UNIFIED THEORY OF

ACCEPTANCE AND USE OF

TECHNOLOGY (UTAUT)
OVERVIEW

Developments of Information & Communication

Technology (ICT) is growing so rapid
Every organization considers that the information system
is an essential element to survive
Successful investment in technology can lead to
enhanced productivity and efficiency
User acceptance and usage behaviour of ICT has
become an issue for researchers and practitioners
Related with WHY & HOW individuals adopt new ICT
KEY QUESTION

What encourage us to try and than use

new technologies?

What dis-encourage us from trying new

technologies?
 CORE CONSTRUCTS
USER ACCEPTANCE MODEL (UAM)
(Venkatesh at.all, 2003)

Individual
reactions to use Intention to use Actual use of
information information information
technology technology technology
(determinant factor)

Intention and/or usage as the key dependent variable

Reaction / Reason Motivation / Desire Action / Use

UTAUT MODEL

Synthesized / Unified
 Theory of Reasoned Action (TRA)
(Fishbein and Ajzen, 1975)

Attitude
toward
behaviour

Intention Actual use /

to use Behavior

Subjective
Norm

Determinant Impact
 Technology Acceptance Model (TAM)
(Davis, 1989)

Perceived
Usefulness

Intention Actual use /

to use Behavior

Perceived
Ease of use

Determinant Impact
 Motivation Model (MM)
(Davis, 1992)

Extrinsic

Intention /
Motivation
Actual USE

Intrinsic

Determinant Impact
 UTAUT
MODEL
(Venkatesh at.all, 2003)
Dependent Variable

Independent
Variabel

Moderator of key relationship

UTAUT Performance expectancy is defined as the
degree to which an individual believes that using
the system will help him or her to attain gains in job
performance.
perceived usefulness
(TAM/TAM2 and C-TAM-
TPB)
extrinsic motivation
(MM)
Perfomanc
job-fit
e
(MPCU)
Expectancy
relative advantage
(IDT)
outcome expectations
(SCT)
Synthesized / Unified
UTAUT Effort expectancy is defined as the degree of
ease associated with the use of the system.

perceived usefulness
(TAM/TAM2 and C-TAM-
TPB)

Effort perceived ease of use

Expectancy (TAM/TAM2)

ease of use
(IDT)
Synthesized / Unified
UTAUT Social influence is defined as the degree to which
an individual perceives that important others
believe he or she should use the new system.

subjective norm
(TRA, TAM2, TPB/DTPB
and C-TAM-TPB)

Social social factors

Influence (MPCU)

image
(IDT)
Synthesized / Unified
UTAUT Facilitating conditions are defined as the degree
to which an individual believes that an
organizational and technical infrastructure exists to
support use of the system. perceived behavioural
control
(TPB/DTPB, C-TAM-
TPB)

Facilitating facilitating conditions

Conditions (MPCU)

compatibility
(IDT)
Synthesized / Unified