Vodafone Egypt

Basic Information

Name: Vodafone Egypt

Business structure: Partnership
Industry sector: Telecommunications
Service
Source of finance: Owners.
Location: 6 October City (Smart Village)
 Our Location
The main purpose behind choosing the
district of Smart Village because it
contains all the key players in the telecom
field as well as the National Telecom
Regulator Authority, partners, suppliers
which will support in achieving the most
efficient working process.
 Business Description
Industry overview
Telecommunications industry is a very
dynamic industry, which is always having
continuous innovations.
Products and service
End to end telecommunication services
from Mobile, DSL (Corporate and
Residential) and fixed services.
 The Market
Very competitive market with 3 big mobile
operators, and more than 50 Million
customers. It is the fastest growing mobile
market in the MENA (Middle East and
North Africa) region.
 Our Vision

With you wherever, whenever you are

 Our mission
1. Provide end to end telecommunication services to our
customers anywhere and everywhere
2. Acquiring the best R&D capabilities and resources.
3. Provide customers high level of speed simplicity and
trust with the highest quality services in the whole
market
4. Achieve the biggest market share as well as the
highest revenue among the whole mobile operators.
5. Promote the biggest and the most powerful brand
name in the telecom field.
6. Contribution of the social and community
responsibilities.
 Objectives
Short-Term Objectives:

Market Share of 43% in 2010 (Achieve

26M subscribers).

Achieve revenue of 600M USD in 2010.

Win the bidding for the compound

license.
 Objectives
Long-Term Objectives:

Achieve above 50% market share

annually.
Achieve customer satisfaction equal to
97%
Achieve 20% of the whole technology
organization to be dedicated to R&D
Acquire the fixed license.
SWOT Analysis
 External Scanning
1st Opportunities
1. The Egyptian economy is growing rapidly.
(Economical)
2. The penetration in the mobile market is still having a
big space
3. New licenses offered by the government (Compound
License and second fixed license) (Political)
4. Egyptian culture is into communicating and talking.
(Social)
5. Legal terms and conditions are very fair, and not
giving a preference for a mobile operator over the
other competitors.
 2 Threats
nd

1. Entering of Etisalat to market which will occupy part of

the market share as well as the revenue.
2. Price sensitive market which may derive customers to
choose other competitor for only price reason. (Cultural)
3. Economic crisis has an impact on the revenue.
(Economical)
4. Some technological services are banned by
government, meanwhile they are available in other
markets, for example GPS services. (Political)
5. Being not local company may affect customers' loyality.
 Internal Scanning:
1st Strengths
1. Highest revenue in the past 10 years.
2. Having the tools for recruiting the distinct human resources whom
are leading to huge intellectual capital.
3. Multinational organization with global abundant experience of more
than 20 years.
4. Brand value is already having its power in global market.
5. Sponsoring the most popular organization that has the biggest
6. fans.
7. More than 30 OPCOs and partner networks all over the world
leading to cheaper and better roaming services
8. Our strong R&D capabilities give the updated innovative services to
the customers before the other competitors. (Technological)
9. Powerful social and community programs affecting public.
10. Partnership with Raya and Mobile-shop.
11. Very strong outsourcing services. (call centers)
 Weakness
1. During the past 10 years VDF was the second
market share.
2. It is not 100% Egyptian company, which may affect
customers loyalty.
3. Not focusing on low tear customers.
4. Customers perception that it has the highest prices
among the competitors.
5. The stores employees are not 100% VF employees.
6. Not very attractive marketing campaigns.
(Advertisement)
Tools for Analysis

1st EFE
Tools for Analysis

2nd IFE
Tools for Analysis

3rd Tows Matrix

TOWS Matrix
Tools for Analysis

4th Space Matrix

Tools for Analysis

5th BCG
 BCG Matrix
Relative Market Share Position
High Medium Low
1.0 .50 0.0
Industry Sales Growth Rate

High
+20 Vodafone
Stars Question Marks
II I
Medium
0

Cash Cows Dogs

III IV
Low
-20