUDED PRODUCT,
CATHOUSE PRODUCT, ROLLED
PRODUCTS, WIRE ROD.
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Supply chain management:

Supply chain management is a process

responsible for the development and
Management of a firms total supply
system both the internal and external
components. At an operational level, it
includes and expands the activities of
purchasing function and the procurement
process. Its major focus however is
strategic.

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MARKET STRATEGY
ADOPT THE PRACTICE OF CUSTOMER
INTIMACY AS MEANS OF OFFERING UNIQUE
HARD TO REPLICATEVALUE OF
CUSTOMERS AND THERE BY MAINTAIN
LEADERSHIP IN DOMESTIC MARKET
STRESS ON APPLICATION DEVLOPMENT.
BENCHMARK SPECIAL APPLICATION
PRODUCTS.
EXPAND DOMESTIC NETWORK

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