Project Title

Market Research For Videocond2h

Presented By :
GOVINDA RAJU.P,
1225115412,
Sec-d,
Mba- IV.
Type : Videocon Subsidiary
Industry : DTH
Founded : 2009
Headquarter : Mumbai, India
Area Served : Visakhapatnam
Parent : Videocon
Subscriber base : Videocon d2h had about 13
million subscribers as of April 2015
 DTH

DTH stands for Direct to Home.DTH are defined as the reception of satellite programs
with a personal dish in an individual home.
 OBJECTIVE OF PROJECT
Response of the consumer regarding Videocon d2h.

To analyze all the data and provide learnings, conclusion and recommendation.

Market research for Videocon d2h.

Factors which made consumers switch from one brand to another.

To know the service provided by Videocon d2h

 RESEARCH METHODOLOGY

SAMPLE SIZE
50 dealer
50 consumers.
SAMPLE AREA
Vizag
MODE OF ANALYSIS
The instrument used for data collection was in the form of questionnaire. The
questionnaire was used as it facilitates the tabulation and analysis of the data to be
collected. The data collected was subjected to simple frequency distribution and
percentage analysis.
 Primary Sources

The data required for the study has been collected from-
Questionnaire Survey With Consumer.
Personal Interviews With The Dealer.

Secondary Sources
The secondary data has been collected from -
Internet
Company websites
 Market Survey
(Data Collection)
 For Dealer
1.Which of the following brands gives you the best margin?

10%
20%

videocon d2h
tata sky
30%
dish tv
digital tv

40%
1.What is the perception about the brand Videocon D2H ?

25

very good
55
good
 For Consumer
Which DTH providers service you use?

15

35 5
dish tv
big tv
20
tata sky
digital tv
25
videocon d2h
 Analysis of Data
Tata sky and Dish TV both are establish brands and there is a good demand in the market
thats why they are not providing margin compare to Digital TV and Videocon d2h.

Distribution channel is good. The number of dealers is more thats why people easily get the
information about the product.

The regular communication between dealer and company is very necessary. Many dealers
responded that Videocon executives visit them weekly, which is quite appreciable.

90% market of Vizag region is held by top 3 players viz. Videocon, sun direct and Tata sky.
Videocon is market leader with almost 35% market share.

Most of the consumers like Tata sky advertisement.

 Conclusion

Price war is going on between DTH companies.

Quality is better than Other DTH service provider.

Service is better then other d2h providers

 Recommendation

1. Create an effective advertisement with an influential punch line.

2. Attract customers by exchange offer, discount offer, cash back offer

and face gift offer on the festival occasions.

3. Establish a cordial relationship with dealers and offer a good

commission margins for promoting the products.

4. Combination of various national channel with regional channels

Thank
you