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GYM USERS
ABSTRACT
This Research and Statistical Methods for Business
was done to analyze the factors or the issues why the
gym was losing the profit.
The major findings of the research were-
Competition was high in the gym business.
Members of the gym were not fully satisfied with
facilities of the gym they need improvement in that.
They wanted their gym as fully equipped and the
pleasant physical appearance of the gym.
They wanted some innovations in the gym also.
W W W . O Z A S S I G N M E N T H E L P. C O M . A U
RECOMMENDATIONS
Some innovations are required in the gym.
Quality of services should be maintained by the
gym.
New equipments should be used by the gym and
the old equipments should be replaced.
Problems of the gym members should be solved.
To overcome from the competition the gym
should launch some schemes to attract more
customers.
INTRODUCTION
This research study is based on the case study of a gym i.e. The Gym Chain.
It is a multinational leisure business whose headquarter is situated in
Australia.
In New Zealand, Singapore and Australia the Gym Chain is losing their profit.
Through the research study it was concluded that members of the gym like to visit
the gym frequently and probably do not like to miss the gym in case if any
condition does not arises to miss the gym.
They like to do exercise in the gym. But it was also concluded that members of the
gym do not like the physical appearance of the gym.
There perception about the gym was average they are not much satisfied with
gym.
It was also concluded that the questionnaire need a review as the options were not
set properly. It required a pretesting of the questionnaire. Through this the errors in
the question paper could be removed and the questionnaire can be created
effective to collect and then analyze the data properly and easily
REFERENCES
Wolsey, C., Minten, S., & Abrams, J. (2012). Human Resource Management in the
Sport and Leisure Industry. USA and Canada: Routledge.
Sprague, K. (1983). The Gold's Gym Book of Bodybuilding. Contemporary Books.