Interactive and E-marketing

BLB10070-3

Introduction
 About Me
Introduction

Name : Jonathan
E-mail : jonathanj@apu.edu.my
Location : FBM@NewCampus
Telephone : 03-89491000
Extension : No Bloody Idea
 Aims of this Module
Introduction

Investigate the tools used and provide

insight into the unique features and
benefits of adopting E-marketing

To consider the tools and benefits of

taking an interactive approach
 Learning Outcomes
Introduction

At the end of this module, YOU should be able to:

Critically evaluate the strategic

importance of interactive marketing
and demonstrate an ability to appraise
the relevance of the concepts and
techniques embraced within it

Creatively develop aspects of

interactive marketing programs and
evaluate these
 Topics We Will Cover
Introduction

Interactive marketing
Strategies and New business models
Customer Centric Planning
CRM technologies
Database Marketing and Data Mining
Tools, Channels and Media
Creative Approaches
Traffic Building
Customer Fulfilment, Backend Marketing and Virtual Retail
Website Design and Usability Testing
Resource Management
Contemporary and Future Directions
 What is Expected of You
Introduction

Taking Attendance
Order in class
Those not present will be marked as absent
Latecomers must take the responsibility to see
the lecturer after class for attendance to be
updated
Definition of late - student not in class when
attendance is taken
Definition of absent not in class after 20 min
The remark column in the attendance system
will be updated with information of the
absenteeism when the supporting document is
furnished to the lecturer
 What is Expected of You (continued)
Introduction

Lecture
Students are to be observant and attentive
All Handphone, PDAs and electrical devices
emitting noise are to be switched off or put on silent
mode
The first 15 minutes of class will be allocated to
explain the Learning Outcome and activities
which will be carried out during the session
Queries are to be written down and addressed
during the Q&A session
 What is Expected of You (continued)
Introduction

Group Work / Class Discussion

All assigned work must be completed and marks
will be given/justified as per the assessment
criteria available in AOCC
Problems or clarifications can be addressed/
raised during this session
Students are expected to work on the topic given
All group work/ class discussion must be
completed and discussed within the designated
time frame
 What is Expected of You (continued)
Introduction

Independent Group Work

It is incumbent upon everyone to carry out the
assigned task and report the activity to the lecturer
at the end of each session

Lecture Summary
Each person/group will take turns to summarize
the lecture
Other students are to be observant
This lecture summary may be repeated in the
following class to relate to the new Learning
Outcome
 What is Expected of You (continued)
Introduction

General
No eating or drinking is allowed during class
You are to refrain from using your hand-phone(s)
during class. However, if you receive an
emergency or urgent call, please seek permission
from the lecturer to answer the call outside the
classroom
Everyone must remain seated until the class is
adjourned. In case of an emergency, please seek
leave from the lecturer
 What is Expected of You (continued)
Introduction

General (continued)
Everyone must refrain from reading other
texts/materials apart from what is being taught during
class
Laptops and notebooks are to be set-aside
during the session
All project or In-course assignments are to be
submitted with the CSFF on the date assigned to
the respective center administrator(s)
 What Support is Available for You
Introduction

Consultation hours : Please arrange in advance

Email : jonathanj@apiit.edu.my
Resources:
Reference material:
Bly, R., Business to Business Direct Marketing
Duncan, G., Direct Marketing
Forrest, E. & Mizerski, R., Interactive Marketing The Future Present

Internet resources: Search on Google and Electronic

Database available at Library Homepage
 How You Will Be Assessed
Introduction

Assessment components (SAIS)

Individual Assignment 100%
2,500 words
Question and Answer Session
Introduction

Questions
 What We Will Cover Next
Introduction

Interactive Marketing

Interactive Marketing defined

One-to-One and Customer relationship marketing

How it can be used to enhance marketing strategy