REVISION

Starter: Define
postmodernism- what does it
mean?
 Writing about this video
Point: Maroon 5s video for Sugar combines
postmodern and digimodern features
Example: It exhibits the postmodern feature of
hyperreality in that we dont know whether what we
see is real or not and it utilises intertextual features
of internet videos and digimodern promotions such
as sentimentality, humour and real peoples reactions
(weddings, constructed humour of the black guy and the
bride, groom and guests reactions)
Explanation: The video can be seen as intertextual as
it combines elements of internet culture with a music
video. Critic- Kirby
Link: This is effective because
 What is pomo?

You need a good definition of pomo.

An understanding of the main
features of pomo media.
 Modernism vs
Postmodernism
Postmodernism is a cultural movement that came after
modernism. In many ways it can be considered as an
extension of modernism.
It follows our shift from being a industrial society to that
of an information society, through global capitalism.
Postmodernism is a term applied to a wide-ranging set of
developments in critical theory, philosophy, architecture, art,
literature, and culture.
What are the key features you can
remember? The group that get the
most win!

Tip- there are

lots!
 Key features of postmodernism
Reaction against modernism
Truth rejected
Rejects verisimilitude
Hyperreality
Challenging originality
Irony & self reference
Mixing previous styles and
themes
Recycling culture
Parody and pastiche
Challenging producer/consumer
relationships
Questioning scientific reasoning
Opposing hierarchy
Rejection of grand narratives
Embracing paradox
Lacking a clear organising
principle
Embracing extreme complexity,
contradiction, ambiguity,
diversity and intertextuality.
Multiplicity
Decenteredness &
fragmentation of meaning
 Music Videos- which can you
remember?
Lily Allen- Hard out Here
Iggy Azalea- Fancy
The 1975- ALL OF THEM!
Maroon 5- Sugar

Irony and Self-reference

Parody, pastiche, intertextuality intrageneric and
intergeneric
Recycling culture
Embracing paradox
Rejecting verisimilitude
Hyperreality
 TV adverts- which do you
remember?
Star Trek car advert
Sommersby Cider
Skittles
Cadbury https://www.youtube.com/watch?v=Dd_GSSQQGNY
Ikea

Self referential
Intertextuality (Inter or intrageneric) (Parody or pastiche)
The Surreal
Zeitgeist

Criticisms/debate: These adverts are silly/pointless/smug

 Social Networking which do you
remember?
FB
Twitter
Instagram
Memes
Etc etc etc

Rejects verisimilitude
Hyperreality
Rejection of grand narratives
Producer/consumer relationships

Criticisms/debate: Encourages narcissism, encourages living

through the media and a lack of focus on real life.
Transient- no lasting culture
Lack of meaning- cultural desert
 Structured Reality- which do you
remember?
TOWIE
Made in Chelsea etc

Challenges producer/consumer relationships

Hyperreality

Criticisms/debate: Programmes are fake,

consumers misled, dumbs down tv, makes
celebrities out of talentless people.
Pomo is happy with all this.
 Computer Games
MMORPG
GTA

Fragmentation of meaning & multiplicity (Many ways to

play GTA, no real objective in Second Life)
Hyperreality (Real cities, references to real things)
Rejection of grand narratives (Morality, law)

Criticisms/debate: Lack of morality is questionable.

Concerns over extreme violence and misogyny.
People can lose track of their realities
Able to manipulate for criminal activity
 Now!

The anonymous question box!

Ask one question about something to do with

pomo you are not clear on- or an element
you feel we should revise more next week.