Pest Analysis

OF SWEDEN
Political
Nations legislation is the Swedish Parliament (Riksdag)
Sweden is generally a very safe country, with political stability
Sweden has laws against corruption, and they are fully enforced
Sweden does not allow monopolies, except for alcohol
Sweden government holds a monopoly on the sale of alcohol, therefore they control
the retail aspect

Tax
corporate tax levels are low (on normal terms; 28%)
Economic
Sweden's economy is growingsteadily
Unemployment rate: 7.8% (April 2015)
Sweden tries to prevent long-term unemployment by providing training to people
who need it
Inflation Rate
2016 inflation ranges from .1%-1.1%
Disposable Income
Average household net disposable income: USD $28,859
Less than the OECD average
Top 20% of population earns 4x than the bottom 20%
Social
Top 20% of population earns 4x than the bottom 20%
Education
Free schooling is offered to kids ages 7 to 16 years old
Sweden offers tuition free college for students
Most student will occur some fees
On average college students graduate $19,000 in debt (2013)
Swedes
Free of exaggeration
Do not accept rapid change
Time controlled culture
Straight forward communication
Technological
Sweden stands 1st in rankings of The Global Information technology report
of(2009-2010)
Sweden is leading in technology discoveries and innovation
Sweden is home to many popular companies like:
IKEA
Skype
Spotify
H & M
Volvo
Environmental
Sweden has over 47% of its energy resources in renewable resources
Swedens goal is to reach 50% by 2020
Sweden has one of the highest percentages among European Union
Sweden has low carbon dioxide emissions
Due to the renewable resources and low emissions, Sweden is considered the
Most Sustainable Country in the World
Legal
The Swedish Law Act (1992)
applies to overseas companies functioning in some type of business in Sweden.
The foreign branch's president must live within the European Economic Area
Each and every business enterprise in Sweden are required to register at the Swedish
Companies Registration office
Trademark must be registered in Sweden so legal protection can be obtained
The president if not from the EEA, needs special permission from the Financial Supervision
Authority to set up a branch in Sweden
Incentives
Swedish government offers incentives to business who set up in Sweden like:
Loans
Location and employment grates
Low rent industrial parks
Economic frees zones
Sweden
Sweden is a growing country with a stable government that is from
corruption
The economy is steadily growing with a low inflation unemployment rate
Swedes are generally nice, but do not accept change well
Higher level education in Sweden is affordable for most
Business regulations are moderate
Starting a business in Sweden would behighly advised if it is a technology
based business