BREAK FARE

What is Break Fare ?

Service sector

Ride sharing
Taxi service and sharing
Cover the existing gap between customer needs and company services
Multi purpose service
Technologically advanced
Eco friendly
Safe and secure
Problems

High travelling cost

Time consuming
Safety
Traffic congestion
Availability
Stressfull to drive
Cost of parking space
Environmental damage
Features

Find a ride to share

Share a ride
Taxi services
Verification and privacy maintenance
GPS tracking
Live traffic details
Women special feature for safety concern
Why Break Fare?

Low cost of travelling

Save time and money
Stress free driving experience
Pick option (In case there is no availability near by)
Highly reliable
Women drivers (if necessary)
No panic for parking space
Eco friendly
How it works?

Register in the app

Get verified
Find or offer a ride
Give your preferences
Check availability
Book the ride
Enjoy the ride
Company status

Four active members heading

Marketing
Operations
HR
Finance
Technological departments
Set up a contract between vendors for cab service and the company
Works majorly on the customer feedback
 Market Transport usage
Statistics %

People who own a car 67%

People who drive solo 52%

People who use cab services 13%

People who use other means of 45%

transport
People who carpool with family 39%
members
People who carpool with friends 22%
and colleagues
People who carpool with others 18%
Own car cab services
 Customers

Prospect
Middle class
Working
women
students
Trends

Public
Private Share their
transport
Own services due cars only
due to Car Pooling
cars(67%) to time with family
availability
factor members
and safety
Competition and Advantage

DIRECT INDIRECT

BLA BLA CAR PUBLIC TRANSPORT

ZIMRIDE OLA

RIDRINGO UBER

TRIPIDO MERU
SWOT

ANALYSIS

STRENGT WEAKNES OPPORTUNITIE

H S S THREATS

New
Multipurpo
Sentiments Growth branding
se
Trust Abundance Competitor
Technology
s
Competitive Comparison

PRODUCT ADVANTAGES DISADVANTAGES

OLA (/KM)
UBER(/KM)
MERU(/KM)
BREAK FARE(/KM)
Product Differentiation

Multi purpose
Pick option where there is no availability
Privacy concern
Availability
Updated Technology
Reliable
Women drivers (if necessary)
Competitive matrix
FACTOR BREAKFARE OLA ORANGE CABS BLA BLA CAR

FAIR PRICE

AVAILABILITY

SERVICE
QUALITY
USER FRIENDLY

PRIVACY

MULTIPURPOSE
APP
TECHNOLOGY

WOMEN
SPECIAL
Business strategy
Key activities Key resources Delivery channels
Verification of drivers Cabs with well trained Mobile application
and customers who drivers SMS service
wants to pool Technology platform for Email notifications
Online marketing accurate booking
Ensuring rides are safe, Key staff, developers
on time and hassle free and analysts
Understand and Imply
government/RTO norms
Raise funds and manage
investor relationships
Planned audits from time
to time
Regular vehicle
examination
 Value proposition Customer relationship

Safety rides on accurate Referrals credit

time points
Advanced booking
Offers for first ride
schedules
Cashless rides Credit points in case
Cab drivers can earn of delay in service or
more through assured cancellation of ride
bookings Promotions and
offers
Social media
communications
Feedback support
 Key partners Customer segments
Private taxi owner Families to travel
Car distributors together
E-payment services at some place
Business people who
don't want to drive &
save time for working
while travelling
Office going people can
share a cab
Any one who wants to
travel within city limits at
comfort
 Cost structure Revenue streams Regulatory issues

Marketing Ride based Cab operator

Branding commission regulations
Promotion deals Small fee to taxi License profile
Technical and non- drivers to access Vehicle profile
technical technology Driver profile
infrastructure, platform Fare details
assets In car according to
Office space and advertaisements norms
resources
Staff salaries,
commissions and
others
Legal costs
Financial projections
Sources of revenue Expenses
Gantt chart
Exit strategy

Pay investors
Mergers
Transfer the ownership
Liquidate (sell off)