American

Durable

Roofing

~ Molding the Kenyan Dream

~
In 3 years

58 tons of plastic waste 185,000 sq m of roofing

American Durable Roofing converts
plastic waste into durable and unique
roofing tiles. Interlockin
g

Overlappin
g
Supporting Trends
 By 2030:
DEFICIT OF
200,000 3 million
HOUSING
UNITS/YEAR housing
units
60% of
Urban Developer
Population s

Not on formal housing Affordable Housing High Income Housing

market
 Recycled
Tin

Clay

Concret
e
Low
Quality
Stone Coated
Metal
High
Quality
12 million plastic bags/month
Process Overview
The American Durable Roofing Tile

Length: 16.5 in

Width: 12 in

Surface Area: 174

in2

Weight: 5.3 lbs

American Durable Roofing is a viable
alternative to established roofing materials
Price per Weight lb/m2 Lifespan
m2
Fiber Cement $2.40 50.6 After 5 years, noted to
Tiles deteriorate from exposure
to wind, moisture
Metal $2.96 12.917 Depends, susceptible to rust

Concrete Tiles $3.95 100.104 50 years in arid climate; 30

years in hot and humid
climate
ADR $4.25 48.15 50 years

Clay Tiles $6.21 116.250 50 years

ADR is climatically appropriate for Nairobis
subtropical climate.
The American Durable Roofing Tile is
easier to install than clay and concrete tiles
Real Estate Developers
ADR Advantage for
Developers
Greatwall Gardens Residential
Community,
Athi River Township A switch from
clay tiles to ADR
will save
Erdemann
Properties up to
30% on their
roofing expense
ADR Advantage for Customers
Business Model
Whats In The Box?

10 =
x
Cost of Goods

Sold at $4.25 Profit

Overhead Costs & Start Up Costs
$ 4,581.98 $ 25,149.95
Sales and Profits
Net Profit (1st 8 Quarters)
$ 116,625.58
Scale up strategy

Year Year 2 Year

1 3
Roof Small Gain credibility Roof larger
developments via IFC and KFMB developments and
smaller supplemental
35,000 sq. meter Roof larger projects
developments
20,000 sq. meter
70,000 sq. meter
Social Impact on Waste Management

58 tons over
three years
10,561,818
Plastic Bags

$8,840 back into

local economy
Social Impact on Housing Market
30% reduced roofing
cost/home
$600 saved/home

After 3 years, we
will have roofed
1,200 more
affordable homes

Total cost saved is

over $720,000
 The ADR
Advantage

Save Time and Sustainable Afford a Green

Money Employment House
Green Building Aspirations of Home
Standards Ownership
Cleaner Living Environment for all
American Durable Roofing
Kenya Overview Product Breakdown
Globalization worldwide Performance metrics
Nairobi Climate Quantification
Kenyan Climate Distribution Channel
Kenyan Rainfall Employee Structure
Cost of living in Kenya
Plastic Bag Waste Numbers

Specific ADR Information Future plans and SROI

Tile specs Cost reduction impact
Plastics chemistry Partnerships
Comparison table Future roadmap
Potential Advisory Board Very clear SROI and metrics
ADR Factory Slides
ADR addresses 2 problems
Key Activities
Trends to validate our product

Kenyan government using cost effective, alternative materials to build

housing for police officers:
http://www.nation.co.ke/lifestyle/DN2/State-bets-on-cheap-technology
-to-put-up-police-houses/957860-3357020-h2bmax/
Tax incentives for builders to build more houses; incentives have
preference to alternative, sustainable materials:

https://www.standardmedia.co.ke/lifestyle/article/2000206268/how-tax-i
ncentives-will-help-developers-build-more-low-cost-houses
Urbanization is a growing problem
both worldwide and within
Kenya.
Urban Population
Increased urbanization has had negative
impacts on infrastructure and quality of
life.
Worldwide Kenya

60-80% of reside in
Lack of Adequate Shelter 1 Billion
urban cities

<10% of rain water

Poor Water Management 40% is lost in Nairobi
is consumed

Unsustainable
12.7M metric tons 1,700 tons/day
Accumulation of Trash
Nairobi Climate
Subtropical highland
Mild summers, cooler, drier winters

Moderate precipitation in wet seasons

Kenyan Kppen
climate
classification
Af: No natural seasons, Subtropical Precipitation
Am: Heavy Rain/Drought Cycle
Aw: Pronounced Dry Season (60 mm rain)
BWh: <50% threshold of rainfall based on temp
conditions
BSh: Les precipitate falls than evaporates
Cfb: Low 71 F, Dry Summer Season
Csb: Warm and Wet typicals
Kenyan
Rainfall
Cost of living in Kenya Sourc
e

Item Cost in Cost in

Ksh USD
Monthly rent (85 sq m) in expensive 170,592 1679
area
Monthly rent (85 sq m) in a normal area 72,844 717
Monthly rent (45 sq m) furnished studio 102, 767 1011
expensive area
Monthly rent (45 sq m) furnished studio 62,888 619
normal area
 24 million plastic bags/month

