Documente Academic
Documente Profesional
Documente Cultură
D
LKHTE
_A 60
40
20304050P
2009 John Wiley & Sons Ltd.
www.wileyeurope.com/college/sekaran
H
Y
S
6_
0A
TR
708090 10
Simple Linear Regression
Yi 0 1 X i i
1 `0
0
1
Yi
Yi
ei
Xi
2009 John Wiley & Sons Ltd. 12
www.wileyeurope.com/college/sekaran
SPSS
Analyze Regression Linear
Model Summary
ANOVA
Sum of
Model Squares df Mean Square F Sig.
1 Regression 8195.319 1 8195.319 233.901 .000
Residual 3398.640 97 35.038
Total 11593.960 98
Coefficients
Unstandardized Standardized
Coefficients Coefficients
Model B Std. Error Beta t Sig.
1 (Constant) 34.738 2.065 16.822 .000
PHYS_ATTR .520 .034 .841 15.294 .000
Model Summary
Model Summary
H1: Not H0
ANOVA
Sum of
Model Squares df Mean Square F Sig.
1 Regression 8195.319 1 8195.319 233.901 .000
Residual 3398.640 97 35.038
Total 11593.960 98
H0: j = 0
H1: j 0
Coefficients
Unstandardized Standardized
Coefficients Coefficients
Model B Std. Error Beta t Sig.
1 (Constant) 34.738 2.065 16.822 .000
PHYS_ATTR .520 .034 .841 15.294 .000
+
Physical Likelihood
Attractiveness to Date
Perceived
Intelligence +
+
Physical Likelihood
Attractiveness to Date
ANOVA
Sum of
Model Squares df Mean Square F Sig.
1 Regression 8257.731 2 4128.866 118.808 .000
Residual 3336.228 96 34.752
Total 11593.960 98
Coefficients
Unstandardized Standardized
Coefficients Coefficients
Model B Std. Error Beta t Sig.
1 (Constant) 31.575 3.130 10.088 .000
PERC_INTGCE .050 .037 .074 1.340 .183
PHYS_ATTR .523 .034 .846 15.413 .000
2009 John Wiley & Sons Ltd. 27
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Conceptual Model
Gender
Perceived
Intelligence + +
+
Physical Likelihood
Attractiveness to Date
Analytical representation
with Y = DV
X1 = IV
X2 = Moderator
ANOVA
Sum of
Model Squares df Mean Square F Sig.
1 Regression 9603.938 4 2400.984 113.412 .000
Residual 1990.022 94 21.170
Total 11593.960 98
Coefficients
Unstandardized Standardized
Coefficients Coefficients
Model B Std. Error Beta t Sig.
1 (Constant) 32.603 3.163 10.306 .000
PERC_INTGCE .000 .043 .000 .004 .997
PHYS_ATTR .496 .027 .802 18.540 .000
GENDER -.420 3.624 -.019 -.116 .908
PI_GENDER .127 .058 .369 2.177 .032
Gender
Perceived
Intelligence + +
+
Physical Likelihood
Attractiveness to Date
+
Communality of +
Perceived Fit
Interests
Analytical representation
1. Y = 0 + 1X
=> 1 is significant
2. M = 2 + 3X
=> 3 is significant
3. Y = 4 + 5X + 6M
=> 5 is not significant
=> 6 is significant
With Y = DV
X = IV
2009 John Wiley & Sons Ltd. M = mediator
33
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Step 1
ANOVA
Sum of
Model Squares df Mean Square F Sig.
1 Regression 10745.603 5 2149.121 235.595 .000
Residual 848.357 93 9.122
Total 11593.960 98
Coefficients
Unstandardized Standardized
Coefficients Coefficients
Model B Std. Error Beta t Sig.
1 (Cons tant) 17.094 2.497 6.846 .000
PERC_INTGCE .030 .029 .044 1.039 .301
PHYS_ATTR .517 .018 .836 29.269 .000
GENDER -.783 2.379 -.036 -.329 .743
PI_GENDER .122 .038 .356 3.201 .002
COMM_INTER .212 .019 .319 11.187 .000
ANOVA
Sum of
Model Squares df Mean Square F Sig.
1 Regression 17720.881 1 17720.881 2068.307 .000
Residual 831.079 97 8.568
Total 18551.960 98
Coefficients
Unstandardized Standardized
Coefficients Coefficients
Model B Std. Error Beta t Sig.
1 (Cons tant) 8.474 1.132 7.484 .000
COMM_INTER .820 .018 .977 45.479 .000
ANOVA
Sum of
Model Squares df Mean Square F Sig.
1 Regression 10828.336 6 1804.723 216.862 .000
Residual 765.624 92 8.322
Total 11593.960 98
Coefficients
Unstandardized Standardized
Coefficients Coefficients
Model B Std. Error Beta t Sig.
1 (Cons tant) 14.969 2.478 6.041 .000
PERC_INTGCE .019 .028 .028 .688 .493
PHYS_ATTR .518 .017 .839 30.733 .000
GENDER -2.040 2.307 -.094 -.884 .379
PI_GENDER .142 .037 .412 3.825 .000
COMM_INTER -.051 .085 -.077 -.596 .553
PERC_FIT .320 .102 .405 3.153 .002