12 million are thrown in dumps

or streets
 Tile Metric Imperial

Specifications
Length 419.1 mm 16.5 in

Width 304.8 mm 12 in

Volume 1135.624 cm3 69.3 in3

Effective Surface Area 0.112 m2 1.21 ft2

Material Composition 70% Sand + 30% LDPE

Mass/Weight for 1 tile 2.41 kg 5.31 lb

Mass/Weight per Area 21.5 kg/m2 48.2 lb/m2

Density 2.121 g/cm3 N/A

ADR tiles are much lighter, decreasing installation time and
costs.
Ridge Tile
 Plastics Chemistry
Structure

LDPE Low Density PolyEthylene

High Density & Tensile > 941 kg/m3

Strength

Melting Point 200-225 F (93-107 C)

Extrusion Point poly (Ethylene)

Pure HDPE 350 F (148 C)

HDPE with Sand 300-325 F (162-176 C)
 Metal Sheets Concrete Slab Clay Tiles

Materials Steel - Aluminum Cement+Sand Natural clay - Recycled HDPE,

burning Sand aggregate

Environmentally Can be recycled, Dependent on Dependent on Less dependent on

Friendly? energy exhaustive natural resources natural resources, natural resources,
to manufacture nice material for rain using recycled
collection materials

Durability Can break, rust Easily crack Durable No rust, 50 year

lifespan

Weight lb./ sq. 12.917 100.104 116.250 81.571

meter

Cost/ sq. meter $2.96 $3.95 $6.21 $4.25

Potential Advisory Board
Khanjan Mehta
Director of Humanitarian Engineering and Social Entrepreneurship Program

Dr. James Runt

Professor of Polymer Science, PSU

Dr. Jonathan Meckley

Chair, Plastics Engineering Technology, PSU

Dr. Esther Obonyo

Associate Professor, PSU Architectural Engineering & School of Engineering Design,
Technology and Professional Programs
ADR addresses two major problems
1. Plastic waste pollution
We will create recycling infrastructure for LDPE
plastic bags
2. Unaffordable houses
We will reduce costs allowing construction of
more affordable houses
Key Activities
Installation and
Trash collection and sorting Manufacturing roof tiles
maintenance training

$
Performanc
e
Metrics
Performance Metric Quantification

Weight of Product 5.3 Pounds or 2.4 Kg

Load-Bearing Capacity ~ 40 lb/ft

Impact Strength Highest Impact Resistant Plastic

Available

Thermal Conductivity .2795 Watts/Meter*Kelvin

Relatively low rate of heat transfer

Waterproof Waterproofing coat

Wind Resilience Design and plastic material break

wind

Ease of Installment Interlocking design, similar to current

solutions

Acoustics Sand dampens echo

Lifespan 50 Years
Distribution Channels
Developers
Employee structure

Laborers Manager

Sales
Associates
Focus on cost reduction impacts
Realistically break even in quarter 18
54,000 m2 of roofing tile produced at that time
Saving developers 30% of roofing costs
Average 3 room bungalow is about 250 m2
The roofing cost for 216 houses would be saved by
using ADR tiles plus the cost of installment and
time saved
 Reduction in housing
Allowing local costs leads to
employment expansion of formal
opportunities housing market

Social Impacts

Reducing the amount

Saving developers
of LDPE waste in
construction and
dumps and on the
installation costs
streets
Partnerships
Marketing Strategy

BUILD EXPO
AFRICA 2017
Ministry of Land,
Housing & Urban
Development

The Board of
Registration of
Architects &
Quantity Surveyors
of Kenya
Current Stage & Future Roadmap
Very clear SROI and metrics
Stakeholder Input Activity Output Outcome Impact

Community Labor and Waste Remove 71 kg of Cleaner living

Waste Manpower Collection plastic waste from environment
Management landfill/month
Meaningful
Remove 341k bags Employment
from streets/month

Housing Development Building Increase profit More efficient

Developers Plans and affordable margins by $2 /sq production
Distribution housing meter.
developments Can provide
Decreasing homes for
construction time less

Affordable Capital for n/a Roof Cleaner

Housing Home Living
Customers investment environment
Slides Overview
1. In 3 years 14. ADR Advantage for Developers

2. Overview 15. ADR Advantage for Customers

3. Supporting trends 16. Business Model

4. Deficit 17. Whats in the Box?

5. Current market gap 18. Cost of Goods

6. High/low quality materials used 19. Overhead Costs and Start Up Costs

7. Amount of plastic 20. Sales and Profits

8. Our process 21. Scale up Strategy

9. Our detailed tile 22. Social impact on waste management

10. Comparison 23. Social impact on housing market

11. Climate 24. The ADR Advantage

12. Ease of installment 25. Backup slide index

13. Real estate Developers